Rewind a few years and influencer marketing used to be limited to a select few.
This could be attributed to a number of reasons:
- Lack of information
- High costs
- Unpopularity of influencers
However, Instagram influencer marketing seems to be singing a different tune today.
With more and more influencers available for partnerships, influencer marketing on Instagram is now opening its doors to small businesses and startups, too.
If you want to evaluate whether this strategy is for you or not, consider answering the questions below.
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Do You Want to Achieve High Engagement Rates?
Most people follow influencers by choice. They do so because they love the content that these influencers create and find it valuable.
This is especially true in the case of micro-influencers, who are social media celebrities with smaller followings but higher engagement rates. By consistently publishing relevant, authentic, and trustworthy content, these influencers drive higher user engagement.
In fact, a study by Mobile Marketer points out the glaringly inverse relationship between the number of followers and engagement rates.
Compared to big-name influencers and celebrities, micro-influencers are in a better position to interact with their followers, respond to comments, and add a touch of personalization.
They have a knack at “getting real” with their audience, which leads to higher engagement rates and more conversions.
Do You Value Content Quality Over Quantity?
We’re currently in an era of content fatigue, which means that there’s simply way too much content to consume. For brands and influencers, this may mean that your audience is exhausted before your content even reaches them.
In such a situation, it becomes crucial to assess the quality of your content and analyze whether it meets the interests of your target audience.
- Is it something your audience will enjoy viewing?
- Will it provide some value to them?
- Will they like to share it with their friends?
It is always better to post less content rather than resorting to larger volumes of content that don’t pique your audience’s interest.
Do You Want to Reach Out to a Relevant Audience?
In 2020, there are thousands of influencers who cater to massive audiences across niches.
Whether your brand sells clothing for newborn babies or something as specific as composting tools, you can find an influencer to partner with.
Instagram influencers reach out to audiences that are likely to be actually interested in your product, thus giving you more bang for the buck.
Are You Looking for a Cost-Effective Marketing Strategy?
As a marketer, you’d know of the heavy costs that come with traditional advertising. In comparison, influencer marketing is a cost-effective strategy, which makes it a good fit for small organizations.
Not only does it help you save on printing costs and advertising fees, but it also gives you more options to choose from.
Additionally, narrowing down on an effective compensation model can go a long way in cutting costs. For instance, you can pay influencers for every lead or sales they generate for your business.
So, if you’re not leveraging Instagram influencer marketing yet, it’s time that you start doing so. Check out this infographic below by Fourstarzz Media to gain other valuable insights about taking advantage of Instagram influencers.