In this mobile-driven world, apps have become a vital part of our everyday lives. Be it ordering your favorite food or booking cabs, home-salon services; we have apps for all needs. According to Statista, the app industry is expected to generate 693 billion US dollars by the end of 2021.
That’s a huge figure to look upon! But, there is so much competition in the world of apps that it is tough to make your business stand out. What’s the ultimate Mantra for success? To give your business a unique identity, you need to enhance the user experience (UX).
Businesses usually see UX as the visual design and interface, but there is actually more than that. A good UX design is incomplete without proper research and testing. If you are investing in the mobile app, then taking care of the UX/UI is quintessential. Taking a lead in this industry requires everything to be perfect and anything which is less than perfect can work in the favor of competitors.
Here is the list of common mistakes of UX that can affect your app structure. Let’s read it all in detail.
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The latest trends show that the simplistic interface is ruling the app world. Always remember that users always look for solutions that provide instant results. If you design an app designed in a complicated way, it will be difficult for the users to navigate. When designing an app, think about its features and then structure its layout more simply.
The perfect example of a seamless interface is Airbnb. The app provides a smooth interface and navigation that allow the user to toggle easily from one feature to another. That’s how the app should be made without compromising on the functionality of the app.
Tip: Always follow a user-friendly design approach and keep your user preferences in mind. It will help you create a more immersive experience for your audiences.
Not Pleasing First Impressions
First impressions do matter, especially when you are a brand. The records say that users will likely skip the app if the app does not give a pleasing first impression. Just make sure that when creating the app design, don’t keep the onboarding experience for too long as it can directly affect the overall user experience. The less the loading time, the more the user will explore your site. Also, there should be proper white spacing and design layout to give an eye-pleasing look to the users.
Tip: Don’t overwhelm your audiences with loaded information. It is best to divide the multiple steps and create better app retention.
Getting Obsessed With Competitors Strategy
What works for one person won’t always work for another. It’s always good to keep a check on your competitor, but copying what they are doing won’t take you anywhere. Several apps provide the same functionality but fail to win the hearts of the audiences. Let’s take the example of Whatsapp; the platform is quite popular among users across the globe.
But, its competitors like – Viber failed to make that space in the market. So, imitating one’s business won’t always be a great idea. You need to work on your idea and provide your clients with something unique on the platter, then only you can survive.
Annoying Push Notifications
We all know how push notification is a great feature to send updates or provide general information to the users. It has been reported that 30% of people don’t find push notifications useful, instead, they think it’s annoying.
One of the common mistakes companies make is they don’t strike a balance between not being absent and not being spammy. So, you can personalize the notifications and update the users with some important news or other updates. You can also send personalized messages and greetings that can excite the users and urge them to open the app or website. Try it!
Thinking That UX Design Is A One-Time Task
Many people think that creating a UX design is a one-time task. That’s wrong! You will never like an app or a website that has an old-style UX, right? Businesses need to change their UX from time to time with the changing trends. The UX design is all about the way you interact with your users.
It would help if you created the UX, keeping in mind the user preferences, and look for ways to enhance the user experience. For example – Airbnb and Uber started with a simple user interface, but they evolved with time by understanding their audiences. And, you can clearly see their popularity. You must grab on each changing trend and create a UI interface and functionality to keep the users engaged.
Don’t Force Content
Yes we know, Content is the King, but adding too much content on the website will surely be a big disappointment. The content you post should be meaningful and accurate. Avoid overloading the content on the first page as it may irritate the users. Too much or unnecessary information does nothing but affects the overall user experience.
So, frame the content structure to cover all the relevant information and omits the unnecessary ones. Make the space interactive by asking questions and then providing the solutions for the same. Aim to add value, not to hamper the user experience.
If you want to survive in this online world, you need to ensure a seamless user experience. So, learn from these UX design mistakes and work on your strategies. Committing these mistakes will have a direct impact on the end-user and the overall popularity of your brand.
Once you analyze what mistakes are acting as a barrier between you and your audiences, you can easily curate the right strategy. So, analyze, understand, and bring the best for your users. Begin this year by rectifying the UX mistakes and stand ahead of your competitors. Good luck!