In the content-driven online marketplace, blogger outreach is a remarkable marketing tool that has become increasingly essential for digital success. A blogger outreach program is a marketing strategy where a business connects with social media influencers in the industry and collaborates with them to produce and publish content to promote its products.
It is now well-known how popular bloggers influence buying decisions among online shoppers. If your business, brand, blog, or eCommerce store is struggling to gain more visitors and improve revenues, you need a solid blogger outreach strategy tailored to your business goals.
Before you get into the complexities of this wonderful marketing tool, here are
7 proven ways blogger outreach can fuel your growth
and help you meet your business objectives.
- Blogger outreach is an incredible marketing solution that places your brand right where it belongs – in front of your current and potential customers. This is done by publishing high-quality niche-relevant guest posts on high traffic websites that cater to your target customer profile.
- A legitimate backlink is an important tool in a digital marketer’s arsenal, and blogger outreach helps you gain a network of quality backlinks (links embedded in articles that point back to your site). It’s a great way to bring referral traffic to your site and build awareness about your brand without force-feeding your potential consumers with a sales pitch.
- Backlinks coming in from high-authority websites can drastically increase your own domain authority. Google continues to judge the credibility and worthiness of a site based on a number of parameters. Quality backlinks coming from trusted blogs are a feather in your cap when it comes to showing Google and other search engines that your website deserves a high ranking in local searches.
- According to the link-building experts at Outreachmonks.com, backlink gained by guest posting on leading sites in your niche is an investment that pays long-term returns. Your site will keep getting referrals as long as the guest post is available on the publisher’s site, which is generally for a number of years if not forever.
- When an industry influencer or thought leader talks about your brand, they generate interest and curiosity among their followers, which usually run in hundreds of thousands. This gives your brand instant large-scale recognition at an affordable cost.
- When you work with a trusted blogger outreach service such as OutreachMonks, you get the benefit of high-quality non-sales content published on handpicked blogs with a wide readership. This means that every piece of content or every guest post that mentions your brand will be seen by your future customers, will drive attention to your product, and will bring more people to your site.
- Regardless of whether you need a customized blogger outreach plan for your own brand or for your clients, if you choose the right provider, you can rest assured of positive results in terms of site traffic, brand visibility, and lead generation—and all this backed by white-label reports and sound advice on how to make the most of your digital marketing spend.