Often the very first time a customer experiences your company is through your website. The clean and modern design will improve your repeat traffic, lower your bounce rate, and improve conversion numbers. If your website is not performing at its highest potential, you need to consider addressing the issues to maintain a strong web presence.
Keeping your website relevant and easy to use is one of the most important things you can do to ensure the success of your web presence. Are you losing business due to a website that is out of date?
Redesigning your website may take a large investment of time and money, but this is not a step in marketing your business that can be ignored. The benefits of an efficient website will be felt throughout your entire business. A study from Stanford University Web Credibility Research showed that 75% of people judge the credibility of a business based on its website. That level of website influence is very worth paying attention to.
How can you tell if your website needs addressing? It’s not always easy to tell where your website is underperforming. Sometimes the signs are subtle or easy to miss. Other times it is glaringly obvious that your website needs attention. Some fixes can actually be quite simple, but if you’ve been working with a poorly designed website for years, it can be hard to make a move to change. It may also be that you made an effective website a decade ago, and in today’s modern market, it can no longer compete and needs an update.
Your website is also the hub for all content and information regarding your company. If your material is easily accessible and simple to navigate, your potential customers can clearly see what you can offer them. Conversion rates are everything, and a well-designed website allows you to maximize conversation possibilities.
An established and respected web design company such as MAXBURST can be just what you need to help you recognize these signs and implement changes to help you run an efficient and effective site. Here are some important signs to look out for that may show the necessity of revamping your website.
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1. No Mobile Support And Non Responsive Design
In today’s digital economy, mobile support is crucial. In 2018 it was shown that 52.2% of all worldwide web traffic was generated through mobile devices. If your site is not responsive to mobile devices or runs multiple websites to accommodate mobile, it may be time to move to a mobile-first approach. With the ever-increasing growth of the mobile sector, you can’t really afford to have a web presence that ignores mobile. Not having your mobile strategy a priority is quickly becoming a death sentence in the online marketing field.
Google also prioritizes sites with mobile-friendly formats. A non-responsive website will suffer from lower SEO rankings.
2. Crashes, Glitches, And Slow Servers
Crashes and glitches can be a sign of deeper problems. If your viewers encounter your site being down, you will see significant damage to your reputation and effectiveness. A new website can be developed from the ground up to ensure accessibility and smooth operation.
The quality of your host is another area that may need to be revamped. Experiencing long load times or network problems can mean that your host is not performing. Investing in a higher quality host may be a necessary step to consider.
3. Inability To Update Frequently And Effectively
One huge element to running an effective website is the ability to keep your content updated frequently. This can be not easy, depending on how your website was initially designed and developed. If you don’t have easy access to updating and making small changes regularly, you may need to redesign from the ground up.
4. Outdated Design
Presentation means so much to your web presence. Visual appeal and efficient navigation are of significant importance. Visually, your site needs to work within current standards and trends. These standards exist because they are the most effective, but they evolve. What was easy to engage with 10 years ago could be an unfortunate hurdle in today’s market. If you stay static, it is unlikely that your website will keep visitors, attract new viewers, or perform well in conversions.
A fresh and modern presentation can be a real difference-maker. Looking like your website was made in the early 2000s will quickly turn off potential customers.
This applies to the very formatting of your site as well. If you still have an HTML-based website, you should update this to operating on the WordPress platform. Keeping up with new technological developments is an essential part of the game.
Modern features are also important. Conforming to the newest standards in presentation and navigation will help your site stay relevant.
5. Falling Behind Your Competition
It can be essential to keep an eye on your competitors. As they update and grow, they may be offering a presentation or services through their website that you aren’t keeping up with. You don’t want to be left behind. Keeping your finger on the pulse of your competition can be one of the tell-tale signs that it’s time to revamp your website.
It isn’t always the right choice to follow the pack or compare yourself to your competitors, but if your competition has a leg up on you with their web presence, you’re going to feel it. This may be the nudge you need to start looking at some new approaches and tools to push your business back to the top of the pile.
6. Vulnerability And Weak Website Security
Hacking is a very real risk. Security threats are always evolving and growing with these threats and ensuring current protection measures will always be required. If you have noticed security weaknesses these need to be addressed immediately. Fearing a hacking attack is usually evidence enough that you should do something about it.
If you aren’t yet operating in HTTPS you are not going to have the same level of security coverage. Google even has certain ways they penalize sites that do not operate with HTTPS yet.
7. High Bounce Rate
Google Analytics can show you some very important statistics. One of these that can be of huge benefit to monitor and analyze is what is referred to as your “bounce rate.” This refers to any visitor who immediately leaves your page without interaction. A good to excellent bounce rate is anywhere from 23-40%. Even higher can still be very effective. If you are staying closer to 70% however, something is wrong. This can show you that something needs to be addressed. It could be that your first page is confusing, cluttered, or just unattractive overall.
These analytics can be broken down into various categories and this information can be very valuable. You can see which pages are drawing the most traffic, and which are bouncing viewers at the highest rates. If you are drawing good traffic to your landing page but failing to deliver those visitors to your further pages, you may need to consider how to redesign your page to more easily facilitate these progressions.
Many factors might be contributing to high bounce rates. Confusing design, irrelevant information, slow loading times, 404 errors, and cluttered or annoying banners can all be quick deterrents to new visitors.
8. Poor SEO Performance
So many of the aforementioned signs can also be negatively affecting your SEO results. Still, regardless of the culprit, if your SEO ranking is lacking, this might show that your website could use a fresh coat of paint, if not a complete rebuilding.
Search results are responsible for the vast majority of initial traffic to any webpage. Customers choose sites on the first page of search results almost all of the time. A wide number of factors determine your performance in SEO rankings. Everything that can affect this ranking is an enormous topic, and these reasons work in very complicated ways. That being said, almost every aspect of your website can go towards determining your SEO ranking. Monitoring how you rank on search engines will be a clear indicator of whether your website is doing everything it can to ensure web traffic.
Keeping your web presence current and fresh and working efficiently will be necessary to compete in any sector. Investing in a new presentation, possibly with the help of a web design company, might make a lot of sense for your business. Knowing when you need to make a move to refresh and revamp your website can be a challenge, but if you keep some of these signs in mind and stay vigilant, you can optimize when a redesign is necessary. Even knowing how to time small changes can be a critical part of succeeding in the web space.