• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Business / How to become a successful freelance copywriter and make 6 figures
Tips to Secure a Remunerative Freelance Copywriting Career

How to become a successful freelance copywriter and make 6 figures

Business May 23, 2020 by Joanne Criss

If you love to play with words, you can choose to pursue the career of a copywriter seriously. You will be surprised to know that freelance copywriters make more than $1,000,000 per year.

A six-figure salary is everyone’s call. But, not all who aspire to bag a lucrative career in freelance copywriting are successful in accomplishing the end goal.

Do you know why? That’s because they often miss out on abiding by the six rewarding and constructive strategies that will help them climb the ladder of success down the road.

If you are on the same page, with fire in the belly to achieve what you deserve and give your freelance copywriting aspirations the right wings to soar higher, read this blog. This is your gateway to success. Take note of the following tips and never look back.

Happy reading!

Get the hang of persuasive writing

Copywriting and the act of persuasion go hand in hand. You got to mould your words and stances in such a way so that they can create that impact on your target audience. The idea is to convert all potential leads to regular customers. Copywriting is a part of marketing where the power of writing plays an important role.

Here are the key persuasive writing tips every freelance copywriter must follow.

  • Know your audience first
  • Be empathetic in your approach
  • Introduce consumer pain points
  • Now, gradually move on to the aspect of the solution
  • Try to wrap up the copy in no more than 10-12 words
  • Include two separate one-liners; one for the pain point and the other for solution

Come up with eye-catching headlines

As they say, “The first impression is the last impression”, the headline serves the purpose of grabbing users’ attention at the first go. Well, you need to follow a few strategies to make headlines intriguing so that they fit best for your copywriting objectives.

Here’s everything you need to know about ad-friendly headlines.

  • Include the primary keyword in the headline
  • Ask questions. For example, “Need Assignment Help?” or “Looking for the Best Garage Door Mechanics?”
  • Add a dash of healthy humor to the headlines. For example, you may poke a little fun at your rival’s as part of a healthy joke.
  • Make sure the humor isn’t vulgar, overly personal or unethical
  • Include statistics or numbers in your headlines to make them realistic
  • Use simple language instead of complex jargon. Readability plays a crucial role here.
  • Limit your PPC ad headlines to 25 characters
  • Refrain from making false promises or going over the top with your claims

Be careful with landing page copywriting

Landing page copywriting is a tad different from conventional ad copywriting. These are the ones that appear on websites’ landing pages. Mere PPC ads are not the only element to prioritize. No copywriting endeavor is ever complete without honing landing page copywriting skills.

Here are the suggestions that will help you go about the task.

  • Make sure the headline captures readers’ attention and entices them to stay on the page.
  • Longer they stay, better are the chances for your client website to secure the coveted inbound traffic.
  • Landing page ad copies must contain Call to Actions as well. For example, “Connect with Us”, “Get in Touch”, “Redeem the Offer”, “Place an Order” and the likes.
  • Remember, CTAs get you the conversion, and that is all that would matter in the long run

Look for high playing clients; no small gigs

Of course, you got to be confident in attracting high-paying clients to sign up for the project with you. There is a difference between being a great writer and a great copywriter.

Take note of the following tricks of the trade and rope in high-end clients to fuel your six-figure freelancing aspirations.

  • Pitch your copywriting ideas on the right platforms, such as Craigslist, Upwork and Problogger Job Board
  • Brainstorm and map out how to bring fresh leads, close sales, accumulate the required project details, collect advance payment and deliver work on time
  • Never sound pushy or overly demanding while interacting with the big fishes
  • Ask your client to send across the final invoice, in case you are a part of large, long-term projects

Remember, high-end clients prefer professionals. So, you got to approach them constructively. Implement each of the aforementioned strategies for favorable outcomes.

Read famous ad copies for reference

Unless you read enough, you cannot gain insights into the nitty-gritty of copywriting. If you want to make a difference and bag lucrative freelance copywriting offers, then you must follow your industry leaders.

Here are some recommendations for you. Check out the cult copywriting examples.

  • Albert Lasker’s “Drink and Orange” ad
Drink an orange - Sunkist advertisement
The California Fruit Growers Exchange hired ad man Albert Lasker in 1907 to help them sell more oranges. Source: Medium @_miguelferreira
  • Miss Carol’s Hair Colouring
  • Medium’s “Our Story” page
  • J. Peterman’s Sales Copy
  • Vintage ad copy of Lion Matches

These are the best ad copies one can refer to for insights. If you want to rise above the regular and make your presence felt as a freelance copywriter, read more of such classic ad copies.

Brand yourself on social media pages

In today’s world, where there are 3.5 billion social media users, you cannot afford to ignore this platform. As discussed in the fourth point, you should target high-end clients to secure remunerative freelance copywriting projects. Likewise, you should also brand yourself on social media to grab side projects, become an influencer may be and add up to your earnings.

Here’s how.

  • Fully update your social media accounts and attach your copywriting works and accolades with precision.
  • Share copywriting content on a regular basis, but never repeat the same content twice.
  • Update your status regularly and post that you are willing to write ad copies on behalf of companies or individuals.
  • Also, make sure that you are keeping your brand voice, tone, conventions, and logos unique and consistent.
  • Not only that, you should post content on social media pages, but you should also share them across. Ask your friends and acquaintances to spread the voice as well.

Parting Thoughts

You got to walk that extra mile, put in some genuine efforts, and make your presence counted among thousands of other copywriters. According to reports, 8 out of 10 people only read headlines and are interested in getting into the crux of the matter within the shortest span of time.

So, play your cards right, refer to the tips mentioned above, and grab your six-figure freelance copywriting project like a pro.

Thank me later!

Related Topics

  • How to Turn Your Expertise Into a Side Hustle
  • 8 Reasons Dropshippers Fail and How to Avoid Them
  • Our honest Thinkific Review: The best online course builder ever?
Previous Post: « Get 100K Instagram followers in only a few weeks with GetInsta
Next Post: 10 Workplace Harassment Prevention Training Course Providers »
Profile picture for Joanne Criss

About Joanne Criss

Content Marketing Strategist at MyAssignmentHelp
WittySparks Network Contributors

Joanne Criss is an experienced content marketing strategist working on behalf of a digital agency in Glasgow, United Kingdom. Apart from that, Joanne Criss is a freelance photographer and academic assignment writer associated with the brand MyAssignmenthelp.co.uk. During his days of vacations and week offs, you may find him composing music and trying his hands at poetry.

View all posts by Joanne Criss

Primary Sidebar

Search

Exclusive Coupons

  • Moqups coupon code: WITTYSPARKS for 20% or PARTNERS50 for 50% discount.
  • WPForms coupon code: WITTYSPARKS for 50% off.
  • Serpstat coupon code: wittysparks_discount for 30% off.
  • SEO Buddy coupon code: WITTYSPARKS for 25% off.
  • Morningscore coupon code: wittysparks for 30% off for 3 months.
  • FlexClip coupon code: WITTYSPARKS for 30% off.
  • Uplead coupon code: “witty” for 30-day free trial.
  • FastestVPN coupon codes: WITTYSPARKS15 or WITTYSPARKS10 or Get up to 93% OFF.
  • Outranking.io coupon code: WITTYSPARKS50 for 50% off.

For more such offers visit our exclusive offers for SEO, Bloggers, Marketers and for Business owners.

Featured Productivity Software

Notion logo
Notion

Whether you’re a solo entrepreneur or a large team, Notion Workspace can help you stay organized and get more done. Get started today and take your productivity to the next level.

Try Notion for FREE

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS

Copyright © 2023 · Hosting sponsored by Rocket.net (Affiliate link)

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest