Hacks on How to Use Trending Topics to Your Advantage

It is more than heartbreaking when you do not get the traffic you deserve on your website or social media. Most entrepreneurs get worried and certainly give up on trying to improve the traffic for their online business.

Regardless of your business online, you must have figured out that organic traffic and using quality links has a major effect. The challenge is no one can really stay creative at all times, so most people borrow a leaf and build their content from there. It is a healthy practice that can only work out if you stay updated on the latest events online. By reading and understanding the trending topics online related to your industry, you can make shareable content on your blog that is linkable by other bloggers too.

The following are some ways through which trending topics could help you amass healthy traffic and attract links to your blog or website.

In the end, quality leads come your way.

Stay Current

Staying abreast with the latest news is one of the hacks one can use to manipulate trending topics to their advantage. There are many platforms one could source the latest data and trends from today. Social media platforms are the leading areas with trending news both in the entertainment and political sector. You just have to know what you need and use it to create new content for your readers.

Google Trends has proven to be instrumental in doing your keywords research, finding trending topics, and keeping track in case of any changes in the traffic on your site. Facebook and Twitter can boast of the highest social media members globally. If you need to know anything new, these are your ideal places to browse. You can search for hashtags, watch the trending side for new and current events or just follow prominent people. Social media offers many avenues for finding the latest news to recreate content for your website.

Create Opportunities for Yourself

Upon completion of your search for the trending events on different sites, it is time you made something out of the collected data. People online do not want old news, do research to find out what excites your audience. Focus on the little yet crucial information other bloggers may have missed in their articles. You can then use that small window to give your audience something fresh and new that will keep them visiting your website from time to time.

Some bloggers even go the extra mile to study their competition and make better of what they have created. The technique is especially valuable if the trends you create content about can be related to your product or services. By giving fresh content that your audience can relate with you not only improve your traffic but also improve the conversion rate as well as your rankings online.

Generate Meaningful and Shareable Content

Any blogger today will confirm with you that content is all that matters. SEO strategies are just supportive aspects that one should adhere to but they are only as effective as your content. Remember the number of shares is dependent on the creativity of your content. First of all, go with a format that works for your blog. Some content may need an official appeal while some could work just fine with a casual appeal. Remember this extends to the tone and language of the content being created. You also have to create content that can reach a wider audience platform.

Support your content with catchy images, videos, cartoon strips, and gifs to make it more appealing to your audience. Selling your idea is all that matters and it should be done in the most subtle yet professional way as possible. Lastly, you have to optimize your work before presenting it to your people. Creating high-quality content is not enough when solo, indulge the use of hot and trending keywords in order to rank highly in search engines and search results.

Post on Different Platforms

On this last point, one thing is certain, quality content cannot be effective if you fail to attract people to read your material. You might just need to get more creative in how you attract an audience to your material. You can first post all pictures and images of your work on platforms like Instagram stories. Facebook Live can also help you talk more about your articles and work to your Facebook audience.

Facebook is also a very good avenue to post and circulate your articles in different groups, pages, and your personal wall too. Ad campaigns have also changed how people attract traffic online. You can run Facebook and other social media ads to create awareness and boost not only your traffic but conversions too.

Aside from email marketing, bloggers can also create slideshows for YouTube audiences and also ask people from their inner circle, for instance, friends and families to share their work on a much larger platform. The last move is reaching out to influencers for a wide-based sharing move. Influencers, SEO experts and other digital marketing agencies can help you get your information on a global level and in the quality that it ought to be in. This option is however based for those not vested in putting in the work to develop their blogs or websites.

Getting healthy and consistent traffic can be a nightmare for bloggers. To be top-ranked you have to ensure your viral content is of the best quality. Most search engines only care about the satisfaction of its users. To satisfy users you must address their pain points in relation to your profession or business. This can improve your ranking and position on results search pages. The higher you rank will obviously mean the more traffic which is why you should never lose sight of the above points to help you stay on top of your game.

Featured image source: Freepik

Published by Ritu Sharma

Ritu Sharma is the Content Insights Manager at SEO Services Company PageTraffic, one of Asia's most award-winning & recognized Digital Search Marketing agency. She has been the spearhead of many successful Content Marketing Campaigns for PageTraffic.

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