In the coming time, technology will become ubiquitous in our daily life. Whether it is about online shopping, paying bills, buying groceries, consulting doctors, or taking personal training from the fitness coach, almost all the things will be hugely impacted by the advanced technologies.
We can say that a new wave of technology trends will reshape how we live and do our business. When it comes to talking about the health and fitness industry, experts have estimated the global health and fitness market at $87.2 billion with over 201,000 clubs and 174+ million members across the world.
These are not the small numbers that are constantly growing. Talking about the US alone, it claims approximately $30 billion and shows a constant growth of around 3 to 4 percent per annum. Looking at the current figures of the US country, it is estimated that around 20% of adults are members of the online fitness industry. All these changes are observed due to the latest technology trends that are taking health and fitness to the next level.
Moving ahead, let’s talk about the top 5 technology trends that the fitness industry is going to experience in the coming time. Let’s get started!
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1. Smart Equipments and Products
We all know about the smart watches that help us to keep track of every activity that we are doing. Right? But have you ever heard about smart equipment and products like shoes and clothes? In the upcoming times, smart gym equipment is going to rule the fitness world, helping all the fitness enthusiasts to track their fitness, daily exercises, level of exercises, improvements if any and more.
Not only the smart equipment in the gym but smart shoes and clothes are also going to grab the attention from the people worldwide. Shoes and clothes equipped with tracking sensors that are connected to the mobile application, helping people to check which muscles are firing and how much exercise is exerting.
Taking an example of one such product, Athos, a leading athletic apparel brand, has launched active wear that is fitted with tracking sensors to check the muscles and track exercises. Another one such example is Focus Motion that is popular for developing products that can be connected to smartwatches so that users can track motion and give real-time feedback. One of the best examples is about Bowflex that is gaining much popularity for building smart dumbbells in order to track weight and count reps.
2. Mobile Technology
From the last couple of years, you might have noticed that iOS and Android mobile apps have changed almost everything. Whether it is about booking a taxi, buying clothes, paying bills, and receiving payments and much more, mobile applications have bought uberization in different industries.
With a touch of smartphone, people can book a ride and the driver will come outside the home. Not only this but the fitness industry is also changing with fitness based mobile apps like ClassPass, 28 days challenge, and many such apps. With online training, guidance, and support, people are changing their daily lives, becoming more fitter and healthier than before.
With mobile-based apps, one can exercise anytime and anywhere using their smartphone. Whether they are traveling, going to the office, or anywhere, the iOS and Android applications help users to connect with trainers in real-time. As we all know that wearable technology helps users to collect data, but mobile-based technology is going to be the central point in the upcoming years. Mobile-based technology allows members to view, analyze, review, and track data. So, health and fitness businesses can spend on iOS and Android app development, developing apps that help people to achieve their goals.
3. Artificial Intelligence
Artificial Intelligence (AI) is considered as one of the most indispensable in different industries, including health and fitness too. Now, you must be thinking how it is possible that the industry which is mainly focusing on the physical improvement and maintenance of the human body can make use of inhuman technology. Right?
However, the answer to this question is a little surprising. AI based technology that has been applied to the health club industry has the power to revolutionize the way health and fitness companies are doing marketing, selling, and improving overall decision-making in the company.
Talking about how AI is going to change the future of our gymming, then the technology has very big plans like AI-based personal trainer, smart wearables, improve coaching & performance, and track exercise type and its quality, progress report, customize plans and more. Moreover, the AI-based mobile apps and platforms help users to check their workout form and correct you. AI also enabled users to be in the service 24/7 to the guest or location and to help know and predict trends. You may also like to read: How To Incorporate Diet and Fitness Into Your Daily Life
4. Fitness Wearables
Fitness wearables are not new in the market, but still they are keeping gaining popularity, allowing users to track their daily activity from walking to running, climbing to cycling, and gymming. Fitness wearables are known as activity trackers that play an important role in one’s journey to becoming fit.
From tracking information like distance covered in a run to the total number of steps completed, heart rate, calories burnt and more, the wearables are known for tracking almost all the physical activity. Today, wearables have taken the fitness journey to the new level by providing important information and data about the progress and development.
Moreover, the wearables can be synced with your smartphones to store the collected data. The number of brands across the world has launched feature-rich wearable devices that are stylish to wear. When launched, the wearable devices were quite expensive, but today, many such gadgets brands are offering fitness wearables at affordable rates. It is expected that in the near future, fitness wearables and smartphones are going to replace any ordinary watch.
5. AI-based Chatbots
In the coming times, AI-based chatbots will replace the customer care executives, allowing businesses to answer their customers’ queries in real-time. Known for its convenience, exclusive features, and functionalities, AI-based chatbots are being used by a number of businesses, making it easier for them to communicate with their current and potential customers.
The best thing about such chatbots is that they are served as digital assistants and considered as the most essential technological innovation. Gradually, chatbots became the most powerful tool, and then the health and fitness industry also started using it in order to improve the experience of their customers. Whether it is about providing solutions to the problem of fitness enthusiasts, guiding them for exercises, nutrition, and connecting them with personal trainers, chatbots are excellent. From resolving the needs of the customers to guiding them for a personalized diet and fitness plan, AI chatbots are the best that grabs the attention of users.
On a Concluding Note
In this blog post, we went through the 5 most trending technologies that are going to take the health and fitness industry to the completely new level. In the upcoming times, the users are going to experience a range of new products and services, making their fitness journey more interesting and easier.
Moreover, businesses will also have a lot of opportunities to expand their fitness business. All they need to do is adopt new tools and technologies to make things as easy as possible. In any case, if we have missed covering any technology, you can let us know by commenting below.
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