Do you pay attention to your Instagram hashtags well? Are you familiar with the most popular hashtags in your industry?
In this post, we will explain how hashtags on Instagram are important in getting more eyes and which hashtags are trendy in each niche.
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Why hashtags are important on Instagram?
Instagram was initially released in 2010 and is now one of the most sought-after social media platforms. With more than 1 billion users across the globe, it can provide brands and individuals with the chance to get discovered.
Experts have suggested numerous techniques and tips for getting maximum exposure. The purpose of these suggestions is to reach more audiences, followers, engagement rates, and finally, sales.
Use suitable hashtags is one of the most efficient means of reaching niche relevant audiences. Hashtags were first introduced and appeared on Twitter and are now viral among all 3 billion active social media users.
Actually, a hashtag is a specific address for all posts that are tagged by that hashtag. In other words, if you add a hashtag to videos/pictures, the post will be shown in search results of the corresponding hashtag.
For example, when you use #COVID-19, #coronavirus, and #disinfectant below a post, your post will be visible for all users who search for a disinfectant to get rid of the coronavirus.
So, if you want your posts to get more visits, you need to take advantage of the current circumstance (COVID-19 is trending) and increase your visibility.
This ability has made hashtags the best way to put your content in the public eye, especially niche audiences. You can’t find any cost-effective and user-friend means of getting your posts discovered.
Trending hashtags in each industry are usually created by top influencers and niche leaders. Then other influencers with fewer followers and also other social users will use them below their posts.
This is the normal process by which a hashtag becomes a trend. Every other person who wants to be seen should use these trending hashtags.
Even influencers who don’t use niche hashtags well will face a drop in followers, and many of them decide to buy Instagram accounts with many followers.
Tips for creating and using hashtags on Instagram
Although anyone can create hashtags, they can’t easily lead to a successful audience reach. In other words, not all hashtags can get viral and redirect social users to your posts or stories.
This is exactly why many brands try to build hashtag strategies. Many of them even use hashtag creators to make the most out of this opportunity.
Here are a few things about hashtags to know when creating and using them on Instagram:
- Hashtag pages on Instagram won’t show tags on private pages.
- You can’t use special characters such as currency signs and also spaces in hashtags. But numbers and underline are allowed.
- You can add 30 hashtags on a single post on Instagram but only 10 hashtags are allowed on a story.
- The optimum number of hashtags can’t be exactly determined but if you’re just starting, it’s better to use the maximum number allowed.
- You’d better look at hashtags influencers use in your niche.
- Both branded and niche hashtags must be used.
- Hashtags should not be too promotional.
30 Top Instagram general hashtags
Although niche-related hashtags are of great importance, you need to know the most popular hashtags, which are generally viral on Instagram.
All users in all niches use these hashtags, and you can also take advantage of them to be found by Instagram users.
Using these hashtags can help you relate your niche to a global trend and get the chance to be visible in the search results.
Here are 20 top Instagram general hashtags:
| #love | #beautiful | #happy | #style | #life |
| #instagood | #like4like | #photography | #follow | #cute |
| #photooftheday | #picoftheday | #instadaily | #fitness | |
| #fashion | #art | #followme | #travel | #nature |
| #beauty | #girl | #fun | #photo | #amazing |
| #likeforlike | #instalike | #selfie | #smile | #me |
In fact, you need to create a set of hashtags, including branded hashtags, niche relevant hashtags, and generally popular hashtags related to your industry.
Using this set on all your posts will bring you maximum exposure and probably higher engagement rates.
30 Top Instagram hashtags by industry
As we said, Instagram hashtags vary by industry, and you need to find top hashtags that are popular in your industry.
So, it’s good to look at top hashtags in each niche to know what users are tagging below their posts.
30 top Instagram hashtags related to health & fitness
Health & fitness is one of the most sought-after niches on Instagram. This is actually one of those niches that are being followed by different kinds of people. So, you can see millions of posts related to health & fitness on Instagram.
Here is a list of 30 top Instagram hashtags related to this industry:
| #fitness | #instafit | #fitspiration | #fitchick | #fitnessaddict |
| #fit | #stayfit | #instafitness | #fitnessgoals | #fitstagram |
| #fitfam | #getfit | #athlete | #igfitness | #fitnessinspiration |
| #gettingfit | #fitlife | #fitfood | #fitnessfreak | #instagramfitness |
| #fitspo | #fitmom | #fitnesslife | #fitnessfood | #fitnessmotivation |
| #crossfit | #fitmoms | #fitnesslifestyle | #igfit | #fitnessjourney |
30 top Instagram hashtags related to travel
Traveling is another popular niche for social users. There are numerous fascinating destinations across the world to travel to. Many people search for it to know new places to go in their days off.
Instagram is one of the best means by which you can find new places and get information about them. This has encouraged a lot of influencers to try to get more followers and earn money from it.
For example, @muradosmann is a leading travel account on Instagram with more than 4 million followers.
Here are 30 top travel hashtags on Instagram:
| #travel | #adventure | #traveler | #igtravel | #travelblog |
| #trip | #travelphotography | #artofvisuals | #travelingram | #exploretocreate |
| #vacation | #traveling | #tourism | #neverstopexploring | #instapassport |
| #travelgram | #travelling | #traveller | #passionpassport | #instatraveling |
| #wanderlust | #travelblogger | #tourist | #traveltheworld | #livefolk |
| #instatravel | #beautifuldestinations | #landscapephotography | #mytravelgram | #travels |
30 top Instagram hashtags related to business
Businesses comprise a significant portion of social accounts, and business profiles on Instagram are now really sought after.
In fact, social networks are not solely for socializing but for business. So, business-related hashtags are viral all over social services, especially on Instagram.
Try to use these 30 top business hashtags on Instagram to grow your business.
| #business | #financialfreedom | #businesslife | #businessminded | #startupbusiness |
| #businessowner | #network | #businessowners | #businessquotes | #smallbusinesslove |
| #networking | #company | #businesstips | #libertadfinanciera | #growyourbusiness |
| #ceo | #onlinebusiness | #businessopportunity | #investments | #musicbusiness |
| #invest | #investing | #investors | #businesspassion | #networker |
| #networkmarketing | #businesscoach | #savvybusinessowner | #businessmen | #businessgrowth |
30 top Instagram hashtags related to fashion & lifestyle
Fashion is certainly a popular field on all social media platforms, and Instagram is no exception. Almost every young man and woman on Instagram is following fashion-related content.
This has made it an unrivaled niche and a great opportunity to earn money for models and fashion designers.
Countless influencers, models, and fashion leaders are broadcasting their ideas on Instagram. For example, Jelena Noura Hadid has more than 50 million followers, and based on a list of models by Forbes; she is making more than $9.5 million each year.
Such an unbelievable amount of money can’t be easily made in other niches. So, gaining fame in this niche is highly competitive.
Using suitable hashtags is an important factor in increasing your visits and getting ahead of this competition.
If you want to get followers in this niche, you’d better use the following 30 top fashion-related hashtags.
| #fashion | #outfit | #styles | #clothing | #fashionweek |
| #style | #shoes | #lookbook | #fashiongram | #shirt |
| #instafashion | #fashionista | #fashionstyle | #fashionblog | #fashionpost |
| #look | #outfitoftheday | #lookoftheday | #fashiondiaries | #fashionphotography |
| #dress | #instastyle | #styleblogger | #lookdodia | #dresses |
| #fashionblogger | #clothes | #fashionable | #fashionaddict | #fashiondesigner |
30 top Instagram hashtags related to animals & pets
Pets are now so popular among people, especially elderlies in advanced countries. Also, many people are interested in the world of animals and are willing to know more about them on social media.
Animal niche is, therefore, popular on Instagram and there is a chance to get higher exposure by using the following animal-related hashtags.
| #dog | #dogstagram | #puppylove | #petsofinstagram | #dogsofinsta |
| #dogsofinstagram | #animals | #dogoftheday | #instapet | #doggy |
| #puppy | #animal | #ilovemydog | #doglovers | #instapuppy |
| #dogs | #pets | #puppies | #doglife | #lovedogs |
| #pet | #petstagram | #puppiesofinstagram | #petsagram | #dogs_of_instagram |
| #instadog | #doglover | #adoptdontshop | #pup | #ilovemycat |
30 top Instagram hashtags related to relationships & love
Love and relationship is where the basic meaning of social media can be watched. Social media is full of users who seek for love, relationship, date, and affairs.
Public displaying of love and affection is now viral. You can roughly find anyone on social media who don’t watch pictures or videos related to these matters.
Valentine days, woman days, weddings, parties, or any other events related to love and relationships can be the subject of millions of posts and stories.
Certainly, there are popular hashtags that are being used by Instagram lovers. Here are 30 top hashtags related to love and relationships.
| #adorable | #bestoftheday | #boyfriends | #couples | #dogs |
| #amazing | #bf | #cool | #cozy | #dogsofinstagram |
| #amor | #bff | #couple | #cute | #family |
| #amour | #blackwhitelove | #coupleblog | #cuteboy | #feelings |
| #ask | #boy | #couplegoals | #cutelove | #flowers |
| #beautiful | #boyfriend | #coupleportrait | #dog | #forever |
30 top Instagram hashtags related to sports
Sport is another general niche which is loved by millions of social users. No matter how old you are or what region you are living in; sport is required for everyone everywhere.
Although different sports might be loved differently, sport is a popular niche on Instagram generally.
Influencers in this niche are also trendy among Instagram users and have millions of followers. More importantly, a lot of sports stars are really active on Instagram. Here are several top sports stars on Instagram:
- Cristiano Ronaldo with more than 150 million followers
- Neymar with more than 110 million followers
- Lionel Messi with more than 110 million followers
- LeBron James with more than 45 million followers
- Ronaldinho with more than 40 million followers
Of course, if you want to draw audiences’ attention to such a popular niche, you need to use the most searched hashtags.
Here are 30 top Instagram hashtags related to sports:
| #sport | #crossfit | #sports | #nopainnogain | #crossfitlove |
| #fitness | #picture | #muscle | #bodybuilding | #crossfitgirls |
| #workout | #instagood | #fitnessaddict | #photoshoot | #crossfitter |
| #photography | #gym | #like4like | #diet | #sportphotography |
| #motivation | #run | #photo | #body | #pictureoftheday |
| #fit | #photooftheday | #pictures | #training | #pullup |
30 top Instagram hashtags related to food
Food is a necessity for everyone, and nobody can ignore delicious dishes. Instagram has become a perfect place for food lovers and also restaurant/fast-food owners.
There are opportunities for almost all tastes and appetites, from fatty to vegetables. It’s one of the most sought-after niches on Instagram.
Millions of hours of clips related to food and recipes are being watched by users. Food influencers and tasters are also trendy on Instagram.
Here are 30 top hashtags that they use to promote their posts:
| #food | #dinner | #eat | #foodpic | #foodies |
| #foodporn | #yum | #foodphotography | #hungry | #cheese |
| #instafood | #lunch | #foodblogger | #restaurant | #delish |
| #yummy | #foodstagram | #foodlover | #chicken | #foods |
| #foodie | #foodgasm | #foodpics | #chef | #salad |
| #delicious | #tasty | #cooking | #eating | #pasta |
30 top Instagram hashtags related to technology & engineering
Engineering & Technology is also another attractive niche on Instagram, which is growing day by day.
Many manufacturers are constantly broadcasting their messages by showing off brand new technologies and modern production methods.
Cars, motorcycles, electronic devices, buildings, and many other things are popular among Instagram users.
Numerous students search for clips representing industrial manufacturing and production processes.
This is a great chance for factories to increase brand awareness and get higher rates of engagement.
Of course, there are countless hashtags by which you can help users discover your posts. Here are 30 top hashtags related to engineering and technologies.
| #tech | #engineeringmemes | #robotics | #industry | #design |
| #manufacturing | #civil | #education | #engineering | #science |
| #mechanicalengineering | #stem | #automation | #engineer | #engineers |
| #memes | #building | #bhfyp | #technology | #civilengineering |
| #engineeringlife | #art | #love | #construction | #innovation |
| #electronics | #electrical | #electricalengineering | #architecture | #engineeringlife |
Final word
Using hashtags is key to be discovered on all social media platforms, especially on Instagram. Being creative and up to date is important in creating and using hashtags. Knowing trending hashtags in each industry is necessary for every marketer. So, if you want to get maximum exposure on Instagram and be followed by more users, try to keep your list of hashtags up to date.
Image source: Freepik Premium
