A business is a commercial activity where goods and services are exchanged for one another or money. In a business, an organization engages in commercial, industrial, or professional activities. A business is an innovative entity that can be a small-size or large-size, start-up or established, profit or non-profit, sole proprietorship, or an international corporation. Want to start your own Business? Explore this informative blog for a successful Business journey.
If one seeks to get brighter bulbs immediately thoughts about spiraling costs from electricity bills surface which is indeed a cause for concern isn’t it?! Just imagine, if you could get both bright illuminations, long-lasting bulbs at the same electricity bill.
Recently I read the book IT Happened in India which is a compendium of thoughts from the Future Group stable.
Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many companies and products’ success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstrom which talks at length about the untapped and unrealized potential of sensory branding.
What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a
Branding involves a gamut of activities, the total of which leads to creating the brand. But when the scenario is looked at through the rural market lens, the variables and dynamics of marketing and communication get redefined.