If you have been thinking about ways to stand out from your competition, then there are few more memorable or effective things than writing an effective thank you card.
Business leaders have long understood that taking the time to reach out to customers personally gives them the ability to build trust and loyalty in ways that impersonal methods can’t do, so take a look at these quick and easy ways to make certain thank-you cards are working for you.
Make Them Personal
If there is one thing that you can’t forget when sending out business thank you cards, they need to be more than a generic way of showing gratitude. They’re a specific gesture that allows your customers to see that you have taken the time to show interest in them personally.
There are many ways for businesses to reach customers, but so many are intended for a general audience rather than for one particular person. This is what makes personal thank you cards different from the rest; they allow you to insert details of your interactions with your customers. They let them know that you care about their needs and be there for them in the future.
Consider Handwritten vs. Typed-Out Cards
When it comes to writing a thank you card, one of the most challenging aspects is determining if it is best to write a note by hand or type it out.
While it is widely accepted that handwritten notes are more personal and show better etiquette in general, some may be concerned about their handwriting skills or their ability to produce a quality note.
Thankfully, you can achieve the same level of personal touch with the help of online services that will do the work of sending business thank-you cards for you; meaning won’t have to decide between the two.
Have a Template Ready
If you want your business to make a great impression on your customers, you need to be prepared, and that includes having a script ready when you want to send out thank-you cards to your customers. Rather than winging it, take the time to learn the best way to address your customers.
Start with a simple greeting, remembering to maintain a friendly, personal, and positive tone. Next, you will want to cut straight to the chase, leading the body of your note with a specific measure of thankfulness for something the customer has done.
Rather than trying to fill up your note with promotions or offers, take this as a loyalty-building exercise. You’re reminding your customers of your great previous interactions and why they would want to return to your business. Finally, you can reiterate your gratitude and subtly remind them that you would love to do business with them again in the future. Close off your thank-you note with a similarly warm signature as your salutation.
When you have mastered the art of writing thank you cards to your customers, you will have gained the essential ability to build trust for your business and extend success well into the future.
