After some time, every small or large website needs redesigning. Why? Because with the time, the technology advances that make it prevalent for the business owners to align their WordPress website accordingly.
So, now, having a responsive and user-friendly business website is essential!!
The users are smarter, nowadays, when they come upon your website, they start comparing it with the competitors. And, the old website design did not appeal to them and they prefer to switch to the website that does so. That makes it vital to redesign the WordPress website to be the first choice of the users.
Undoubtedly, it assures plenty of sales if executed cleverly and rightly. So, it better is to plan before and then proceed!! There must be some pain points that are responsible for making the overall process smoother.
Coming back to the point, when your website is in WordPress, the redesigning becomes easy. Though, redesigning is a daunting task but not improbable!!
Hence, before tackling redesigning the WordPress website, you need to look after the below tips and tricks.
Table of Contents
8 Ways to Redesign the WordPress Website Perfectly
Redesigning keeping Business in Mind
While redesigning the WordPress website, you need to prioritize the business objectives. In general, you must have defined these aims and objectives at the starting of website creation. So, if you do not have any idea about what goals you need to achieve, then, look below:
- Your WordPress site can attract potential customers by turning visitors into email subscribers.
- You can allow users to send you some direct message through the contact form, or call you directly.
- You can concentrate on earning money through advertising, in which case you like visitors to visit your website or click on ads for as long as possible.
- Affiliate marketers require you to develop trust in potential customers. It will make them follow their advice and click their affiliate links.
- Also, it allows you to sell digital products on the website. Mostly, it likes setting the sales funnel, and for that, the initial step is to start building the email listing.
For WordPress website redesign, there are some aims that streamline the baseline and need consideration:
- The WordPress website should have a responsive design that can adjust perfectly in the mobile device to assure usability.
- The WordPress website must get loaded in some seconds only.
- Identify a goal for every page on your website. But, don’t overwhelm the users.
The redesigning of the WordPress website entails the preparation phase. Hence, there are some things that you have to take care of before starting:
First and foremost is to consider some key points that you must know:
- Appropriate WordPress redesigning website requires some time. It does not take less time, it might take months or weeks.
- Do not work on the live website, despite if you are experiencing traffic or not. This will show you how the website gets tested and how to transition the final design to your online website.
- Picking the WordPress theme is the last step in the redesigning process.
Creating a fully functional website without coding and designing skills is not important. The website design does not prefer the preferences, it has to be according to the audience’s likings.
Monitor the Content Structure
Looking after the structure of the content is highly important. Although, if you were the one who has built the website, then, even though, there is nothing wrong with refreshing the memory. Find out the below points that needs to include:
- Child and Parent pages
- Taxonomies, like, tags and categories
- Navigation menus
- Custom post types
After having the outline of the existing content set up, you have to find out what changes are needed. Like, if the websites are on the top level, does that mean reconfiguring of webpages as the “child” pages in the “parent” page?
At the same time, it is also essential to assure that the website navigation is revealing the content hierarchy. It not only appears great on the front end but also evades the redundant confusion of the backend.
The central idea is to ensure that the content structure of the website is effective and meaningful to both users and content creators. Certainly, improvement is always required. Besides, it must also weigh the tasks that can be time-consuming to make changes.
Find out the Active Plugins
WordPress plugins assist us in easily integrating fully-featured and highly functional elements. However, just because the plug-in is good for us in the past does not mean that it should be part of our future.
Website redesigning is the best way to carry out an audit of all plugins that are currently active. Undeniably, some will take you to a redesigned website. Nevertheless, you might discover that you no longer need others.
There is a possibility that the features are no longer required, or they are not actually used in the first place. Then, there may be another alternative that can do the job better. The most essential idea is to examine plugins to get rid of dead weight and security risks. The plugins that are not getting updated in time, can reduce the website performance. And, this might be an invite to the bots and hackers.
Prevent Search Engines from Crawling the Website
When updating a website, it is strongly recommended that you prevent search engines from crawling your website.
One thing is that new designs or themes may contain layouts or pages by placeholder text. Next, it may take several days or weeks to update and monitor whether each page is accurate or not. Moreover, you don’t need search engines for crawling the website while besides in the editing stage.
All you have to do is to go to the WordPress reading settings and disable search engine visibility by examining the “Discourage search engines from indexing this site” box.
Build an “In-Development” Plan
Of course, you are not likely to do all the redesigning work on the business website. Consequently, most of the process happens on the staging website. This is a perfect choice because you can work freely without worrying about unexpected downtime.
The process of seeing new or updated content on the WordPress website is fairly simple. You may need to consider some changes before publishing, but this should not be a major hindrance.
Though, the WordPress websites that change constantly are undoubtedly a bigger challenge. It is necessary to develop a plan to solve this problem. It may be necessary to synchronize the database so regularly to assure that your staging website always has recent content.
Furthermore, there could be structural differences that convert this process more difficult. Although, there is not an appropriate solution. Loads are dependent on the procedure of existing website creation.
You can be lucky enough to get a plugin that can do all the hard work for you. Else, you may be reduced to a more customized approach. In any case, when redesigning a busy website, this should be the main consideration.
The sole purpose of CSS is to style the content. It allows you to do a lot of stuff, such as;
- Change the footer link color to be different from your accent color
- Style customization for different headings (h1-h6)
Proclaim the Redesigned Website
After assuring that each page is displayed the way you desire, the maintenance page can get changed with the home page. It allows visitors to navigate to different pages from the top navigation bar easily.
Also, do not forget to edit the reading settings of WordPress. You need to adjust the static home page and allow the search engine visibility by unchecking the “Discourage search engines from indexing this WordPress website” box.
In the end, you can revamp the website to potential customers and fans. Also, do not forget to post all this on the integrated social media channels.
In addition, you can also publish the related blog, such as the purpose behind the major changes and website revamp, etc. Else, you can ask the reviews from the customers regarding the new layout and how they are finding the navigation. This is how you will get to know about the issues that you might be missing out on.
In addition to its excellent appearance and layout, the success of the redesign depends largely on the details. With a larger website, you will get more important tips on website designing.
The above tricks will take you to start over, and we assure you that the ending results are impeccable.
Let us know how you found this article. If you have some queries and suggestions then let us know in the comment section below.
So, do you know more steps that you consider for redesigning the WordPress website? Share your experience with us.
Thanks for reading!!