Social media platforms like Facebook, Twitter, and Instagram are critical for the success of your digital marketing strategy. This is because many web users frequently visit these platforms.
The first principle of marketing is that you go and advertise where the people are. Once they are interested in your business, it has a better chance of going viral, which brings more potential customers to your website.
Research shows that active users spend 1 to 4 hours on social media platforms every day. If you can build a good following on social media and put out good content regularly, you can generate a lot of traffic for your website.
In this blog, we share some tips that can be useful for blog writers, marketers, and even businesses that are looking to promote their services on Twitter.
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Tie Your Content to Current Conversations and Bigger Events
Twitter is one of the most active social platforms for sharing ideas and current events. By carefully linking your blogs, services, and content to current events and ongoing conversations, you can promote your business and reach out to thousands of users.
For example, we recently celebrated Independence Day on the 4th of July in the US. Suppose you are a US-based retailer, farmer, or product manufacturer. You can talk about how all your products are manufactured and produced at home to start a new #home_grown trend.
Or if you are a blog writer who mostly writes about video games or movies, you can cover some of the best games and movies created on the subject of US independence.
Keep Your Tweets Conversational
Tweeting style is quite different from essays, web copy, or blogs. It is more informal, conversational, and light-hearted. A tweet itself is quite short, with a 280 character limit. You are not trying to explain complex subjects, but put out your opinion on a subject in as few words as possible.
You should keep advertising to a minimum. A couple of hashtags and one link is enough for a single tweet. Cramming more than that can come off as being overly promotional.
If you are a blog writer and want to promote a new post on twitter, look for ways to get creative. Try keeping your tweets short and interesting to generate interest in your blog article. Keep in mind that you don’t need to include the title of your blog post in the tweet.
When you’re tweeting, pretend that you’re telling a friend about your blog post. Imagine your readers as people who don’t know much about your writing and need some background to understand why they should click the link and read your blog.
#Hashtags and @Mentions
#Hashtags are great for increasing the visibility of your tweet. They link your tweet to a particular subject and allow you to reach out to more users who are interested in the topic being discussed.
You can create any hashtag about the topics you generally write about in your blogs. This helps attract Twitter users who are searching for the topics that you’ve written about in your blog. If a hashtag that you created and generally use rises up in the trends, it can help you reach out to millions of users on twitter.
@Mentions are used to include twitter usernames in your tweets and immediately notify the user about your social mention. You can mention people who’ve made good comments on your blog posts, as well. It is a great way to thank your regular blog readers for their support.
If you are a new blog writer, you can also mention authors of other blogs that you read and liked. It’s a nice gesture, and will probably result in a retweet to their followers, which helps promote you.
Write Great Content and Ask for Retweets
In order to be successful on twitter, you must write good quality blogs and articles that people love to read. The blogs must provide value to the reader, either by sharing information, teaching them something useful, or entertaining them with good humour.
If you are running a business and don’t have the time to write your own blogs, you can use professional blog writing services to produce great content for you. Blogs written by experienced writers and bloggers are more likely to get shared on social media platforms. If you expect to get your material shared, you must provide content that is worthy of it. It is as simple as that.
Do note that good content alone is not enough. To get regular traffic to come to your blog, you must include the blog link on your tweet and proactively ask for a retweet from your followers. You may have to link to your blog post in multiple tweets during the day. When done right and consistently, you can build regular traffic of 5,000 to 10,000 people for your blogging website.
Use Appealing Images in Your Tweets
To improve interaction with your tweets, you need to make them very appealing and attention-grabbing for readers. You can use more than words to get this job done.
Experienced Twitter users attach very nice images in their blog post tweets which help their tweets stand out from the rest in newsfeeds. You can do the same in your tweets. Just make sure that the images relate to your blog post. Search for images that will really intrigue your followers, and make them curious enough to click through to your blog post.
Tweet at the Right Times
Twitter usage fluctuates during the day. Statistics from the platform show that user activity is greater during the day from 9 am to 6 pm. Activity tends to peak at around 1 pm.
To maximize your reach, you should post your tweets during the peak usage hours. One good strategy is to tweet at 10 am, followed by another tweet at 1 pm and then the third tweet at 4 or 5 pm. If your followers are in different time zones, you may need to adjust accordingly.
Summary
Twitter is a great platform for promoting your blogs, articles, and other content. Millions of users are active in these media and look particularly for news and information on current events.
In this blog, we shared some useful tips for creating an effective marketing strategy for Twitter.
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