Unbounce Review: Cost, features, details, and much more

Unbounce – Building perfect landing pages

Landing page-building software that helps you build responsive, and high-converting landing pages.

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As I have mentioned a lot of times in my blogs, Landing pages are critical for every successful Digital Marketing campaign. They are extremely efficient at attracting and engaging visitors.

In addition, a well-designed landing page can help in lead generation & boosting sales.

But it’s easier said than done. Building a visually appealing & attractive Landing Page is a tough nut to crack. Above all, it’s not just about building a Landin page. You’ll need to run split tests, optimize them & make alterations on the go.

That’s why many businesses & agencies struggle to create such high-functioning landing pages.

Thankfully, there are a lot of tools available in the market that can do the job. One such tool is Unbounce. This tool is generating a lot of Buzz around itself & so I finally decided to give it a try.

In this detailed Unbounce review, I will explain some best features, Unbounce Pricing & whether it’s the right choice for you. If you are searching for the best landing page builder for your next campaign, this article will show how Unbounce stands out for the keyword and why it’s a strong contender.

Let’s start

What is Unbounce?

Unbounce works as a conversion-driven landing page builder that is designed to attract and convert maximum visitors, making it especially suitable for marketers running paid campaigns who need advanced optimization tools like A/B testing, AI traffic routing, and dynamic content.

Its core offer is a comprehensive landing page and website building solution that enables users to quickly create, launch, and manage high-converting pages.

The core functionality of Unbounce centers on essential features for managing digital marketing efforts and online presence, such as customizable templates, lead capture forms, and seamless integrations, all without heavy reliance on third-party tools.

Unbounce is particularly beneficial for digital marketing agencies, e commerce platforms, and small businesses that require rapid landing page deployment and effective conversion optimization.

Now let’s understand how it works.

How to use Unbounce for Building Landing Pages?

With the Unbounce landing page builder, you can easily create landing pages by selecting a template, customizing it with drag-and-drop tools, and using AI features to streamline your design and content. Building a new landing page is straightforward, just choose your layout, edit the elements, and publish it live in minutes.

Step 1: Create a free trial account

Visit the Unbounce site here, & click on the “Start my Free Trial” button on the top-left corner. Once you click it, you will be redirected to their account creation page. Enter all the necessary details & your free account will be ready for use.

Step 2: Chose any Unbounce Landing Page template or a blank Page

You can either design your landing page from scratch, or you can choose the readymade templates from the library. Unbounce offers both options for ease of use, and its extensive template library features a wide variety of high-quality, professionally designed templates to suit different industries and goals.

Click on the “Create New” button, select the type of Content you want & it’s ready to be optimized.

Step 3: Edit & Customize your Landing Page

Once you are on the Landing Page builder, you’ll see many editing options on the left-hand side. Hover over each icon & you will come to know their function.

You can add new elements, text, photos, new buttons, adjust background or blocks to customize your landing page.

When adding images, make sure to maintain high image quality for a professional look and better user experience. Advanced users can further enhance their web page by inserting custom code or custom HTML, allowing for greater flexibility and personalized features beyond standard widgets.

Step 4: Save the Landing Page

Once your landing page is ready, you can save it by clicking the “Save Now” button. You can also change the page’s name as per your liking & ease of understanding.

Step 5: Integration & Publishing

The final step is to publish the page after integrating it with the necessary software. Unbounce offers native integrations with popular marketing, analytics, and CRM tools, making it easy to connect your landing pages with your existing workflows.

You can also publish landing pages on your own custom domains, and for larger businesses, Unbounce allows you to manage more domains within a single account. If you wish to run A/B testing, you can do that too from the Dashboard. This will help you better understand what your customers like the most.

Unbounce’s plans accommodate different levels of monthly visitors, so you can choose a plan that fits your traffic needs as your business grows. Additionally, Unbounce can be used to optimize ad campaigns, including seamless integration with Google Ads for better conversion tracking and performance analysis.

Once you publish it, all you have to do is keep tracking its performance & keep optimizing it.

What are the best features of Unbounce?

In this section, we will explore the key features of Unbounce, focusing on how Unbounce’s features are designed to support conversion optimization. By understanding these essential tools and capabilities, you’ll see how Unbounce helps users maximize landing page performance and achieve better results.

Drag & Drop Landing Page Builder

Don’t fret over it if you have no idea what coding is. With Unbounce, you can create stellar landing pages with its simple drag & Drop Landing page builder. In addition, there are hundreds of templates available for landing pages.

It’s by far the smoothest landing page builder that I’ve ever encountered. I did not encounter the slightest lag while creating a sample page. Features like Drag & Drop facility, Cloning & Editing the page & extensive customizability give it an extra edge over competitors.

Sticky Bars & Pop-up builders

As I already mention, Unbounce is much more than a Landing Page builder. You can use it to create Sticky Bars & Pop-ups. These are excellent options that will boost your conversion rate significantly. Features like sticky bars and pop-ups help drive conversions by encouraging visitors to take action, such as signing up or making a purchase.

Generally, I prefer exit-intent popups for desktop users & popups for mobile users. Unbounce comes with targeting, retargeting, A/B testing, scheduling facility & a load of readymade templates to make your job easy.

And the best part is you can specifically target who & when visitors can see your popups & sticky bars.

Accelerated Mobile Pages (AMP)

The number of mobile users is constantly rising. Hence, every business needs to build landing pages that load faster on Mobile. Unbounce offers the facility to design such landing pages. These pages are so efficient that they take less than a second to load.

With it’s easy to create & optimize templates, you can design highly responsive & efficient AMP landing pages.

A/B testing

A/B testing (also known as split testing) is critical to get the best out of any Digital Marketing campaign. The same goes with Landing Pages. Thankfully, with Unbounce, you can do extensive A/B testing (split testing) for all your Landing Pages.

Every plan of Unbounce comes with an A/B testing (split testing) feature. You can launch A/B testing quickly with entirely different pages & different strategies. This feature is extremely helpful as it eliminates the irritating task of finding out what works & what doesn’t.

Smart Traffic

This is a unique feature that intrigued me too much! Smart Traffic is a trademark, AI-powered tool of Unbounce, powered by Smart Traffic AI. It uses advanced traffic routing to automatically direct visitors to the most effective page variants based on AI-driven analysis of multiple user attributes, ensuring each visitor sees the most relevant page.

Yes, you will need multiple pages for different people, but that input is worth it. This feature allows you to offer a tailored experience to each visitor, improving your conversion rate.

With AI Optimization, Automated CRO, and intelligent traffic routing, Smart Traffic can boost your conversions by up to 20%.

Lead Form Builder

Having a Lead Generation form on your landing pages is an added benefit. With Unbounce, you can access a basic Lead Form Builder that helps users collect leads efficiently. Although this builder is not too efficient, it does the job.

I think the Unbounce team needs to improve this particular feature.

Reporting & Analytics

No matter how effective your strategy is, you can get results without detailed reporting. And Unbounce comes to your rescue here too. You can get access to all this data from Dashboard itself.
Moreover, you can integrate Google Analytics to get a better view of your numbers.

Mobile Responsiveness and Beginner Friendliness

One of the standout qualities of Unbounce’s landing page builder is its commitment to mobile responsiveness. In today’s digital landscape, it’s essential that your landing pages look great and function flawlessly on any device.

Unbounce ensures that every landing page you create, whether you start from a template or build custom landing pages from scratch, automatically adapts to mobile screens. This means your visitors will always have a smooth, engaging experience, no matter how they access your site, which is crucial for driving conversions and improving conversion rates.

For those new to building landing pages, Unbounce remains one of the most beginner-friendly options available. Its intuitive drag and drop builder allows you to design and customize pages without any coding knowledge.

Whether you’re using the classic builder for straightforward edits or exploring the smart builder for more advanced functionality, you’ll find the interface user friendly and easy to navigate. This makes it simple for small business owners and marketing teams to launch their first landing page quickly, without a steep learning curve.

Unbounce’s flexibility doesn’t stop there. The platform offers unlimited landing pages, pop ups, and sticky bars on many of its plans, so you can scale your marketing campaigns as your online business grows.

Features like dynamic text replacement and smart copy help you personalize your messaging for different audiences, while the smart traffic tool uses AI to route visitors to the most relevant landing page, boosting your chances of conversion.

Customization options abound, allowing you to tailor every element of your landing pages to match your brand and campaign goals. And if you ever need help, Unbounce’s dedicated success manager and support team are ready to guide you through the process, ensuring you get the most out of the platform.

With robust analytics tools built in, you can track visitor behavior and conversion rates, making it easy to optimize your pages for even better results. Whether you’re a small business looking for an affordable option or a marketing professional managing multiple campaigns, Unbounce’s build plan and scalable pricing make it accessible for businesses of all sizes.

In short, Unbounce makes it easy for anyone, from beginners to seasoned marketers, to build high converting landing pages that look great on any device.

Its mobile responsiveness, drag and drop builder, and wealth of customization options make it one of the best landing page builders for anyone serious about growing their online business and driving conversions.

Unbounce Pricing

Unbounce has a flexible pricing model, depending on your needs. Moreover, you get 10% OFF if you choose a Yearly subscription. Certain advanced features and higher usage limits, such as lead management tools and increased traffic capacity, are only available on a paid plan.

You can check out the detailed pricing.

Is Unbounce worth your money?

Unbounce is specially designed to help SMBs, startups and entrepreneurs design highly engaging Landing Pages & boost conversions.

Given the pricing structure, I’ll say it’s a good deal. With all the features & benefits Unbounce is offering, you should give it a try. I recommend Unbounce for businesses and marketers who want an easy-to-use landing page builder for rapid deployment and optimization, especially if you are focused on conversion rate optimization.

Final Thoughts

Landing Pages are critical for developing a wholesome Digital Marketing strategy. So having a landing page builder that’s fast, efficient & effective can prove to be extremely helpful.

I hope this detailed Unbounce review will help you make a wise decision. Unbounce brings together all the tools you need in one platform for building, optimizing, and managing your landing pages and marketing campaigns.

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