The best time to start marketing your brand on social media is now. There is a new wave of preference for brands by users on these platforms. Only about 5% of people do not follow any brands, which shows the level of interest in brand activity online.
Having a social media profile across the right platforms will help grow your brand. Users will be more likely to consider you authentic and engage with your brand if you have a social media page. Brands without social pages, particularly those that deal with eCommerce, often lose out on large revenue pools because they are just not trustworthy enough.
Through the right set of social media marketing strategies, you could boost your brand’s growth levels beyond anything you may have projected. These strategies are very easy to implement, and they will guarantee returns on any investment if carried out well.
Here are a few ways to use social media marketing to boost growth.
Marketing and remarketing
Marketing may refer to developing and spreading a social media campaign to help your brand achieve a specific goal that may contribute towards its overall growth. On social media, brands may market themselves through paid and free advertising and run social media campaigns to help attain the desired metric. Many users will avoid intentional advertising strategies targeted towards them at first. While users may notice your advertisement while scrolling, very few of them will interact with it and make a purchase. It may be difficult to attain your expected levels of brand exposure and social revenues from these users.
Running a remarketing campaign could be even more important than making sure more people see it the first time around. Research suggests that more people will be likely to visit your site and purchase your products or services from a remarketing campaign as opposed to the original one. Users are familiar with the product and are in a better position to trust your brand the second time around. Using remarketing as a marketing strategy will help raise conversion levels, as well as increase sales.
Using content to raise brand association
Unless your brand is a global monopoly, it could always raise its profile by interacting with other brands. Social media provides a great avenue through which different brands may interact with each other, with both benefitting from this interaction. You do not need to engage in actual business partnerships over long periods of time to develop the brand association. On social media, it might be effortless.
You can build brand association by sharing other brands’ content on your pages, as well as interacting with their posts and articles. If the other brand does the same for your content, you could raise your profile among its members and be better able to make sales or reach these users. Linking other brands’ content will also help to keep your social pages interesting and unpredictable, which could help you maintain your followers’ loyalty.
Using paid advertising
Social media provides a platform for free advertising. You only need to create your social media page, which does not cost any money across most of the popular platforms. After this, you will need to develop a following and share content, as well as implement your advertising strategy. In order to benefit from the perks of advertising on social media, you need to consider taking up paid advertising measures. While you can advertise for free on your preferred social platform, you will be better able to reach your audience through paid advertisements.
Paid adverts are cheaper than most people believe. They can be customized to fit your budget and may be designed to target a specific user demographic over a specific period of time, which need not be immediate. You will be better able to remarket your brand through paid advertisements than manually posting content to attract users.
Some platforms are difficult to crack without some form of paid help. Users on some platforms, such as Instagram, will be less likely to view your video posts or interact with your brand if you do not have a great following or do not feature popular content. You can get video views for your video posts to help attract more users to your brand.
Interacting with your followers
The rule of thumb for brands on social media is to always interact with your followers. It can be a great way to build awareness for your brands and products, as well as make your brand seem more trustworthy without costing you any additional expenses.
Users are more likely to interact with brands online, with up to 95% of users following at least one brand on social media. Most people use social platforms such as Twitter to reach out to these brands, searching for customer service, information, or authentication. Users will be more likely to follow, interact with, and make purchases from brands active on social media and reply to their followers regularly and quickly.
It would help if you remembered to remain professional in your interactions and not be selective against negative comments. You may consider hiring out these services to a dedicated social media team for the best response times. You could also incorporate response time into your social media policy to raise accountability levels and improve user satisfaction.
There are no sure marketing strategies to help boost your brand’s profile. It would help if you incorporated these measures into a bigger strategy to improve your brand’s likelihood of growing your brand. While it is important to be creative with your social campaigns, you should also be wary of anything that may negatively affect your brand’s reputation.
To avoid harming your brand, you need to develop a social media policy that guides interaction and the type of content shared. You may also need to review any strategy and test it out on a sample group to know how users may react. Since it is much easier to ruin than build your reputation on the internet, having a social policy will protect your brand from possibly damaging the press.