What Should You Know About Google AMP for Ecommerce?

Are you facing early bounce rates for your eCommerce store?

Do you know the reason behind this?

The answer is: long page loading time on mobile devices.

Slow loading websites irritate users and thereby make them to abandon that particular website. According to a survey, 53% of mobile site visits are discarded because pages take more than 3 seconds to load.

As the majority of the population prefer shopping from their Smartphones, it is very essential for you to optimize the page loading speed of your online store on mobile devices. With fast page load, your customers are able to find the products they desire easily and quickly.

Google AMP project is one of the best approaches that you can go for to improve your website speed on mobile. If you are unaware of the Google AMP for Ecommerce, then no need to worry, since here you will come to know each and every aspect of Google AMP for eCommerce and its importance for your online store.

So let’s begin our discussion with,

What is Google AMP for Ecommerce?

Accelerated Mobile Pages is an open source project backed by Google. It is mainly focused on diminishing initial page load times on mobile. Ecommerce AMP enables you to deliver a swift mobile shopping experience to the customers and keep them engaged with your store. It enables you to build smooth, compelling and fast web pages for mobile shoppers. Initially, it was used by publishers, and due to its success, it is now being implemented by leading eCommerce brands like eBay, Mobify, and AliExpress.

How Does Google AMP Work for Your Ecommerce Store?

There are three main components of Google AMP:

  • AMP JS
  • Google AMP Cache

AMP HTML is a basic HTML having extended AMP properties. Google AMP JS facilitates quick rendering of a webpage. And the last i.e Google AMP Cache is a proxy-based content delivery network that enables to deliver all the Google AMP documents at a good pace. It obtains all the AMP HTML caches, codes and loads web pages swiftly when they are opened for the next time.

There are several factors like Lean CSS and inline style sheets together with the limits of no JavaScript and constrained markup that makes AMP pages so swift. AMP pages when combined with an AMP cache and pre-rendering in an AMP viewer, results in faster mobile sites.

Whether you hire certified Magento developer or any of the top Magento eCommerce development companies to build your eCommerce store, you need to ask them to build AMP pages. AMP for eCommerce can be effectively implemented for the three sorts of pages of your online store i.e.:

  • Homepage
  • Product Category Pages
  • Product Pages

Building Product Category Pages with Google AMP

Of course, product category pages are highly important in any eCommerce store. Whenever a user searches for any product on Google, AMP enabled pages have more chances of ranking since they are comparatively fast.

A product category page includes a combination of text content and high-quality images. Also, in product pages, there are options like filtering and sorting that make things easier for customers. Since the Google AMP makes use of cache to load pages, the question may arise that will it be able to deliver updated and dynamic content?

Google AMP work on “Stale-while-revalidate” method that recollects the updated page from the server if there are any changes in the page and loads the updated or new page for users.

Building Product Pages with AMP

Google AMP well suits for any eCommerce product page as it prioritizes the loading elements in a web page. AMP effectively identifies the important elements of product pages i.e product images and product descriptions and delivers those elements first. After this, all the third party JS like ads or banners are loaded.

It’s quite easy to implement AMP in product pages. You can use different AMP components like amp-bind, amp-carousel, amp-access, amp-selector, etc. Google AMP helps you in various aspects of product page like Product Configuration, Product Gallery, Tabs, Add to Cart, Comments and Reviews, Ratings, etc.

Benefits of AMP for Ecommerce Store

Improved User Experience

AMP increases the page loading speed and thereby keeps customers engaged with your online store when they move through purchase and browse flows. An AMP enabled eCommerce site gives a quite mobile-friendly and a consistently fast shopping experience to your customers.

Increased Sales

Due to the faster loading pages, many retailers see higher customer engagement and higher conversions. Users prefer to return to an e-commerce store that is faster and thus tends to shop from the same store. Whether you’re a larger marketplace or a smaller store, Google AMP helps you to improve the sale.

Reduced Bounce Rate

As we have mentioned earlier, slow page loading is one of the main reasons why visitors leave the site. AMP for eCommerce improves page load speed and thereby reduces the bounce rate and also augments the average time a visitor spends on a website.

Improved Search Engine Visibility

Quick page loading improves the page visibility in the organic search results of Google. This means your store will come out in top search whenever customers perform a mobile search for buying a product.


The benefits and importance of using AMP for eCommerce stores are quite enormous and remarkable. However, if you want to successfully grab all these benefits for your online store then you must ensure to hire certified Magento developers who is quite experienced and skilled in building AMP pages for ecommerce website. We are one of the top Magento eCommerce development companies having great knowledge of Google AMP for eCommerce. Get in touch with us and state your requirements, we will help you out with the best Google AMP Solutions.

Published by Mahil Jasani

Meet the COO of Excellent WebWorld and the web tech lover. Mahil has all the knowledge of Drupal development, website design and Magento e-Commerce Development. His blogs are helping lots of start-ups to understand how to improve the website performance and how to enhance the web designs.

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