If you are a business then the business objective is to attract more traffic, generate more leads and subsequently sales. In recent times, content in the form of textual, media contents like image and video are a superb way to generate awareness about a particular brand or business among a targeted audience. A content marketing campaign can bring online authority, it can bring web traffic, business leads, and sales.
If you don’t have the right content marketing strategy then you will waste time while marketing your content. Therefore, it is vital to have a content marketing strategy at the place, it is vital to use safe digital marketing practices, tools to bring more web traffic to a business.
Following are some of the important points that you need to know if you are marketing content online:
Table of Contents
Content marketing is simply marketing your business with the aid of content. Here, contents can be textual, it can be media contents like video, audio, images, etc. Textual content often takes the form of articles, blogs, press releases. From the business perspective, the contents are optimized using keywords and that helps to attract more and more audiences to read the content. Optimized content enhances online traffic, it helps to generate business leads, convert leads to sales.
Surveys suggest that the best way to reach targeted audiences online is via their mobile devices. Therefore, in recent times the contents are made mobile friendly so that prospective customers can access them via their respective mobile devices.
Creating a Content-Marketing Strategy
If you are creating content for business purposes then you need to have a plan for doing so. It is advisable to generate content with a plan in mind. The content marketing strategy should be such that it helps to make the content more visible to the audiences. Greater visibility accounts for more lead generation, greater conversion of leads to sales, maximizing business profits.
Following are some of the tips for creating a perfect content marketing strategy:
- Set-Out a Mission, Objectives, and KPIs
- Know the Audience
- Plan the Process
- Start a Blog
- Audit Existing Content
- Do Keyword-Research and Create Content
- Decide on Lead Magnet
- Promote Content
Link-Building and Content-Marketing
The digital marketing manager of EduMagnate suggests, if you have content then the thing that you can do is to engage in link building exercise. You can use links so that audiences can have access to content easily. Link building is an effective SEO strategy to attract audiences to view content. Link building exercise helps to market your contents effectively.
It is available several content marketing tactics and they include Guest Blogging, Content Repurposing, Gated Content, Content Curation, Urgency, and FOMO.
Types of Content to Attract Your Audience
If you are a content marketer then your content strategy should be such that it helps to boost leads and generate sales. For that, you require the right type of content. In this context, not all contents are appealing to the audiences. This portion of the blog highlights those contents which are popular among the audiences.
Following are the content types that are popular among audiences:
- Case Studies
How to Measure Content-Marketing ROI
Content marketing ROI (Return on Investments) is the earnings that you make from content marketing against the expenditures that you do on the same.
Tips for measuring the ROI
- Track the amount that you spend on creating content
- Find out the expenditure that you incur on distributing content
- Measure the amount that you earn
- Express Content marketing ROI in terms of percentage.
- Content marketing success is not just about money but it includes other parameters as well.
- The content marketer needs to check whether the content is generating business leads, sales.
- It is vital to check whether the content is attracting business traffic.
- Successful content marketing strategy involves a successful social media campaign
- Content marketing can be successful if the content has a better ranking in the various search engine results pages.
- If the contents have authority and prominence, online as well as offline then the content marketing strategy is successful.
There are popular content marketing tools available online. Some of these tools are as follows:
- Headline Analyzer
- Constant Contact
Visual-Content Creation Tools
If you want to enhance online visibility then you must use the visual content creation tools.
Popular visual content creation tools are as follows:
- Meme Generator
Important content promotion tools are listed as follows:
- Social Warfare
- Sprout Social
Paid-Content Promotion Tools
Effective content strategy involves the use of organic as well as paid promotion. Various social media advertising platforms are available online and these platforms help to extend the reach of the user’s content.
Common content marketing examples are as follows:
Common content marketing mistakes are as follows:
Not building an email list is a mistake that you as a content marketer must not commit.
It is important to have the right content marketing plan otherwise you as a content marketer can’t succeed in content marketing.
It is important to avoid spammy marketing practices. Such practices include sending messages to subscribers and customers who don’t want such messages.
Buying email lists is also regarded as a spammy marketing practice that should never exist. Avoid Black hat SEO services. You as a content marketer must not practice keyword stuffing inside content, use of hidden text and cloaked links, thin content.
More content marketing mistakes are available online and which you can avoid making your content marketing strategy effective.
These are the following FAQs on content marketing that you as a content marketer must understand to strengthen your content marketing strategy.
It is a type of marketing when customers find you when they are to purchase a product or service. It is opposite to outbound marketing in the sense that in outbound marketing the company sends messages to the customers to start a conversation with them. In the context of content marketing, it is a type of inbound marketing. The content-marketers have to use the content to attract the attention of prospective subscribers and customers before they are ready to avail subscription or buy the content.
A content calendar outlines the content marketer’s plan to publish content. It allows the content marketer to keep track of contents, their creators. There are content calendars which include various stages of publication like research, writing, editing as well as finding images. Many include social media posts in the content calendar.
The best way to start content marketing is to comprehend the audience, their needs, and their requirements.
The right content helps businesses to attract web traffic, educate the customers, generate business leads, convert leads to sales, and maximize business profits.
Content marketing trends that are popular in recent times include the creation and use of video content, creating interactive content, polls, and quizzes.
Featured image source: Freepik