How to use Twitter to accelerate your marketing

Twitter, nowadays plays a pivotal role in increasing the brand presence of a business. It is a major social media platform which can help you accelerate your social media marketing efforts and can build or kill a brand.

In this article, we will discuss how you can use Twitter to accelerate your marketing for your business.

Twitter, as you know, is a major social media platform which can get your organization into the spotlight and it front of large online audience. It can help boost company sales if you get the marketing strategy right. Twitter has millions of users, both businesses and individuals which makes it one of the best places to look for potential customers. This is due to the huge outburst of social media where solopreneurs, entrepreneurs, businesses of all kinds, celebrities and even individuals from all sectors started using social platforms.

Many social platforms came into existence like Orkut, MySpace, Friendster, Surfbook, etc. but they did not last long. Twitter is different as it is one of a kind: It’s simple, highly responsive, open and personable.

Twitter is such a platform, which can help a business expand its brand presence enormously to the outside world. Twitter marketing helps you to build relationships with followers, create brand awareness among people, providing products or services information to the audience and also receiving their feedback. You can also boost sales by providing your followers with special offers and discounts.

As per a research done by Statista (www.statista.com) in April 2018, they found that United States has got 72.3 million twitter users, while Japan has got more than 50 million users.

These are huge numbers as per the population of the countries are concerned.

Here are the leading countries based on number of Twitter users as of April 2018.

(Image Source: www.statista.com)

With the outburst of Twitter marketing, which is growing at a very rapid pace, people from all the sectors, be it solopreneurs, entrepreneurs, small or large companies, are using it to increase their brand presence to the outside world. Leadcube is a top-rated Digital Marketing Agency in London who are Social Media experts and can help you increase your brand presence on social media.

To be a Twitter marketing specialist, you have to get your hands dirty on different tools which will ease your Twitter marketing efforts and help you reach your target audience. If you are using Twitter marketing for your business, you must have a professional branding in place with relevant content, proper marketing strategies, a targeted audience for your product or service that your business is catering to. A successful Twitter marketing also helps you in generating leads for your business.

There are various tools which you can use for Twitter marketing for your business. Some of them are Crowdfire, Buffer, HootSuite, SocialOomph, etc.

• Crowdfire is a social media management tool which can help you schedule content, follow the right target audience and even discover articles and images for posting, etc.
• Buffer lets you schedule your tweets in the most organized way possible, as it assists you in managing your Tweets by letting them get spread throughout the day.
• HootSuite ensures better Twitter Management for marketers.
• SocialOomph allows you to schedule tweets, track keywords, and do much more for different accounts.

The best part about Twitter is that it is free, which makes it the ideal marketing solution for small and medium businesses. All you need is to do is to be careful in using this powerful tool in the right manner to avoid it from backfiring on your profits and also reputation.