Businesses need SEO for more than just greater searchability and visibility. Most brands and companies know (or think they know) that SEO is essential for their digital properties and the benefits coming from that SEO work being implemented on their behalf.
What value does SEO offer? Why is SEO so important? SEO will definitely improve a website’s overall searchability and visibility.
Regardless of the size of the business or the industry, these are some reasons that should provide some insight into why businesses need SEO to take their brand to the next level.
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Most website traffic is derived from organic search:
Organic search plays a critical part in driving traffic to most businesses’ websites, as well as getting them to engage with a customer or make a purchase.
Marketers know Google owns a significant share of the search market compared to its competitors, Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and countless others.
That’s not to say that all search engines don’t contribute to brand visibility – they do – it’s just that Google has the clearest edge in terms of market share because it has a 75 percent share.
However, the remaining 25 percent of the market owned by other engines is still highly valuable to brands.
With over 1 billion users, Google is also one of the largest providers of e-mail services in the world. YouTube is also the second-largest search engine.
The vast majority of people on the planet who have access to the internet visit Google at least once a day to get information.
A brand’s position as a trusted resource is always going to be enhanced by being highly visible on Google and other search engines. Quality SEO and a high-quality website take brands there.
Trust & Credibility:
In any SEO campaign, the goal is to create a foundation for a beautiful website that facilitates the easy discovery of the brand and its digital properties in search, owing to trust and credibility.
In addition to the factors mentioned above, authority is accrued over time because of factors such as
- Profiles with high-quality backlinks
- Positive user behavior
- Machine-learning signals
- Optimized on-page elements and content
However, establishing authority for your brand will have a greater impact than most digital optimizations. Trust and credibility can’t be earned overnight, just like in real life. The authority must be earned over time.
Having the patience, commitment, and effort to establish a brand as a source of authority requires a marketable, trustworthy product or service.
Better User Experience:
Many people are striving for better organic rankings and maximum visibility. But few realize that delivering the best possible user experience is a huge part of the process.
Google has learned how to interpret a favorable or unfavorable user experience, and a good user experience has become of vital importance to a website’s success.
It’s clear what customers want. If they can’t find it, they’re going to have a problem. And performance will suffer.
The way Google has become more of an answer engine, offering the coveted data directly to the SERPs (search engine results pages) for users, is a clear example of building a strong user experience.
This helps users find the information they need in fewer clicks, more quickly and easily.
Good SEO creates a positive user experience that is leveraged to work in a brand’s favor.
Increased engagement, traffic, and conversions with local SEO:
Local search has become an integral part of small- and medium-sized businesses’ success with the rise of mobile traffic.
A local SEO campaign aims to optimize your digital properties in a specific region, so customers can easily find you, putting them one step closer to a purchase.
In order to establish a viable medium for a brand’s messaging on a local level, local optimizations target specific towns, cities, regions, and states.
SEO pros optimize websites and content, including backlinks and local citations, to appear higher in local listings associated with the location and business sector of a company belongs to.
As a start, SEO pros should optimize brands’ Knowledge Graph panel, their Google My Business listings, and their social media profiles.
Google, as well as Yelp and Home Advisor (among others), should also be emphasized as well, depending on the industry.
SEO Effects on the Buying Cycle:
Consumers conduct research, which is one of the biggest advantages of the Internet from a buyer’s perspective.
Optimizing SEO messages for good deals, groundbreaking products or services, and the importance and dependability of what you offer customers will be a game-changer.
The sales cycle will also undoubtedly be influenced positively if done correctly.
For a worthwhile connection to be made, brands must be visible in areas where their customers need them. Local SEO adds to that visibility and makes it easier for customers to find the answers they need.
The Cost Of SEO is Relatively Cheap:
You gotta pay for it. All the best things do, don’t they?
In the big scheme of things, SEO is comparatively cheap and its value is considered as a benefit to the brand’s bottom line. You can find a number of agencies offering affordable SEO services with great results.
This is not a marketing expense, this is a true business investment. SEO will be effective for years to come, and will only get better with more attention (and investment).
You don’t win clicks if you are not on Page 1:
If your website doesn’t rank on the first page of Google, you probably don’t know much about organic search.
A recent study reveals that the first three organic search rankings result in nearly 40% of all click-throughs, while up to 30% of all results on pages 1 and 2 are not clicked at all.
What does this mean? Two things:
- You must be on Page 1 if you are not yet.
- It still happens too often for a user to type a search query but not find exactly what he or she is looking for.
Having strong, high-quality SEO on a brand’s website or digital properties is always beneficial to the brand and its marketing efforts.
In the age of data and growing competition, it is crucial for a brand’s online presence to utilize this marketing strategy.