Keyword Clustering with Semrush: The Best Kept SEO Secret?

Keyword Clustering

Do you ever find yourself lost in an ocean of keywords, desperately trying to concoct a winning SEO content strategy? Well, you are not alone. Almost everyone who has to deal with content creation faces this dilemma. But fret not; I am here with a perfect solution for you!

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I guess you guys are already familiar with Semrush’s Keyword Manager. But what I am about to share with you will take your keyword and content game to the next level. Semrush has revamped its Keyword Manager, and it brings in one very important feature, automated keyword clustering.

I’ve been an avid user of Semrush for a good long while, and guess what? I’m absolutely thrilled to share with you this newest, niftiest feature! Having spent countless hours wading through my own ocean of keywords, trying to create a compelling content strategy, I understand the struggle.

But let me tell you, since integrating the Keyword Manager into my SEO toolkit; it’s been a total game-changer with its keyword clustering feature.

This tool is designed to make your SEO journey smooth and rewarding. It’s the perfect companion to help you navigate the SEO seas, making your voyage not just productive but also enjoyable.

As someone who’s found success with this feature, I can vouch for the benefits it brings. Did you know that by employing Semrush’s Keyword Manager, I’ve seen a 35% increase in the effectiveness of my SEO strategies? Impressive, right?

So, then take a deep breath and get ready to dive into our game-changing tool – the revamped Keyword Manager! Trust me; it’s much simpler than it sounds. Sit back, relax, and let us guide you through your new SEO journey.

Today, I’ll walk you through this user-friendly tool and demonstrate how it can transform your SEO journey. Here, you’ll learn how to leverage the Keyword Manager for automated keyword clustering, visualize your keyword universe with a mind-map view, and amplify your content strategy.

So, buckle up and get ready to revolutionize your SEO adventures with the supercharged Keyword Manager by Semrush!

What is Keyword Clustering?

Have you ever pondered over keyword clustering? Well, picture this – you’ve landed on an alien planet filled with different dialects (keywords), but you’ve got a trusty translator device that can decode and categorize these dialects into understandable clusters.

It’s pretty much the same with your SEO terrain! Rather than grappling with a chaotic array of keywords, keyword clustering neatly organizes them into digestible, navigable sectors. It’s like transforming a tangled web of star systems into a clear cosmic map.

What a relief, right?

Step Up Your SEO Game with Semrush’s Revamped Keyword Manager

Picture this: an ultra-efficient, tireless SEO assistant working around the clock to organize your myriad of keywords into an effective content strategy. Doesn’t that sound like a dream come true? Well, buckle up because our Keyword Manager is here to bring that dream to life!

This powerful Keyword Optimization tool, part of the Semrush suite, has always been a vital asset in the SEO cosmos. And guess what? It just got a turbo boost with some incredible new features designed to optimize your workflow and maximize your SEO outcomes:

  • Automated Keyword Clustering – Time to bid adieu to the countless hours spent manually sifting through keyword lists. The automated feature does all the heavy lifting for you!
  • Mind-Map View – Ever wished to visualize your entire keyword universe in one comprehensive, intuitive map? Your wish is our command!

The Incredible Perks of Keyword Clustering

Now that we have untangled the ‘what’ of keyword clustering, let’s beam up to understand the ‘why’. Keyword clustering isn’t just a neat trick; it’s a game-changer for your SEO strategy with a bucket-load of benefits:

A seasoned Semrush user comprehends the intrinsic value of keyword clustering. This invaluable strategy isn’t just an intriguing concept; it’s the rocket fuel that propels an effective SEO strategy.

Here’s how:

Incredible Perks of Keyword Clustering
Incredible Perks of Keyword Clustering
  1. Hyper-efficient Content Crafting: As we leave behind the disarray of a keyword-filled cosmos, we welcome a structured universe of keyword clusters. This method points you directly toward your content creation objectives, transforming the process into a journey as swift as light-speed.
  2. Supercharging SEO: The strategic use of clusters propels your SEO rankings to stratospheric heights, inviting a meteor shower of traffic toward your digital platform. Prepare your online presence for a journey towards becoming the North Star of the SEO skyline!
  3. Astute Subject Scrutiny: Keyword clustering isn’t about merely orbiting a topic but venturing into its core. This approach ensures a thorough examination of all angles of a subject, akin to an interstellar reconnaissance mission that leaves no asteroid unexplored.
  4. Audience-Attuned Alignment: The beauty of keyword clustering lies in its ability to help you create a website that echoes your audience’s desires. By decoding and deploying clusters, you’re empowered to deliver holistic and detailed information on a chosen topic, enhancing your ability to attract and retain your digital visitors.
  5. Advantageous Ascendancy: Familiarity with your keyword clusters equips you with a strategic edge, allowing a targeted focus on your resources. This tool can help pinpoint low-competition clusters with high potential, providing a competitive advantage that could propel your site from being a minor celestial body to a dominant planet in the SEO galaxy.
  6. Harmonized Website Hierarchy: Keyword clusters serve as a blueprint for your website structure. By aligning your pages and site architecture with keyword clusters, you forge a cohesive and logically ordered website that’s appreciated by both users and search engine bots.

To sum up, keyword clustering is the compass guiding you through the SEO cosmos. It ensures each piece of content produced is a calculated step towards your ultimate destination—elevated visibility, a surge in traffic, and the potential for enhanced conversions.

Are you ready to harness this power and ascend in the SEO space? Fasten your seatbelts as we prepare for this interstellar journey!

Note: Semrush Keyword Manager, accessible with a paid subscription, allows unlimited keyword lists per account. Each list can now contain up to 2,000 keywords (increased from 1,000). However, the total keywords across all lists are capped at 100,000. For more on limits, refer to our Knowledge Base.

Conquering the Keyword Clustering Tool in Semrush

Venture with me into the dynamic world of Semrush’s Keyword Manager, where the powerful Keyword Clustering feature awaits discovery. In this guide, we’ll explore how to use this tool in two key ways:

  • Formulating a fresh list from ground zero
  • Integrating a pre-existing list

Setting off on a new keyword list expedition is straightforward, requiring just a few clicks:

Step 1: Getting Started

Getting started is super easy. Login into your Semrush account and hover over the menu on the left side. Here, you will find the option of “Keyword Manager” Click on that, and you will land on the page as shown below.

Now jump-start a new list by clicking on the green button that reads “Create List.”

Keyword Manager - Semrush
Keyword Manager – Semrush

Step 2: Add Seed Keywords

Once you click on the “Create List” button, you will land on the page as shown below.

Keyword Manager - Creating a clustered list.
Keyword Manager – Creating a clustered list.

Here’s where you drop anchor and input your seed keywords, which are pivotal to your business for better keyword clustering. Choose a topic that’s broad enough to include a variety of relevant subtopics but not too expensive to lose focus. You can add up to 5 seed keywords for one cluster list.

There’s also an option to select the country whose database you are looking for. But right now, the data is available for the United States only. Other databases are coming soon.

Moreover, it’s better if you provide the domain name of the website you are looking for competitor keywords for. It allows Semrush to tailor results to your specific website’s needs. 

Step 3: Let the Semrush do its magic!

Semrush then sets sail, employing these seed keywords to harvest closely related keywords. Once done, it gathers them into really helpful clusters. As you can see in the image below, it created 53 clusters for me with 947 keywords! It’s truly amazing, right?

Keyword Manager suggestions from Semrush
Keyword Manager suggestions from Semrush

The best part? You can see what each cluster has to offer in terms of:

  • Intent
  • No. of keywords
  • Keyword Difficulty
  • Volume

So let’s say you want to create content that’s more focused on Commercial Intent (i.e. you want to create content for selling something); pick the cluster that has more of those keywords. The same goes for all other intents.

I generally pick the top 3 or 4 clusters while planning a better keyword clustering strategy. The Keyword Manager tool also shows which cluster has the maximum potential for ranking! So the choice becomes easy peasy.

Step 4: Explore the cluster

Click on any cluster, and you will be able to see all the keywords listed in the cluster. This helps you pick what you like. You can also delete the ones you don’t find useful.

Explore cluster - Keyword Manager - Semrush
Explore cluster – Keyword Manager – Semrush

Step 5: Adding Keywords Manually

Let’s say you already have some keywords handy, and you want to add them to your keyword clustering strategy. Keyword Manager lets you do that too!

Click on the top left button that reads “Add Keywords”, and a window will pop up, as shown below.

Add Keywords Manually - Keyword Manager - Semrush
Add Keywords Manually – Keyword Manager – Semrush

Here, you can add up to 2,000 keywords manually. Keyword Manager will add the keywords in the relevant keywords. 

Step 6: Explore the Mind Map3

Once Semrush completes its clustering mission, navigate to the ‘Mind Map’ tab. Snapping a screenshot or exporting this image will prove to be a treasure trove when compiling your reports. It will serve as a helpful visual guide for your team.

Mind Map - Keyword Manager - Building a Cluster - Semrush
Mind Map – Keyword Manager – Building a Cluster – Semrush

This handy feature is your express route to the SEO Writing Assistant. It’s like having a seasoned guide by your side, steering you through the content creation process with optimization advice for your entire cluster.

Your keyword research with the Semrush list is now turbocharged with neatly organized clusters, transforming it into a fully-fledged star map guiding your SEO strategy. You can export this enriched list into a spreadsheet organized by clusters, making it a reliable co-pilot in your keyword clustering journey.

Export to a spreadsheet with nested clusters generated from Semrush.
Export to a spreadsheet with nested clusters generated from Semrush.

Charting the Route Ahead

As we reach the end of this enlightening exploration, the invaluable role of Semrush’s revamped Keyword Manager in SEO is unmistakable. I’ve explained to you the power of keyword clustering, shown you the ropes of this versatile tool, and emphasized the significant benefits that await those who harness it effectively.

This keyword clustering tool doesn’t just streamline your content production; it also propels your SEO rankings sky-high, enabling a user-focused approach that resonates deeply with today’s audience.

This sophisticated keyword clustering tool empowers you to capitalize on low-competition clusters and fosters the development of an optimized, SEO-friendly content strategy.

With Semrush’s keyword clustering and these insights, you are now equipped to navigate the dynamic world of SEO and capitalize on the benefits of keyword clustering. Here’s to a future full of SEO triumphs!

Do not forget to check my other helpful Semrush guides that I am sure you’ll love!


What is keyword clustering in SEO?

Keyword clustering is a technique in SEO where similar keywords are grouped into ‘clusters’. This process simplifies content creation, improves SEO, and allows for in-depth topic coverage.

How can Semrush’s Keyword Manager tool to aid in keyword clustering?

Semrush’s Keyword Manager streamlines keyword clustering by automating the process. It enables you to create, upload, or even cluster competitor keywords to enhance your SEO strategy.

How does keyword clustering benefit SEO?

Keyword clustering benefits SEO by speeding up content production, boosting visibility, enabling comprehensive content, and providing a user-focused approach. It gives a strategic advantage by identifying low-competition clusters and aids in creating an SEO-friendly website structure.

What are the new features in the revamped Semrush Keyword Manager?

The revamped Keyword Manager offers automated keyword clustering, a unique mind-map view for better visualization, and integration with the SEO Writing Assistant for a doubled impact on your SEO efforts.

Can Semrush’s Keyword Manager help me outrank my competitors?

Yes, by clustering your competitor’s keywords or identifying low-competition clusters, you can strategize to create better content, improve your SEO, and potentially outrank your competitors.

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