There is simply no denying that online retail is where it is at these days. Of course, more people are still shopping in physical retail stores, but the numbers show that it is only a matter of time before online retail takes over.
Given the COVID-19 virus, marketers have already seen a heavy rise in online sales. With the right products, you won’t have a problem selling and marketing online. This is especially true when it comes to seat cushions.
These products not only provide a variety of health benefits, but they are already widely popular throughout the world. In fact, this is just one of the many problems with trying to market them. There is tons of competition. Of course, if you can manage to make your seat cushion brand stand out, you won’t have a problem leaving the competition in the dust.
Host Your Own Cushion Focus Group
You are likely familiar with the famous saying, “If you build it, they will come.” Well, this is something that has been proven true time and time again. And, this is one tactic that you can use to boost your seat cushion brand. All you have to do is throw together some of your favorite dishes, gather your friends, family, and neighbors, and schedule a casual focus group. Since you are selling seat cushions, you already have a general topic of discussion. There are tons of things that you can focus on. You can talk about how the right seat cushions improve blood circulation. You can talk about how they help eliminate minor back pains. Heck, you really have your pick when it comes to seat cushions.
And, what makes the situation even better is since these people already know you, it’ll be easier than ever for you to ask them lots of questions. Just remember that you’ve invited the people over for a reason. You want to be sure to note all the feedback and suggestions that they provide about your product. Some of it might not be easy to hear, but that is exactly what this gathering is for.
Always Generate Valuable Content
If you’ve heard the phrase that was mentioned above then you’ve likely also heard, “Content is king!” This is true in today’s online retail filled world. Once again, since you are selling a product like a seat cushion, you already have a creative leg up. Creating valuable content for a seat cushion is going to be easier than ever. There are tons of things and topics that you can target. That being said, you should try to do something just a bit different. Generate content that is going to be a bit more on the helpful side. For instance, you can create some short videos or how-to guides of properly using seat cushions. You could even make a video of how to practice good posture with a seat cushion.
Heck, you could even create an entire blog focused on the idea of why you need the right seat cushion gel. There are tons of points that you can cover and benefits that you can point out.
Develop Your Platforms
Now that you have all your content complied together, you are left with one question. What are you going to do with it? This is where you have to consider your platforms. Considering the platform where you are going to distribute your content is just as important as choosing the content that you are doing to distribute. Think about your foundation platform. Your home base. Where are you going to be able to reach the most people? Not only the most people but the right people. People that are actually looking for your product. Once you figure this out, you’ll need to come up with a clever and insightful way to how you can get everyone to find you. Luckily, this is where social media will come in handy.
Facebook, Twitter, LinkedIn, and other major platforms are already a given, but that doesn’t mean they are the only ones that you should be taking advantage of. Especially not when you are selling seat cushions. Seat cushions provide a plethora of medical and health benefits, so you should without a doubt be making sure that you are targeting this area.
Featured image source: Freepik (Affiliate Link)