• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Design / User Experience / 7 Principles Of Choosing A Background For Your Website
Corporate creative design agency landing page

7 Principles Of Choosing A Background For Your Website

User Experience November 25, 2019 by Nishitha

InvisionApp studies show that first impressions of website visitors are 94% design-related. Beautiful background plays an important role: this is the first thing that catches the eye of the user, even if the background is not a full-screen image, but just a picture.

Using the background, the designer completes the concept, sets the tone for the main elements. In this article, we will share with you 7 basic principles of choosing a website background.

1. Keep in touch with your target audience

The first important step is to identify the purpose and tasks that your background should perform. So, if your website is dedicated to the promotion of a brand, then it is a good idea to use the image of your product or service. This will help create a positive first impression and associate it with your offer.

For example, if you own a travel-related blog, use a background image with some picturesque landscape that was made during one of your trips. Help the visitor to imagine this place and feel like a part of the event. Make the website look more elegant and dynamiс, using a photograph in motion or a photo with a beautiful perspective as a background.

2. Use only high-quality images

Your website background picture should have a convenient (landscape) orientation and a perfect resolution. The minimum recommended resolution is 1024 by 768 pixels, but anyway, it should be at least 2000 pixels. Using a picture with a low resolution will make your website background look like it came from the early 90s.

Also, remember that it is better to download a picture with a higher resolution – and then cut it off than trying to stretch a low-quality image. Use special online services or image editors (Illustrator, Photoshop, Paint, IrfanView) for cropping and compressing the images.

Crop a plain background and focus on the main details of the image. With high-quality photo processing, the background image will favorably influence the visitor, forming the desired impression.

Also, make sure that the picture displays correctly in different browsers.

3. Full-screen background image

Look at some examples of popular websites, and you will notice that the full-screen backgrounds are in a big trend.

A beautiful full-screen background will draw the visitor’s attention to the website: this is especially important if the first screen of your website is image-based, and there is a little amount of useful information on it.

Sales optimization data analysis.
Sales optimization data analysis website design.

4. Using a video as a website background

In addition to simple static images, you can use video as a background. However, it is extremely important to keep the balance between the motley beauty of the background and the opportunity for the visitor to comfortably interact with your website.

If you want to demonstrate your work, then you should try adding subtle translucent movements to your website background. Such options will certainly create a favorable impression on the design of a website and, at the same time, it won’t distract users from the main points.

5. Remember about the contrast

Contrast also applies to user perceptions of content. It is important that the website elements contrast with the background and do not merge with the elements and content. In this case, the page itself may look beautiful, but the text won’t be readable and the user will leave the website without finding the things he needs.

Note that if you use a translucent watercolor background, you should focus the visitor’s attention on the content with the help of typography, pictures, and colors.

6. Keep the balance between creativity and usability

Choosing from a great variety of backgrounds for the site, it is quite important to decide when you really need to use some creative solutions as beautiful animations, spectacular video backgrounds or bright colors and patterns (as, for example, when using geometric background) – and when you should be fully concerned on usability.

Sometimes such techniques negatively influence the perception and the visitor gets distracted from the main points. For example, they may be unable to quickly navigate the site or perform a targeted action. Therefore, you need to monitor the level of usability on the site and keep in mind the navigation elements, quality of content, call to action elements and so on.

7. Adaptation for mobile devices

It is also important to make your layout look perfect on mobile screens. If you use a large image or a video as the website background, you need to adjust the photo to devices of other resolutions accordingly.

Featured image source: Freepik

Related Topics

  • Moqups Review: Wireframing and prototyping made easy
  • How Long Does it Take to Get Certified in Image Design Course?
  • 8 Signs That It’s Time To Revamp Your Website
Previous Post: « How to Save Big on Auto Insurance Costs
Next Post: How Digital Marketing Assists Aspiring Businesses? »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Search

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest