The internet these days is awash with content, ranging from the incredibly useful to the mundane with of course an extraordinary sum of absolute mind-melting drivel nicely sprinkled throughout.
The way in which we create, view and use websites is constantly evolving and web developers have to think about so many different elements. There’s the issue of accessibility and cross-browser compatibility amongst many other aspects to consider when piecing together a website and continuing to develop them.
If you’re thinking about starting your very own website there will be plenty of challenges along the way, especially when you’re trying to find a suitable audience and making yourself stand out head and shoulders above the rest of the competition.
Thankfully though these days there have been many innovative moves within the realm of web development that have helped those with absolutely no web development or advanced scripting skills create and manage their very own websites.
DRAG & DROP BUILDERS
Most of us have heard of web-build and publishing sites such as Wix and WordPress. These popular platforms allow users with even the most basic of web knowledge and skills to use a simple drag ‘n drop method to move things around on their page. They can add text boxes, import images, and even add other special functions such as pop-ups, drop-down menus, and image sliders with just a few simple clicks. And with WordPress, for example, there are endless third-party plug-ins that users can also install to help enhance their new sites even further.
SEARCH ENGINE OPTIMISATION
Even though you have a brand new, slick website it’s no guarantee that you’ll be getting instant traffic to your site. Of course, it’s crucial to ensure that your site is search engine friendly and that’s where SEO (Search Engine Optimisation) can be critical. There are many sites out there that’ll be able to provide you with SEO-related advice and tips which will help you further improve your site and more crucially help you to slowly get your site climbing its way up those all-important search results.
For new sites looking to gain a little more attention, there are many useful ways that online marketing can be particularly beneficial.
Affiliate marketing is a popular way in which certain online businesses offer financial rewards for driving traffic, providing added online exposure and even bringing in new paying customers.
This industry has gone from strength to strength with most household names and business niches using Affiliate Marketing to generate more revenue. Two areas that have especially benefitted have been the travel booking and online gambling/casino sites such as Play Cosmo. Sites such as these have been able to revive the struggling casino industry by allowing them to reach users that were not available prior to the internet.
Whilst this is good news for those who have a well-established site that’s already receiving plenty of traffic it’s a different story for those just starting out. That said however many new sites offer affiliate-based arrangements in order to help drive both traffic and revenue, provided that they have the up-front financial backing needed to do so in order to reward their new affiliates and representatives.