8 Must-Have Tools For Small Businesses To Scale Their Business

If you have just started a small business, then you have to adapt yourself with today’s advanced technology. And it’s next to impossible without taking help of some top-notch business-oriented platforms, technologies, and services, available in today’s market.

But, among a large number of available tools, you might get confused which ones you should select as your helping hand. Don’t need to worry – the top tools for streamlining your business career is discussed below:

Google Analytics

Business is all about numbers- traffic margin, profit margin, loss margin, isn’t it? Moreover, it’s also important to keep track of where most of your site traffic is coming from or about your target audience demographics. You need to have clear answers to all these questions if you’re serious about your business success.

But, tracking these metrics is not very easy. Luckily, we have Google Analytics through which you can figure out the countries where your site is seen or the differences in percentage in traffic drivers along with their key numbers.

The best part is that Google Analytics makes use of graphs and charts with proper marking. Thus, even naive professionals can also easily keep track of their information.

Cloud Phone System

Smoother and effective communication is the heart of every successful business. You need to contact your clients on a daily basis to grow your business. In such a scenario, a cloud-based the small business phone system can be a game-changer.

A cloud phone system is all about making use of benefits and strengths of the cloud targeted for telecommunication. Thanks to a cloud phone system- it’s offering an incredible Web-based management console for configuring users as well as functionalities. It is an easy-to-setup and feature-loaded phone system that is a requirement for every small business.


Are you a multitasker? Then, you should definitely start taking help from Dropbox. It actually works by creating a virtual connection between each and every internet-connected device.

Moreover, Dropbox has come with the cloud saving functionality that means you can easily save your documents, images, and video clips to the particular Dropbox account that you can access later from anywhere.

With Dropbox, you shouldn’t need to worry regarding losing your valuable documents or sending extremely large files. Owing to Dropbox, you can effortlessly share files with your remote team members or clients.


The primary goal of every small business is to spread their presence as much as possible by letting people know about their offerings. Undoubtedly, social media is one of the best ways to reach out to target customers, but you should also think about customer retention. It’s where MailChimp will help you a lot.

Nowadays, MailChimp has become a very useful tool due to its simple-to-use templates and properly-marked filtered instructions. This platform will greatly helpful for all small business owners in creating email newsletters and sending it to their current contact list.


Regardless of the business size, having a business website has become almost mandatory. But, if you’re concerned about coding, Wix is there for you. For all less technical yet design-centered professionals, Wix has come out as a blessing.

The best part is that you don’t need to worry about the coding part at all. Wix makes use of a brilliant drag and drops template to make your website fully customizable.

On the contrary, for all technical professionals, some great benefits from the latest launched market application from Wix will be waiting. If you belong to this category, you can mesh your personal applications to this platform.


Skype has literally revolutionized the business communication process. While its professional video chatting, simple one-to-one messaging, or phone service- Skype just works great. Nowadays, business is not only limited to one region or country but business owners also need to deal with foreign clients as well. That means time differences are inevitable.

But, thank God, with Skype, large investments on phone fees have become history. With Skype, you can also send documents on an instant basis, even you’re on call. In simple words, multiple tools of the video, phone, and chat have been effectively amalgamated to develop a robust communication medium and a powerful business tool.


If you’re looking for some talented professionals for your business, then you should definitely take the help of LinkedIn. With this extraordinary professional platform, you will have access to your own networks along with the networks of your networks.

Since LinkedIn offers a great online listing of resumes and thus you can easily get to connect with many like-minded professionals. A great team is a backbone for a successful business, so it’s mandatory to take help of some professional platform like LinkedIn while finding out candidates. Moreover, you can also contact your target customers on this platform.


A great hosting platform is a basic need for every business owner if the goal is to reach out more and more customers. GoDaddy is a great option in this regard and it offers a range of functionalities to its users.

If you’re a newbie in website creating, you’re free to choose a huge range of templates, simple tools for images, and so on to make a visually-appealing website without taking much time. You can also transfer your existing blog to this platform.

Obviously, a lot of other tools are available but starting with these simple-to-use tools will give you sufficient confidence to move forward. These tools will help you make your business a great success!

Featured image source: Freepik

Published by Apoorv Bhatnagar

Apoorv Bhatnagar is a Digital marketer at Freshworks Inc. He generally writes about software that improve your marketing, sales or hiring process.

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