To understand and increase the performance of your online store, you need to identify potential opportunities and areas of growth. You can accomplish that by using the best eCommerce SEO tools available in the market. And after the pandemic of Covid-19, eCommerce sales have increased significantly.
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Almost 20% of global sales are eCommerce based. If you too want to grow your eCommerce store in this thriving market, then you must follow eCommerce SEO best practices. And that would include everything from keyword research to fixing broken links and more.
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However, there is no need to do all of these on your own, you can always leverage eCommerce SEO tools to enhance the SEO performance of your eCommerce site. Therefore, we have provided a small list of top eCommerce SEO tools for you. They are battle-tested and have proved to deliver the expected results.
Here are our handpicked Top 7 eCommerce SEO tools:
Semrush – SEO and Marketing Tools
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Semrush is considered being an all-in-one SEO tool. You can use this tool for anything that is related to search engine marketing. It has become a sort of go-to platform for tracking ranks, link building, competitor analysis, and keyword research.
In addition to that, Semush also offers content distribution through social media, local SEO to content marketing, on-page SEO optimization, PPC keyword research, and more. All of these are done using the inbuilt features provided by Semrush to improve your SEO rankings.
And if there is any kind of technical challenge that is getting in the way of your eCommerce website’s SEO rankings, then Semrush can also help you run an SEO audit. It would help you find problems on your website and also suggest how to solve them. If there are any toxic backlinks, duplicated content, or broken links, Semrush would help you identify them along with their location.
- eCommerce website technical SEO audit
- In-depth competitor analysis
- SEO content optimization
- Realtime rank tracking
- PPC keyword research
If you don’t have to do more than 10 searches per day, then you can use Semrush for free. But if you have more complex requirements, then you can opt for its paid version. It would get you access to unlimited searches and advanced features. The price for their plans starts from $119.95/month.
They also offer a 7-day trial period with every paid plan to confirm that their plan can satisfy your needs. You can cancel the subscription in the trial period if you don’t find this tool to be helpful without a single penny being charged for it.
2. Google Search Console
If there is a tool that can provide an in-depth report about your eCommerce website’s search traffic for free, then it is none other than Google Search Console. The sole purpose of this eCommerce SEO is to tell you how the Google search engine views your website and if there is an issue with any of its web pages.
GSC helps you identify the keywords that are bringing traffic to your website as well as find potential keywords to grow that traffic.
The best thing about this tool is that it provides data and insights based on the performance of
your online store and that’s what makes it all more relevant.
For quick indexing and faster crawling of your web pages by Google Bots, Google Search Console allows you to share the page URL or submit an entire sitemap there.
- Remove URLs from Google searches
- Identify and fix website coverage issues
- Comprehensive search performance reporting
- Submit sitemaps
- Analyze website core web vitals
- Request page indexing
- Inspect website pages for SEO issues
Even with so many advanced features, Google Search Console is always available for free to use.
Ahrefs is another popular and widely used eCommerce SEO tool on our list. It is your all-in-one SEO solution. The biggest advantage of using Ahrefs is that it can conduct a comprehensive SEO audit of our eCommerce website quickly and efficiently.
May it be link building or competitor analysis, Ahrefs can do everything. It is also very quick to conduct a thorough SEO audit of your site in comparison to other SEO tools.
As if giving a detailed analysis of where your website ranks on Google, backlink analysis, identifying broken links and more was not enough, this tool also determines how far you have to go to grow your online store and what you need to do for it.
- Competitor analysis
- Track key metrics
- Content Explorer
4. Moz Pro
In the SEO market, Moz is a household name. And going a step further from Moz, you get Moz Pro. Now that is a top-rate SEO tool anyone could use to measure their site’s SEO performance.
Using Moz Pro would provide you with a large array of tools that can help you understand SEO and inbound marketing better. Moz Pro offers a 30-day trial period which would be wonderful if you want to promote some seasonal products or run campaigns.
- Interactive dashboard with a detailed overview of your site’s SEO performance
- Fantastic research tool
- In case any crawling issues arise, you will be notified immediately
Another free yet amazing SEO tool you can use is Ubersuggest from Neil Patel. It can provide you with a bunch of ideas to optimize your website content, long tail keywords you can use on your eCommerce site, and many more exciting features.
Just like BuzzSumo, you can get a detailed SERP overview on Ubersuggest, but its working is simpler. It also allows you to hold a detailed competitor analysis to know especially what keywords are they ranking for in search engines.
Moreover, you can perform site audits and it will give you a detailed report about your keywords and organic monthly traffic.
Ubersuggest is indeed one of the most reliable SEO tools in the market and it will be of great help for your online store.
- Easy to use
- Regular updates
- Reliable data
6. Screaming Frog SEO Spider
Improve your onsite SEO using the website crawler from The Screaming Frog SEO Spider as it will audit your site for common SEO issues and extract relevant data.
This SEO Spider is capable of crawling both big and small websites and providing you with the results in real-time. It can help you find server errors and broken link (404s) errors. It also analyzes the meta description and page titles while crawling to determine whether they are missing, duplicated, too long, or short.
SEO Spider comes in two different versions. One is paid, and another is free. In the free version, the tool limits you to crawl only 500 URLs in a single crawl. And you wouldn’t be able to save those crawls either. There won’t be any configuration and your access will also be limited.
So, if you want to remove all of these limitations while using this tool, then you have to go with its paid version.
KWFinder – Keyword Research Tool
A tool that simplifies the keyword research process for your content. You can get tons of keyword ideas with highly accurate keyword difficulty scores with SERP analysis. You can easily find high-ranking keywords here even if you are a beginner at keyword research.
KWFinder is one of the great keyword research tools you can use to conduct quick research on various keywords. As the name suggests, it allows you to find the trending keywords that you can use on your eCommerce website.
KWFinder offers all information you need regarding keywords easily as its user interface is very clean and efficient. Instead of a tool that gives comprehensive feedback on your keywords, you need a basic SEO tool that renders actionable data, then KWFinder is the best tool you can pick.
- Intuitive dashboard
- Simple user interface
- SERP evaluation
Final words on Ecommerce SEO Tools
SEO is as important for eCommerce business as it is for blogging and other businesses. If you do it right, you can drive more traffic to your website and make more sales but if you don’t do it right, not only your sales will go down, your site won’t appear on the search engines even though you are offering good quality products and services.
But with the right eCommerce SEO tools, you can master the art of search engine optimization and implement it effectively in your online store.
It won’t only reduce your time and efforts, but also make them more effective to yield the expected results. I hope this article has been helpful to you in identifying the best SEO tools you can use to grow your online business.