A few years back, blogging was only considered as a way to share their interests or about their personal life on the internet. But now, it has become an important marketing tool for online businesses to get traffic on their website or webpage. Even, blogging uplifts the ranking of any webpage on google search.
SEO optimized blogs have given numerous advantages that it has no longer remained an option but a necessity. Keeping a blog that features informative content, insight news and more on the company’s website will benefit your business. Moreover, I have curated some points which will make you know how do blogs help in SEO.
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1. Uplift your website’s ranking
Who doesn’t want to rule in the industry in which they are working? Well, posting an SEO friendly blog on your company’s website can help you to get there in show business. Blogging is one of the most effective ways to share information about your business to their relevant audience. Well, if we count technically then it enhances the number of indexed pages on your webpages. This, in turn, increases ranking and elude traffic on the site.
2. Increases brand’s popularity
Posting blogs on the company’s website with relevant content and keywords can serve as a perfect online marketing tool. Even, the initiator can share these blogs on social media platforms like Facebook, email, twitter and more. This will be a good booster for driving traffic on your website. And, people got a chance to know about the products that the website is delivering.
SEO is all about links and internal links and blogs give the same opportunity to do that in a very easy way. While you can prepare a lucrative content and post on different sites which people prefer to read. All you need to do is to stuff proper interlinking keywords which will make readers jump from one page to another very easily. Whenever you are posting a blog on other sites or social platforms then with the interlinking technique you can divert readers to your main website. In order to examine how interlinking is done, you can gauge through blogs of coupon aggregators like Zoutons, Cashkaro, Couponzguru, etc.
4. Great chance to use keywords
As we all know keywords are the backbone of the SEO. These are the words or clauses that people type on search pages like google, yahoo, bing Blog writing is a great way to use these words in a very organic manner to allure readers focus on your website. Even you can use keywords in terms of generic questions that people may usually type. It will make Google display your blog on front.
5. Chance to get connected with users directly
Blogging is not only for linking or interlinking but it is something that can make you get connected with the relevant audience directly. You can explain the products, your way of working or how you stand out different from others. And, if the audience likes your content they can share with others as well. This, in turn, gives you a great number of viewers and this will automatically show google that your website is authentic and will raise the ranking in Google’s algorithm.
6. Continuously update your blog
Updating the content of your blog consistently will not only make your content informative but also effective for SEO. Writing new blogs is much better then keep posting fresh content on the new one. Some of the possible blog optimizing techniques can be read as – stuff links to other relevant pages, including images, link new posts with the old ones, or write new meta description.
Interlinking is easy but the toughest thing is to get those backlinks. Well, if you want Google to see your content authoritative or informative then it is very necessary to make other sites link your site with them. It is tough work. But if you fill up your blog with all the required keywords related to the topic and others find out that your blog can help their users too then they will backlink.
These are the reasons why online business traitors must use an SEO friendly blog to get the desired amount of traffic because it is a good digital marketing tool. Fresh content, proper use of a keyword, and interlinking will boost up the leads and conversions.