• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Business / Uber: A smart and reliable way to get from A to B
Bits and Atoms | Uber

Uber: A smart and reliable way to get from A to B

Business Updated: September 19, 2022 by Nishitha

Uber is an application that can be installed on both Android and iOS operating systems. To travelers and passengers, it is an efficient way to move from one point to another, and, to drivers, it is all about a referral service.

This application connects taxi drivers and passengers using the apps, GPS navigation system. Through the application, the passenger is able to identify the closest driver, send them a message meanwhile the passenger can also keep track of when the driver will arrive through the navigation system.

Once the driver arrives, the passenger can also verify the driver’s identity. Normally charges are paid directly through the application, which has to be linked to a credit card, no cash required. The application deducts between 5 to 20 percent and then deposits the rest of the money to the driver’s bank account. The service is completely cashless.

Sorry, the PDF couldn’t be displayed :(


Infographic by eReviews

The man behind Uber

About five years ago, Travis Kalanick launched his Uber startup in the city of San Francisco.

Through time, he has grown the company and it has turned to be one of the most successful in Silicon Valley. Travis Kalanick Company operates in more than 300 cities around the world in more than 58 countries.

Forbes magazine has rated Travis Kalanick as one of the world’s billionaires with a net worth of more than $5.3 billion.

Have you heard of Uber angels and Uber kittens?

UberAngel is a service directed towards drunk drivers, in which they offer someone to drive your car home for you. With this service, you can contact an Uber driver to ensure that you arrive at your home safely.

Uber kittens are also one of Uber’s latest services. This service lets you order kittens for 30 dollars. You can either order them for a cuddling session where they will be returned back or even order them as a pet for yourself. This is perhaps a wake-up for all cat lovers who would like to have an adorable kitten beside them.

The inside story of Uber’s rebranding

Part of Uber’s rebranding involved changing the logo. Instead of the usual U-shaped logo, they introduced a hexagon-like symbol. Users found this change inconvenient, especially when they couldn’t find the U-shaped symbol only to find out that it no longer exists!

Changing the colors has been perhaps the biggest effect. The colors have been changed to reflect each and every country. If you are using the app in India the color is turquoise, in china the color is red, dark teal in the United States, and several other colors for various cities. Once the application is opened, it will welcome you with an animated design.

In this state of confusion, many Uber users have resulted on the Internet, more so on social media to vent their disapproval for the logo revamps. Now that the familiar U has been replaced by another icon, many users feel that it will be difficult to identify Uber. Nevertheless, the company has defended itself and claimed that this rebranding move was meant to cement the company’s reputation and also change the way people perceive it.

However, this defense has not stopped the negative chatter in social media. Many people have even opted to call this move the failure of the century.

uber 02-02-2016 21.41

uber 02-02-2016 21.41 from Martin Strolka on Vimeo.

Bits and Atoms | Uber

Bits and Atoms | Uber from Uber on Vimeo.

Evidently, a brand should think twice before rebranding, because it involves transforming the entire brand’s image. Although this move might be beneficial for Uber’s long-term goals for global expansion, they should have reevaluated their rebranding strategy, by taking their customers, feedback into consideration.

When redesigning a brand it is crucial that the company accommodates its clientele’s needs. Furthermore, like all other corporations, Uber has a moral obligation towards their users and consumers, it is important to inform them of the company’s plans, and in this case, the changes the corporation underwent had a direct impact on the everyday user.

Previous Post: « Office Organisation: Implementing Online document management systems
Next Post: Successful Online Business: Two Major Things Your Website Should Focus On »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Related Topics

  • How to Turn Your Expertise Into a Side Hustle
  • 8 Reasons Dropshippers Fail and How to Avoid Them
  • Our honest Thinkific Review: The best online course builder ever?
  • Top 9 Virtual Assistant Service Providers Globally
  • The Smart Store model is the ideal mode to enable SMBs to digitize and grow
  • Expert CEO Damon Becnel Offers Nine Tips For Excellent Customer Relations

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest