Digital marketing is a great way to promote your business. A lot of potential customers now turn to the internet whenever they need information about products and services, so promoting your business online enables you to grab all the right opportunities. Digital marketing is also very affordable and measurable. An effective campaign can have a big impact and low budget.
How you approach digital marketing and its instruments will depend on the kind of business you want to promote and the market segment you want to reach. You can use SEO, social media, content marketing, and other instruments to reach specific goals. To help you get started with planning a more comprehensive digital marketing, we are going to discuss how you can use social media to promote your plumbing business.
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Understand the Target Audience
As a plumbing company, you usually have a limited service area that you focus on. When doing social media, you can still target the same limited area to a certain degree. This allows you to save time and energy while reaching the most potential customers online.
Before you go any further, take the time to understand your target audience. You need to know the kind of people you want to reach on social media. An easy way to do this is by looking at your existing customers and understanding their social media behavior.
If people in your coverage area and the potential customers you want to target use Facebook more than Twitter, you can adjust your social media strategy accordingly. Understanding the target audience also allows you to determine the kind of posts to use and how to engage the audience.
Know Your Objectives
As a plumbing business, you basically have two big digital marketing goals. The first one is reaching the right target audience and capturing the attention of potential customers. This is relatively easy to do on social media and other digital marketing instruments.
Through the use of ads, effective content, and good targeting, you can expand your social media reach by a substantial margin. In fact, you can grow your audience base faster than you think with the right social media strategies being implemented.
The second big objective is building credibility. This is an important objective to achieve as a plumbing business. Customers will not only review your service offers and details about your company but also make their purchase decision based on how credible you are.
Fortunately, there are ways to develop a stronger credibility on social media. You can, for instance, connect with industry leaders and those who are experts in plumbing. As long as they are not your direct competitors, there is no harm in building and maintaining good relationships with them.
You also need to know what to post in order to develop your credibility as a reliable company. Casually telling a story about how general contractor liability insurance protected your projects, your clients, and yourself following a serious incident is a good example of how simple posts can boost credibility.
Packaging is everything in this case. How you convey key messages is as important as the key messages themselves. Since the goal is to develop a stronger credibility on social media and online, you need to connect with the audience on a more personal level too.
Promotional offers are great but keep sharing promotional offers and even the most loyal followers will leave you. What the viewers are really looking for is value. You want to share posts and content that the viewers will find valuable. There is a lot you can share.
Tips on how to maintain a house’s plumbing system divided into a series of Tweets or Facebook posts will keep the audience wanting more. You can also share simple repair tips and DIY tricks. In fact, you can help the audience learn how to inspect their plumbing system and spot potential issues.
The latter helps you gain more customers indirectly. When the viewers are able to spot their own plumbing problems, they will trust you enough to contact you about fixing those problems. It all starts with you sharing valuable articles.
The final piece of the puzzle is interaction. After all, you are promoting your business on social media. Being social and spending the time interacting with other users is very important. You don’t want your social media accounts to be seen as those of a brand. Instead, you want other users to connect with you on a more personal level.
Respond to questions, ask questions and encourage responses from your followers, and share content that is worth re-sharing to keep the engagement level high. Combined with the previous strategies we covered in this article, promoting your plumbing business on social media will not be a difficult task to complete at all.