• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Services
  • Newsletter
WittySparks / Marketing / 4 methods to boost search engine ranking and brand name

4 methods to boost search engine ranking and brand name

Updated: May 21, 2023 by Nishitha • 3 min read

How Search Engine Ranking helps to build brand

If you are relying on your target audience to find your brand through a Google search, search engine optimization (SEO) needs to be your top priority. Millions of people search the internet every day, so it is important you optimize your site to improve your search engine ranking.

According to research, 93 percent of experiences on the internet start with a search engine. In addition, the top search result on Google has a 33 percent chance of getting clicked.

That means if your website is not on the first page, your business just missed out on a third of your potential target. That is why you need to rank higher on the search engine, especially more than your competition. If you want your business to show up on the first page,

Here are the ways you can boost your search engine ranking and brand name.

On this page

  • 1. Match search intent
  • 2. Improve the user experience
  • 3. Make sure your website is mobile-friendly
  • 4. Google Ads

1. Match search intent

If you want your website to appear in relevant search results, you must match your search intent (the information your target audience hopes to find when looking at your content). It is not enough to just add keywords to your content; people make searches because they want answers to their questions. The details that surround those keywords must support the user search intent.

For instance, let’s assume you are trying to rank for the keyword “how to bake a cake.” If an individual entered those keywords and pulled up your page, what material do you think they would want to find? In this situation, the user intends to focus on finding step-by-step recipe instructions.

If your content concentrates on the different types of cakes, it wouldn’t be relevant to your target audience, because your content doesn’t match the user search intent. Instead, you should rank for the keyword by adding content that matches your audience’s query.

2. Improve the user experience

Improving user experience is an essential part of having a better search engine ranking. It is one thing to drive traffic to your page, but a completely different ball game to get them to remain on your site. You must improve the user experience if you want these people to stay on your page. When your audience checks out information on your page, you want them to have a great user experience.

It is vital to make your content engaging and enjoyable for your audience to keep them on your page. The more time your target audience spends on your page, the higher chances you have of turning them into leads for your business. For instance, something as simple as adding an infographic or a video can spice up your page.

3. Make sure your website is mobile-friendly

A mobile-friendly website is important to earning a better search engine ranking. In fact, over 60 percent of Google searches come from mobile devices. Google takes a website’s mobile-friendliness into account; that is why they rank a mobile-friendly site higher than those websites that don’t focus on mobile-friendliness.

To see if your website is mobile-friendly, you can use Google’s free mobile-friendliness tool. This tool offers clarity on whether your website is responsive and mobile-friendly or not.

In this case, if there is any problem with your website; the tool will offer ways to solve these issues and optimize your website to be more responsible and mobile-friendly. One of the suggestions is to make your site mobile responsive. Responsive design provides your target audience with the best experience, no matter the device, and this, in turn, improves your search engine ranking.

4. Google Ads

Formerly known as Google AdWords, Google Ads covers about four ads at the top of a search result page and more at the bottom of the pages, and this reduces the number of organic results you can find on a page.

As of 2018, it is reported that 50.55 percent of ads appear at the top of a search results page, while 59.45 percent appear at the bottom. 4.70 percent of the ads appear on page one, while the average number of ads per page is 2.96.

The importance of Google Ads makes it essential for you to take a look at how much you budget for it and see if you have room to spend more on ads. You can contact AdWords Management Companies like Joel House Search Media for more details about what you can do for your ads to show on more relevant SERPs.

Conclusions

Your site is very important for your digital marketing campaign. You must invest in improving your website to attract your audience if you want to get the best results with your marketing campaign. These are only a few of the several methods you can use to boost your website’s search engine ranking and brand name.

Image source: Freepik Premium

Related Topics

  • Instapage Review: Don’t Commit to a Plan Until You Read This!
  • Guide to Maximize Engagement with Visual Marketing
  • Captivate, Inspire, Engage: Mastering the Art of Visual Storytelling
  • Digital Marketing Trends That Will Dominate In 2023

Topic: Marketing

Profile picture for Nishitha Article by

Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Notion Workspace can help you stay organized and take your productivity to the next level. Use Skillshare coupon code WITTYSPARKSFREE to watch the Notion Masterclass by Ali Abdaal for FREE.

Take Free Notion Masterclass

The Best Digital Marketing Tool

Semrush logo
Semrush

Semrush helps grow your business on your terms and gets to the top with 55+ marketing tools in 1. Get a flat 40% discount on Guru plan or Try 14-day PRO Trial.

Try Semrush for FREE

Footer

Explore Topics

  • Technology
  • Business
  • Marketing
  • SEO
  • View All Topics

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Affiliate Link Disclosure

If you make a purchase from links, we will receive a small commission. See our Affiliate Disclosure.

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS
  • Mastodon

Copyright © 2023 WittySparks - All rights reserved.
Hosted on Rocket.net

  • About Us
  • Contact Us
  • Privacy Policy