Believe it or not, social media is becoming a game-changer for brands. Modern brands can’t afford to neglect social media marketing at any cost.
Think I’m exaggerating?
Then, check out this stat: Buffer surveyed 1700 marketers from different industries. 90% of them said social media marketing is “very important” or “somewhat important” to their more extensive marketing plans.
Clearly, brands and marketers understand the importance of social media marketing.
At the same time, the competition on social media is fierce. It’s challenging to grab the attention of click-happy social media users with average content. That’s why you need a robust game plan to anchor your social media content.
You get me?
Now that we agree that nothing but the highest-quality content is needed to grab eyeballs on social media, we come to the next question. How do we create this stellar content?
To find that answer, you will need to go through this post carefully. It covers tools and tips to create engaging content for your social media campaigns.
Let’s get started.
Table of Contents
3 Ways to Turbo-Charge Your Social Media Content
There are many social media platforms out there, each with a different dynamic. What gets shared widely on Facebook may not find many takers on Snapchat.
After taking a closer look, I’ve found that successful content on all platforms possesses some common qualities. Based on those, I’ve come up with some tips on content creation for social media campaigns. Could you take a look at them?
1. Keep Your Content Interactive
The popularity of The New York Times is unrivaled. But did you know that their most-popular post is a dialect quiz? Yes, you heard me right – not a news article, but a quiz?
Why, you ask?
Because it compiled a custom dialect profile for the people who took the quiz, and who doesn’t love that kind of personalized attention?
The interactive quiz engaged website visitors with its easy-breezy format. Happy at being evaluated by a reputable publisher, people were more than happy to share the love with their families and friends. The quiz received tons of reshares on social media platforms.
Pepper your social media campaigns with interactive content like surveys. Quizzes, surveys, Q&As, and polls.
Such content fosters two-way communication and produces insights about audiences. On saturated social media platforms, interactive content (especially the no-brainer type) stops people mid-scroll and prompts them to engage.
To make your content more enticing, you can incentivize people with rewards and deals. If your posts evoke the right kind of emotional response, they become share-worthy.
Need a real example?
Take a cue from the popular food chain, Red Lobster. They nail this strategy with their Facebook quizzes. They come up with intriguing names for their quizzes. For instance, there, “What Type of Red Lobster Endless Shrimp Are You?” quiz.
Not only is the title interesting, but the responses it provides are equally intriguing.
When I took the quiz, I got the answer “garlic shrimp scampi.” There was an accompanying note about how I resembled the brand’s most famous dish. Needless to say, I promptly shared the cool quiz results on my social media accounts, driving hordes of my followers to Red Lobster’s website.
Plus, after taking the quiz, I felt an indelible connection with the brand. I can go so far as to say that the simple quiz humanized the brand for me.
That’s the kind of impact interactive content has on your target audience.
Want a pro tip?
To boost your content’s visibility on overcrowded social media platforms, include relevant hashtags. You can use hashtag search tools like Flick to find the right hashtags for your brand, campaigns, and audience. This way, you can put your content in front of the right people and earn even more shares.
For inspiration, please take a look at how ASOS uses relevant hashtags in their spring collection posts.
2. Go Heavy on Visuals
Social media users have short attention spans. Brands literally have milliseconds to make an impression and grab attention. That’s where visual-heavy content can play a critical role.
Well-designed visuals are more interesting and readable than lengthy text posts. Moreover, they stand out in cluttered feeds and garner more engagement.
That’s why you need to publish visual content that may be curated or original.
Yes, you read that right. Sharing curated content is acceptable on social media, as long as you give credit to the original creators.
Content curation is smart to keep up the engagement without investing too much effort and time in content creation. You can curate successful visuals, rebrand them, accredit the creators, and post them on your pages.
What’s the best part?
There are free tools for social media management that can find relevant content for your campaigns. All you have to do is sign up for them, do a basic keyword search, and pick the best content from their search results.
Auto giant, Volkswagen, has perfected this tactic. As you might know, their visual content is amongst the best in the business. But did you know that most of their content is generated by customers or independent photographers? I bet not.
The brand never forgets to shout out to the original creators, which adds to their credibility in a big way.
Even if you want to create your own visuals, the possibilities are endless. You can craft custom images, GIFs, videos, and infographics.
You can even repurpose your best-performing text posts into visuals. For instance, you can use the key takeaways from your whitepapers to create concise infographics. This way, you can cater to audiences with diverse content consumption habits.
3. Educate Your Audience
Social media is not only a source of recreation. For many people, it is a reliable source of news. So, if brands create high-quality content on trending topics, tons of shares and comments are almost guaranteed.
While it’s tough to create new content every day, avoid regurgitating old content.
Social media users love to be on top of things. Old, stale content will bite the dust on social media platforms. And, once people dismiss you and your content, it will be a challenging task to get into their good graces again.
Even if you’re writing on an old topic, lend a fresh perspective to it. Support your content with authoritative data and include proprietary information.
Need an example?
Owing to the pandemic, remote work is a hot topic these days. Jumping on the trend, you can write guides and ebooks to help technically-challenged companies embrace the remote work culture.
To get more eyeballs on your content, you can publish it on reputable blogging websites in your niche. This way, you can improve your brand awareness and establish your clout in the industry.
InvoiceBerry took the same approach and published their remote-work ebook on LinkedIn, a platform for entrepreneurs and professionals.
However, not everybody has the requisite skills and resources to create in-depth content. If that’s the case, you can always hire professional writers who are also subject matter experts.
But before that, it’s important to evaluate the resources you plan to hire. Since your brand’s reputation rests on their shoulders, take the time to vet them rigorously.
You can read reviews about writers on platforms like BestWritersOnline. If you’re not satisfied with the writers on your shortlist, you can get alternatives from the platform’s verified database. Not only that, but you can also check out their credentials and writing samples from within the platform itself.
Always remember, poorly-written content can be counter-productive to all of your efforts. It can cause irrecoverable damage to your brand’s image and repel your target audiences.
Social media marketing can get really competitive. You need to constantly look for ways to up your game and beat the competition. The tactics I’ve mentioned in this post can come in handy and help you create stellar content that delivers results quickly.
For the best results, have the right mix of all of the content types I’ve recommended – educational, visual, and interactive. That way, you will have a ready stock of content to post on all of your target platforms.
Do you need more social media marketing tips? Leave your requests in the comments below. I’ll be back with the answers soon.