Provogue Spring Summer 09 collection unveiled

Provogue (India) Limited is amongst the top 5 listed retail companies on the Indian stock Exchanges. It is in the Economic Times and Business Today 500 list of most valued companies and ranked no. 5 across India in the customer loyalty. It has an excellent financial track record and has grown by over 50% in […]

Mid-night Fashion Bazaar at Aqua

Keeping in mind the spirit of “Valentine’s Day” recently a unique and ‘Midnight Fashion Bazaar‘ of its kind was organized by the Park Hotel & Fashion Forecast. The event was dedicated to all the fashion lovers. The fashion fiesta showcased the creations of the young and upcoming fashion designers, consisting of clothes, nails art, accessories, […]

Sensory Branding Unleashed..

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory […]

Reliance (ADAG) re-invented?

Reliance (ADAG) re-invented? One of the country�s biggest businesses house, the Reliance group, after facing some heavy weather split into two separate entities with the two brothers Anil and Mukesh seeking different businesses. Anil the younger of the two assumed control of different businesses such as Reliance Capital, Reliance Energy, Reliance Infocomm among others. Anil […]

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