Many individuals are working from their homes right now for the first time during the pandemic. Some of them still have the same employer that they did before Covid-19 struck. They’re just doing the same tasks at home that they used to do in the office.
However, others are trying out a different business model in 2020. These are freelancers who are looking for clients. Many of them are using platforms like Upwork and Fiverr to connect with individuals and business entities who need their specialized services.
If you’re doing this, maybe you’ve found some success already. Perhaps you’re having a tough time getting started, though. If so, here are some marketing tips from which you will likely benefit.
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Use Social Media
If you want to work from home effectively, you’ll almost certainly have to delve into social media. That might be platforms like:
- YouTube
These are just five popular examples, but there are so many more. What you’ll have to do is to figure out what platforms your potential clients use.
If you spread yourself too thin, it’s not going to do you any good, and if some of the platforms you’re using aren’t bearing fruit, that will disappoint you.
Marketing-centric social media is not the same as having fun and fooling around with it. You have to create highly-targeted content that will attract some clients for you. There are webinars, podcasts, and YouTube videos that will teach you more about this concept.
Construct a Sales Funnel
Many work-from-home freelancer business models do well if you can construct a sales funnel for your services or products.
You can create a sales funnel from elements such as your social media profiles, your website, and additional marketing materials such as eBooks. You might also want to include initiatives like email marketing campaigns.
A working sales funnel should be all about getting people to convert. That is a fancy term meaning that you’re attempting to get them to buy from you. Not all of them will convert, but if enough of them do, then you’ll make a profit with whatever you’re trying to sell.
If you’re not trying to sell something, but instead, conversion means getting them to hire you for a job, then that should be your ultimate goal.
Have a Website Call to Action
A freelancer needs to have a website. You can create one using:
- Wix
- WordPress
Both of those come with different themes, and it’s not very challenging to set up your own site, even if you have minimal prior experience. You can also hire someone to do it for you if you have the money in your operating budget.
Once your website is up and fully active, you should feature a prominent call to action. It ought to be “above the fold,” meaning that your website visitors should be able to see it when they come to your home page without scrolling down.
Your call to action might be something like buying one of your products, hiring you for whatever work you’re advertising, or it might be something less committal.
Maybe you just want them to get a copy of your promotional eBook or sign up for your mailing list. You could entice them to do it by offering them some sort of free or discounted item.
Personalize Your Website
You should also take steps to personalize your website once you have it up and running. You may be able to do it yourself, or if you’re not too tech-savvy, you can hire someone. It is a classic case of spending money to make money.
You should have pictures of yourself or your products on your site. If you are selling a physical product, you can have production process pics or anything else you think will appeal to your customers.
You can pick out a color scheme that you feel makes sense for what you’re selling. You should also have links on your site to your different social media accounts.
There should be connectivity with your entire sales funnel. Customers should be able to easily find your social media accounts through your website and your site through your accounts. Your web presence should be like a spider’s web that encourages people to buy from you or hire you.
If you’re new to this business model, then all this might intimidate you. There are many different online sources you can find that will teach you more about it, though.
Featured image source: Freepik (Affiliate Link)
