A business is a commercial activity where goods and services are exchanged for one another or money. In a business, an organization engages in commercial, industrial, or professional activities. A business is an innovative entity that can be a small-size or large-size, start-up or established, profit or non-profit, sole proprietorship, or an international corporation. Want to start your own Business? Explore this informative blog for a successful Business journey.

Sizzling Top 25 Indian Web Startups

Indian web startups have made an impression which can be clearly seen from the popularity they command from their visitors and audience. As a tribute to this achievement, has compiled a list of the top 25 Indian web startups sorted based on Alexa ranks.

Introducing 12 years life Everlight LED Bulbs

If one seeks to get brighter bulbs immediately thoughts about spiraling costs from electricity bills surface which is indeed a cause for concern isn’t it?! Just imagine, if you could get both bright illuminations, long-lasting bulbs at the same electricity bill.

Sensory Branding Unleashed..

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many companies and products’ success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstrom which talks at length about the untapped and unrealized potential of sensory branding.

Branding and Brand INDIA…

What is a brand? Out of the numerous ways one defines the term brand, it could be said that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a

Branding strategy in Rural Communication

Branding involves a gamut of activities, the total of which leads to creating the brand. But when the scenario is looked at through the rural market lens, the variables and dynamics of marketing and communication get redefined.

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