Food and Beverage

After the glamour industry, the food and beverage industry is stirring the storm and has quite become the most sought after. Food is a basic necessity and therefore, a means of survival. In today’s world, food and beverage work in sync with each other and are an indispensable part of human life. Due to the ceaseless need for food and drinks in the market, the industry is growing at a rapid pace. Food and beverages have become interdependent since people prefer to partake a carbonated or flavored drink instead of water after having eaten food.

The food and beverage industry constitutes 40% of the consumer-packaged goods industry in India and $4.4 trillion globally. This sector is valued for its multi-billion turnover. Packaged food encompasses everything from canned food, snacks, savories, candies, chocolates, fruits, vegetables, condiments, spices, cookies, biscuits, dairy products, pulses, and staples including cereals and oatmeal, to packaged meat, poultry, and seafood, among others. They also include ready to eat and instant packaged food as well. Nestle, Pepsi Co, Unilever, Hershey, Amul, Britannia, Kraft, Del Monte, etc., are few of the most renowned names in the packaged food category world over.

Beverage or commonly referred to as the drink industry produces packaged fruit drinks, soft drinks, energy drinks, alcoholic beverages, packaged drinking water, tea, coffee, etc. The beverage industry in India alone contributes about USD 230 to the world. Since cold drinks and fruit drinks have become a phenomenon and rage, The Coca Cola Company and Pepsi Co. are the most dominant brands in the category catering to ample products.