It seems like yesterday when we were hoping to have Iron Man’s suit that gives ample of real-time information to Tony Stark or were running behind the Pokemons. With time, we have become so involved with augmented reality that today, there’s hardly anyone who is not familiar with what exactly the technology is about.
In the present scenario, we all are not solely acquainted with the role of AR in the business world but are also introducing the technology in our processes. We are exploring its potential in different segments and preparing for a market that will be worth USD 766 Bn by 2025. And one thing that is bringing us closer to this near future is the set of trends changing with passing time.
Taking the same thought forward, if you are wondering what Augmented Reality trends will go mainstream in 2020, scroll down.
Table of Contents
AR Trends to Consider in 2020 & Beyond
Scope of AR will go beyond gaming and entertainment industry
Augmented reality, which has gained a huge momentum in the gaming and entertainment sector, will enter and make a significant difference in other business verticals. The technology will be considered heavily to bring a revolutionary change in the real estate, travel and tourism, retail, manufacturing, military and other sectors. Meaning, companies belonging to different verticals will look ahead to consult an augmented reality app development company to forecast the future possibilities.
AR will be the new way of shopping
AR has been used for shopping. However, its exposure in the retail market will reach the next level in 2020. Retailers will bring their teams on board to discuss and evaluate different ways to embrace AR in their traditional processes and get a bigger slice of the market predicted to be with $11.4B by the year 2025.
AI will influence the AR market
Artificial intelligence, the technology known for making machines capable of mimicking human thinking, will come forth to boost the AR usage. The technology will gather and analyze heaps of data to help AR elements understand the emotions of users and deliver personalized solutions.
Augmented reality will gear up autonomous vehicles
In 2020, technology will also be used to make self-driving cars work more efficiently and effectively. Entrepreneurs and marketers will search for better ways to use AR elements to assist and interact with people while they travel to different places via self-driving cars.
The technology will enhance remote assistance and collaboration
AR technology will also improve the process of remote assistance and collaboration. It will enable experts to help technicians in mitigating the prevailing challenges and barriers by having a closer look of the real-time on-site scenario, adding comments to the shared screen, and so on.
5G will enter the AR industry
5G technology, that is found to increase the network efficiency by 100x and reduce in latency by 10x, is also expected to bring a transformative difference in the AR space. The technology will speed up the process of information sharing, and make it possible for AR-powered mobility solutions and other devices to provide an informative experience to customers in real-time.
Augmented reality will be used for indoor navigation
While various technologies like GPS and Beacon are helping in guiding consumers to come closer to the stores, there was no such technology available for an indoor experience. This is where AR will come in the limelight.
The technology will add virtual elements like directions inside the store that will let the users know which side to turn to get any particular product or reach to any counter. Besides, the AR-based mobile application will show detailed information about the products in an interactive way to the users, resulting in less confusion and a better experience.
AR avatars will become popular
What started for fun will become a core element of every business this year. Every established company, be it from retail, travel, or the education industry, will look ahead to create 3D AR avatars that interact with users and assist them just like human resources do. But, with more interactive data and processes resulting in higher conversions.
AR view displays we go wider
The AR headsets in use these days have displays that are smaller in size. But now onwards, a set of headsets will be designed with wider AR view displays. This will give users an escape from blurred content as well as strain caused on their eyes.
The emergence of Web AR
Last but not least, augmented reality will expand its horizon in the year 2020. The technology will enter the web platform, making it possible for one to access AR via browsers like Google Chrome and Mozilla Firefox too. They will no longer have to download and install any mobile application to receive higher customer experience.
Now as you know the technologies and trends will change the history of the AR niche market, do not remain sitting on the fences. Consult with the AR experts and introduce the power of AR in your business to relish its benefits.
Summary: This article will end up the suspense and bring to you the predicted Augmented reality trends that will remain in the limelight this year. So, stay tuned.
Featured image source: Freepik