UX or user experience covers a range of features, from how responsive your blog is different platforms, navigation, speed and how it looks overall. SEO on the other hand is a cocktail of a few other online presence tricks. But where do these two meet in the best circumstances for your WordPress website?
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Here are five tips to improve your WordPress for SEO and UX.
Start with a good website structure
No matter how good you configure SEO for your site, if the structure is wrong you won’t keep customers for long. You want to make sure it is immediately clear where they are on your website and where they can go to get more information. Easy to navigate pages and customers seeing the answer to what they searched for as soon as they reach your website will prevent them clicking right back to the search results.
Use an SEO consultant
Are they all they are cracked up to be, or are SEO consultants just taking your money for something you could do yourself? Well they don’t call them experts for nothing. If you need some help improving your SEO and UX for your WordPress website, then consulting a professional is a good idea. See Ben’s WordPress SEO consultant story to see what a real WordPress SEO expert is all about. Success for previous clients and a wealth of experience is what you are looking for in a good consultant.
Check your site speed
You don’t want your users to get bored so make sure they aren’t waiting for your pages to load. If it isn’t quick enough you’ll lose them, they will click back on to another result. Google crawlers will also lose interest, only wanting to spend a certain amount of time on each website. You can use free site speed tools to check your speed and then follow their recommendations to improve. Its better if your users can see even partial content, such as text without images, than nothing at all.
Create great content
It may sound obvious, but if you create quality content that your users want to read to the of the page then you will keep your visitors coming back. Rich content is good for both your users and Google, and in turn SEO. So, if you are a top source of information for a certain topic, you are improving your WordPress website for both search engine optimisation and user experience. Your content, writing, videos and images are the main place where SEO meets UX to make your WordPress site great.
Embrace Link building
Including external links within your content is a way to tell Google that you respect your sources. When you are linking to well respected, non-commercial sites it gives your users a way to read further information and trust your writing more too. Link backs or pingbacks to your own blog are also useful to improving your reputation in terms of both search engines and users. The more links to your website are found across the internet, the better you will be found and more high ranking you will be in results.
How does your WordPress website fare for SEO and UX?
So now you can see SEO and UX go hand in hand to increasing readers and visitors for your WordPress site. Keeping up with google and your users can be ongoing work. Things are always changing but as long as you keep on top of it, you will have no problems. Are there any ways you can improve your SEO and UX for your WordPress site?