Conventional ways of marketing are not as effective these days as they used to be in the past. Models & celebrities being the centre of a marketing campaign don’t appeal to people nowadays as they have become more inclined towards authenticity.
As marketers searched for ways to appease their audience, user-generated content turned out to be the answer. User-generated content is authentic, reliable, and, most importantly, connects to people.
Let’s keep rolling and understand user-generated content and its importance in detail.
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Explanation: User-Generated Content
User-generated content is created by users on social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, YouTube, etc. User-generated content is made by people for people in texts, photos, and videos.
User-generated content can be used for marketing purposes across multiple touchpoints, such as websites, events, seminars, product launches, music concerts, car expos, etc.
Statistics Around User-Generated Content
- 71% of consumers still trust bloggers, vloggers, or social media stars who have had free product experiences. In comparison, 87% of consumers still believe reviews and recommendations from relatives and friends who have experienced the brand for free.
- Twelve times more people trust online customer reviews than inside company marketing.
- The opinions of other customers posted online are trusted by two-thirds of consumers.
- 85% of consumers find visual UGC more impactful than brand photographs or videos.
- UGC accounts for about 30% of millennials’ total media consumption time.
- According to 48% of consumers, UGC is a fantastic method to find new items.
- A product with just one to four reviews will convince 41% of customers to buy it.
Why is User-Generated Content Important?
Authenticity At Its Best
The most crucial benefit of user-generated content (UGC) is that it is produced by people based on their interactions with brands and their products, which gives peer consumers knowledge about that brand.
Typically, brands spend a lot of money on skilled photographers and models to produce content. But more than any other content, the finest UGC has shown to be distinctive and result-driven.
Authenticity is significant to 90% of consumers when choosing the brands they enjoy and support. Authenticity assists in making the users trust the source from which the content is shared. It makes the marketing efforts more relevant to the audience, making the marketing campaigns powerful.
Your marketing strategy’s primary goal is to expose your brand to a vast audience to enhance the chances that people will engage and convert.
User participation in the campaign can aid a brand in swiftly and successfully achieving these objectives. You can encourage users to share their views and opinions using the hashtag when you develop a campaign with your own unique brand hashtags on social media.
When users do this, your marketing campaign is amplified and exposed to a broader audience without restrictions on demographics or location.
Trustworthy & Reliable
People trust other people’s opinions more than brand marketing messaging. The initial assertion is validated by the statistic that 90% of people rely on their online purchasing decisions on the advice of other users.
Because it is a very trustworthy and reputable type of content, this is one of the most promising advantages of user-generated content. UGC is driven by users’ actual experiences, as opposed to brand-generated content, which is motivated by the brand’s marketing and business goals.
It is the main reason why, in the realm of eCommerce, people trust user reviews more than product descriptions.
Top Notch Content
The main requirement for any marketing effort is creative and engaging content. Thanks to user-generated content, you can employ various inventive and unique stuff.
Because fewer minds are working on internal content creation, the variety and inventiveness of the output are constrained. However, many individuals online contribute a variety of intriguing, captivating content with their original ideas and points of view.
Using this diverse creative content to make your campaign relatable and compelling for the audience will ultimately benefit your business.
High Audience Engagement
People will generally engage with UGC because, as we all know, it is more reliable and authentic than any other content. Compared to branded content, user-shared photos and videos receive a much higher number of likes, shares, and comments. Users engage with user-generated content for 5.4 hours each day on average.
User-generated content offers a variety of topics, humanized aspects, sympathetic qualities, and customers’ interaction with a business, all of which contribute to increased engagement.
Existing customers are encouraged to participate because they can be highlighted in branded marketing and because there is a chance for two-way contact that fosters satisfaction and customer loyalty.
Promotes Brand Advocacy
When consumers support a brand by being loyal to it and speaking highly and favorably of it to other consumers, this is known as brand advocacy.
If your company has these devoted customers—or, even better, brand advocates—you can use their content to highlight brand advocacy, which will aid in luring new customers and generating revenue.
Additionally, using brand advocates’ content in your marketing initiatives will increase brand attractiveness among non-customers and help the business manage its reputation in the online ecosystem.
Brand advocacy is evidence of the excellent customer service and high-quality goods and services a brand provides to its clients.
Conversions are the best advantage of UGC and one that all marketers and companies seek. With all the benefits listed above, it is clear that having favorable user-generated content for a company will influence people to convert.
Consumers’ internet shopping habits are greatly influenced by user-generated content. Online reviews and excellent customer service are valued so highly in digital media because of this. When UGC is incorporated into an online buying path, conversions rise by 10%.
Users these days are brand promoters; therefore, what they have to say about a brand can affect its sales and success. Potential customers can better comprehend current customers’ experiences by viewing visual user-generated content before making their own buying selections.
Helps Build An Online Community
People tend to group together in communities, no matter how small or huge, with others who share their interests, likes, and preferences or have comparable consumption habits for a particular brand’s goods or services.
You can, therefore, create an online community of your consumers by utilizing the content of your brand advocates or devoted customers. In their networks, these communities assist in the creation of positive user-generated content about the brand, which boosts user engagement, brand awareness, desirability, conversion opportunities, and brand advocacy.
The humanized strategy entails including relationship- and emotion-building components into your marketing. However, it is challenging to communicate the emotions that link people to businesses through conventional brand marketing.
However, user-generated content enables marketers to engage audiences emotionally, win their confidence, appear genuine, and develop long-lasting connections.
UGC demonstrates how other customers are interacting with your brand, inspiring empathy or perhaps even envy. Long-term success comes from tapping into customer emotions to boost brand conversions and engagement.
User-generated content has come a long way. Recently, user-generated content has connected with the brand’s customers differently. This connection with people has helped it provide several essential benefits to brands & businesses.
Suppose you were unaware of user-generated content until now. In that case, we are sure this blog would certainly have helped you gain immense knowledge about user-generated content and its importance.
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