Social media marketing can help you reach large audiences at a low cost. Itâ€™s an important part of the overall marketing strategy of most businesses.
You should definitely invest in social media marketing. You are probably investing in it already.
But the question is:
Do your social media marketing efforts give you a good ROI?
If not, then you are in the right place.
Here are some actionable tactics you can use to boost the ROI of your social media marketing efforts:
Use User-Generated Content
Did you know that consumer-generated content highly influences the purchase decisions of 79% of consumers?
Consumers want social proof. They want to see that another consumer benefited from using your products or services and had a wonderful experience.
So, how can you display social proof?
Share reviews and testimonials on your website and social media pages.
Another option is to create a branded hashtag and then request your customers to share images and videos of them using your products. You can then share this content on your social media pages.
To increase engagement, mention the owner of the image and video while repurposing their content. It encourages them to be part of your brandâ€™s conversations.
Videos can help you drive more traffic, increase the average time spent on a page, generate leads, and increase sales.
Thatâ€™s why you need to make video content a part of your strategy.
And the best part?
You donâ€™t need to have any technical expertise and spend on costly equipment for producing videos. You can simply use your phone to create impactful videos and leverage features like Facebook Live, Instagram Stories, and IGTV to promote them.
To increase traffic, include a promotional offer at the end of the video.
Use Social Media Marketing and Management Tools
Social media tools can help you improve the efficacy of your campaigns and increase your campaign ROI. They can help you get the most out of your social media efforts by automating most of the processes. Doing this allows you to concentrate on building relationships with your audience.
The right social media tools can help you:
- Schedule your content across platforms.
- Get detailed reports and analytics about the effectiveness of your social efforts.
- Engage your audience better.
- Monitor and listen to conversations about your brand online.
- Automate processes.
Wondering where to find the right platforms?
You can check out my blog post that features some awesome social media tools on ShaneBarker.com.
Want to know more hacks to help you boost the ROI of your social media marketing campaigns?
The detailed infographic below offers some tips and tools that can help you.