The Essence of Typography in Marketing

According to a psychological survey, eighty percent of human beings remember visual stimuli easier than anything else. In marketing, typography is the proficiency of organizing letters and texts in an appealing way to attract potential brands’ readers. It consists of styles and structures that aim to promote specific responses and express information.

The birth of internet technology has given rise to an abundance of fonts that can invoke the reader’s feelings and remind him or her of a particular brand. For instance, typography is used to create magazine layouts and customize various app fonts used on phones. Buggy typographies are distracting and make it challenging to understand the packaging details of a specific product. However, well-designed typography is associated with many benefits. Let’s visualize them together.

It’s a medium of communication

Typography gives users a full description of your brand and, most importantly, it motivates them to take actions in purchasing. Nevertheless, perfect typography is measured by how efficient it conveys information to the reader. For example, you might have an American medical supply company use uppercase letters to get your attention and show emphasis. However, brilliant typography designs result from in-depth research on what others have done and your potential market needs.

Typography attracts the reader

Typography can build or break your business. When done correctly, it can add value and strengthen the appeal of your brand. The fonts used should be as transparent as possible to draw the user’s attention and create a unique brand image. It would help if you understood the client’s image preference to feel comfortable and share their experiences with their friends about the brand. Poor typography makes your business unappealing, and, as you know, creating a website that engages customers is the best marketing strategy to outperform competitors.

It holds the reader’s attention

The choice of typography you use can help in attracting the reader. However, holding their attention requires more creativity. The best strategy for this is to highlight captivating texts to attract interests to the readers. Secondly, your typography should provide balance in contrast. The main text should be simple and should incorporate reader-friendly colors that won’t contradict the background. For instance, using a combination of red and white colors can’t compel the reader to leave your website.

It conveys a positive or a negative mood

The choice of fonts you use determines how your users perceive the content. For promotional content, you should design a funny and glamorous typology. If it requires some professionalism, it should be understandable and straightforward. Fonts are not bound to a single mood, and a combination of typefaces can positively or negatively affect the user. Establishing a mood is quite complicated, as various users have different experiences and expectations. However, if the web designer triggers the right emotion, your users will always be motivated to perform the desired action.

Creates harmony

The main objective of typographic design is to organize the elements of communication into a harmonious whole. This can be done either by achieving uniformity of similar items or using the contrasting one. Results are always determined by how diverse elements are organized. The harmonic design provides an authentic design for your website. Such a design can be achieved by creating similar typography to each pattern throughout the presentation-proper sequencing of fonts to make your outlay organized.

It creates an information hierarchy

The information hierarchy categorizes each text according to their level of importance and allows the reader to find what he or she is looking for. As a web developer, you can opt for diverse font types and sizes to distinguish the most crucial texts and for easy navigation of the content. Important topics can be highlighted using bigger fonts for the audience to determine the information that requires the utmost attention quickly. Besides, it guides the reader to find the beginning and the end of a particular section.

Enhances brand recognition

Typography brands your brand or website and acts as recognition for viewers by communicating your brand’s strength. According to psychology, the audience will always remember the fonts you used while presenting your company’s visuals. Creating a typographic palette ensures your company an increased brand consistency amongst competitors.

Typography is a critical aspect of advertising meant to present your brand or web content more naturally. If the message is confusing, your users will lose interest and perhaps bounce from your services. With the help of these tips, rest assured your website will portray a select and professional appearance.

Featured image source: Freepik (Affiliate Link)

Published by Nishitha

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

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