Software as a Service, aka SaaS is the software products that are provided to their users in a subscription-based model. In these times where software has permeated almost every aspect of business, we can also find many SaaS products that help businesses.
Compared to the traditional way of licensing the product, SaaS is very different and offers many benefits. In this article, we explain essential things about SaaS products and give a list of the most important SaaS products that we use to grow your Web Hosting company. So first, let us start with understanding SaaS products.
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Understanding SaaS Products:
Traditionally, Software products were delivered to the customer in a standalone way and it was licensed per product. In this system, once you pay for the software, you get the product for a certain amount of time (In general for life).
Here, you would obtain the actual copy of the software and use your resources to run the software and when it is updated, again you get the update on your systems.
But in SaaS, all of the products are subscription-based in which you pay for the software to use either monthly or yearly. For almost all of the products that are offered as services, the company themselves hosts the application and lets you access it via the web.
So, you only pay for the “software” and the resources and management aspects are of the company. By this, you need not have dedicated infrastructure and management for the software you use!
SaaS Products we use to grow your company:
Providing great customer support is vital for the survival and growth of any organization. Intercom is a suite of tools that support various aspects of customer support which seamlessly integrates with all of the platforms.
Overall, Intercom is rightly branded as the Conversational relationship platform! Not only the capabilities of interacting with customers and managing this interaction, but Intercom also obtains and presents you with a lot of data to analyze and make data-driven decisions.
Stripe is a suite of payment products that help in many aspects in acquiring and managing payments, especially for online businesses.
Its products suite consists of overarchingly three products: for payments, financial services, and business operations. The payments category enables general online payments, in-person payments, and more.
While financial services include issuing, which enables card creation. Business operations products include Radar (for fraud & risk management), Sigma (for custom reports), Atlas (for startup incorporation) and Climate( for Carbon removal).
Tracking information quantitatively is very important in controlling your activities and making informed decisions. Baremetrics offers deeper analytics and insights for all the major payment processing systems including the Stripe we mentioned earlier.
You can view all the important information regarding your revenue like the monthly recurring revenue, average revenue per user, upgrades, lifetime customer values, user churns, refunds, your net income, revenue growth rate, and lots more.
Having an automated way for obtaining all the metrics in a single place decreases much burden of your organization for obtaining and organizing all the information manually.
Slack is a messaging tool that promotes greater collaboration between teams and it is particularly helpful for teams that are working remotely. In Slack, people can communicate with each other no matter what platform they are on!
We can have conversations with people individually and have channels for group communication and also collaborate with projects with other companies!
Having a commonplace to share everything from news to problems and occasionally funny things would bring much of your team together and lessen the communication gap between them.
Trello is a wonderful and very popular application for organizing work in teams. It generally follows kanban structures and contains various other capabilities that help you in efficiently managing projects.
In it, you can create boards, lists, and cards for organizing projects and collaborating with people. We can create tasks and keep an eye on who is working on what task. We can also set various attributes for tasks like deadlines. Sharing the Trello boards with other people is a breeze with just a single click.
6. Google Workspace
Google Workspace, formerly called the Google Suite is a collection of Google cloud tools that make a lot of things easy while doing business. It includes solutions for email hosting, cloud data storage, creating and managing schedules, creating, editing, and using documents, spreadsheets, and much more.
Google Docs and Spreadsheets are created with collaboration in mind which makes it never easier working with your team and creating documents. People can edit and comment in realtime and have unlimited versions of the documents!
Dropbox is a cloud file storage and sharing service that lets you access various files and share them on the go. While the basic working premise is similar to that of google cloud, Dropbox is a lot useful when we are dealing with a large number of files.
The files we keep on Dropbox are easily accessible by all the members no matter on which platform they are.
Zoom is essential for your organization to enable remote working and hold video conferences between team members and also among shareholders. While there are various other alternatives available including Google Meet, Zoom is very easy to use and is reasonably good.
A great thing about Zoom is that it works really well in literally all devices we regularly use, from mobile phones to tablets to desktops.
While Trello is very helpful in many parts of the project and task management and collaboration, there might be a need for advanced task management. Airtable fulfills that role! In the Air Table, the spreadsheets we use for different purposes also have database characteristics on them.
That is, spreadsheets now have additional types of data including checkboxes, drop-down lists, and files which results in a spreadsheet-database hybrid. Various templates that are built-in with Airtable give a head start when creating various documents.
Digisigner is an electronically signing tool that helps you to use your signature electronically which is legally binding. Digisigner works very fast in signing documents and such it takes less than two minutes for signing documents online.
We can also invite others to sign their documents within just two clicks and get their signatures faster. They also put a lot of effort into securing signatures and have put in place effective authentication mechanisms.
Mailchimp used to be one of the best email marketing tools that many people used. Not, it is all in one integrated marketing platform. The platform includes various tools for Email marketing, Digital Advertising, Generating Landing pages, and more.
At a high level, Mailchimp includes the features of Audience management, Creative tools, Marketing automation along with insights and analysis of all of your marketing campaigns. With all these, Mailchimp truly tries to be an all-in-one marketing platform.
SEMrush is mainly a data and analytics tool that empowers much of all digital marketing endeavors. Its keyword research capabilities are well worth the time we spend on it which gives greater insight into its usage and popularity.
A SaaS (Software as a service) platform that provides users with opportunities to fulfill their SEO requirements. It offers features like keyword research, SEO and content marketing, strengthening links, analysis of market competition, website monetization, advertising, social media tools, and many more. You can also avail of services for PPC, content, and Social media marketing.
- Free trial available.
- Customized SEO plans
- Free training session.
- 7-day money-back guarantee.
- Limited tools in the free trial.
- Too expensive.
SEMrush is highly helpful for researching new ideas for blog posts and making data-driven decisions. It also has competitive analysis and competitive SEO analysis to show the strategies and keywords being used by your competitors. It also analysis your current marketing and rankings which we can use to significantly improve your company.
SEMrush’s capabilities of Keyword research and analysis certainly help content strategy, but BuzzSumo’s capabilities provide far greater data and trends which would help fine-tune content strategy.
Not only various trends but also it would help to find influencers in a particular field to further marketing efforts. With its unique platform insights, we can get new and quality content ideas quickly and reliably. It also includes monitoring tools that track comments so that we don’t miss out on any opportunities.
CrazyEgg is a tool that helps to understand how users interact with the website. The most important feature we think is that of the heatmap. Heatmap measures exactly where your users are clicking on the website. With this, we can have a direct understanding of how users are interacting with the page.
On Top of that, we can see scrolling behavior, where they stop and how much time, and all other minute details. This is a great tool for testing out new pages and performing Conversion Rate Optimization.
15. Google Analytics
Google Analytics is a very useful tool for getting all kinds of metrics about users of your webpage. It gives a detailed breakdown of the demographics of your visitors, their session times, and also conversion rates by source.
The data given by Google Analytics would let us know if there are any problems not only with the content of the page but also with any structural problems that can quickly resolve and provide a better user experience.
Performance is very important and forms a key part in elevating the user experience of a webpage. Cloudflare provides a global CDN (Content Delivery Network) with DDOS attack protection which speeds up and protects your website from harmful attacks.
By using a CDN to load website data including its assets, we can ensure that the websites hosted on your platform would get a lot of performance and also do not exceed the bandwidth limitations. Generally, a CDN could handle 60 to 70% of the website’s load.
Not only the paid ones, but we also use much open-source software including WordPress itself. With Github, we can contribute to the projects with features and bug fixes that are important to us and to the general public.
We also use it for handling repositories and collaboratively developing various solutions. With the Version control system of Git, we have highly powerful capabilities at our disposal for handling the development of complex projects with many people.
18. Amazon Route 53
Amazon Route 53 is a DNS web service that is highly available and scalable along with a huge number of requests. Basically, a DNS (Domain Name System) converts the user inputted format of web addresses which are in characters, to the numeric IP addresses that computers use to connect with the target system.
Amazon Route 53 is extremely reliable in this aspect and is also cost-effective. It also works with different Internet protocols including IPv4 and IPv6. Having a good DNS service can slightly increase a website’s loading time performance and Amazon Route 53 gives much more than basic services including latency-based routing, traffic flow, Geo DNS, and also DNS failover.
Good presentation and design are always important for a successful online presence. While tools like Adobe Photoshop and Illustrator give high power and customization, Canva is dependable and lets us develop designs fastly.
It has a vast collection of templates for different purposes all of which look professionally designed. There are plenty of customization options available for fine-tuning the design to the requirements at hand.
When running businesses, it is important and customary to have all of our books, payrolls and accounting properly updated and maintained. It might not be a fun part, but it helps a lot. Quickbooks is a simple and easy online accounting solution that aims to support much of the bookkeeping processes and works well with any team size.
Quickbooks has good capabilities for visualizing the data so that we can intuitively understand the financial situation of the businesses. It has many other advanced features including branched invoices, tracking time and project profitability, tracking inventory, customizing accesses by role, and others. It also supports numerous integrations.
SaaS products are highly useful for carrying out many operations of an online company. They would have flexible pricing and managed working so that we can access all of the functionalities we need through the web without worrying about anything.
The products we included in the list are some of the most important SaaS products we use for growing your Web hosting company. Apart from them, we use a lot of others as well!