Instapage Review: Don’t Commit to a Plan Until You Read This!

Instapage Review Don't Commit to a Plan Until You Read This!

Landing pages are crucial in driving conversions and boosting your online presence. A well-crafted landing page can distinguish between a visitor taking action or simply bouncing off. Today, we’ll dive into Instapage, a landing page builder that the creators market as the most powerful and efficient landing page builder.

 In this Instpage review, we’ll explore its features, pricing, and how it stacks up against the competition. So, buckle up, and let’s put Instapage to the test!

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What is Instapage: A Quick Overview

Instapage is a cloud-hosted platform that offers everything you need to create and publish captivating, conversion-focused landing pages. Say goodbye to boring web pages and hello to a world of possibilities!

Whether you have a website or not, Instapage is your new best friend when it comes to designing landing pages that generate leads, sell products, or prompt your visitors to take action. No coding or design skills are needed! With features like heatmap, analytics, and split-testing tools, you’ll be a pro at crafting effective landing pages in no time.

But wait, there’s more! Here’s a taste of what Instapage brings to the table:

  • Over 80 customizable templates: Get inspired and unleash your creativity with a vast library of high-quality templates—no more starting from scratch.
  • Intuitive landing page editor: With Instapage’s user-friendly drag-and-drop page builder, you can start with a blank canvas or tweak existing templates to your heart’s content.
  • Super-smart form builder: Create detailed custom forms to capture the right leads and engage your audience.
  • Awesome widgets galore: Jazz up your landing pages with videos, images, buttons, and more!
  • Track, analyze, and optimize: Use the built-in analytics, heatmap, and A/B testing tools to identify what works, what doesn’t, and how to make your landing pages even more irresistible.
  • Integration made easy: Connect Instapage to various services, including email marketing platforms, WordPress, and more via Zapier.
  • Hosting with a twist: Instapage isn’t just another WordPress landing page plugin. Everything is hosted independently from your website, so you can create landing pages for multiple projects and websites. And yes, you can still easily publish your stunning landing pages on your WordPress website.

Why You Should Be Using Instapage Right Now?

Are you on the fence about a dedicated landing page builder like Instapage? Well, buckle up because we’re about to share some irresistible reasons why you should be using it right now. It’s time to empower your inner web designer and transform your online presence!

  • Skyrocket your conversions: Instapage is all about boosting your conversion rates. With its cutting-edge features and tools, you’ll create landing pages that captivate your audience and compel them to take action, whether signing up for a newsletter, making a purchase, or downloading a freebie.
  • No more tech headaches: Kiss coding and design woes goodbye! Instapage is designed with you in mind, making it a breeze to create professional-looking landing pages without any technical expertise. The intuitive drag-and-drop editor allows you to design your pages like a pro, even if you’re a total beginner.
  • Time-saving templates: With a vast library of over 80 customizable templates, you’ll never have to start from scratch. Choose a template that fits your vision, tweak it to perfection, and voilà—you’ve got a stunning landing page in no time.
  • Data-driven decisions: Instapage’s built-in analytics, heatmap, and A/B testing tools help you make informed decisions based on real data. Identify what’s working and needs improvement, and fine-tune your landing pages for maximum impact.
  • Seamless integration: Instapage plays well with others, connecting effortlessly to a wide range of services like email marketing platforms, WordPress, and more via Zapier. This ensures that your marketing ecosystem stays connected and runs smoothly.
  • Boost your brand: Consistent, visually appealing landing pages are crucial for building brand recognition and trust. Instapage empowers you to create stunning, on-brand landing pages that leave a lasting impression on your visitors and keep them returning for more.
  • Stay in control: With Instapage’s cloud-hosted system, you can create landing pages for multiple projects and websites from one convenient platform. Plus, you can easily publish your eye-catching landing pages on your WordPress website.

How to create High-converting landing pages using Instapage?

Now you know what Instapage is and how it can benefit your marketing efforts, it’s time to explore how to use it to create high-converting landing pages. Instapage offers you a 14-day free trial by filling in some information.

You will get access to almost every feature during this trial period. This will help you explore every useful feature of the Instapage before the monthly or yearly commitment. Let’s take a look at how to create a landing page using Instapage.

Step 1: Create an account (or log in if you already have one)

 You’ll need to create an Instapage account first. You’ll be asked to provide full details and add your credit card information while creating a 14-day free trial account. Don’t worry; you can cancel your subscription anytime during these 14 days!

After logging in to your Instapage account, you’ll be greeted with an inviting workspace. Find the “Landing Pages” option in the left sidebar and click it to kick off your exciting landing page creation adventure.

Step 2: A template treasure trove

You’re now in the land of templates. With a wide variety of designs and styles to choose from, there’s something for everyone. Feel free to explore the filters on the left side to narrow down your choices, like a treasure hunter selecting the perfect map.

Instapage landing page templates.
Instapage landing page templates.

Step 3: Preview the possibilities

As you browse through templates, don’t forget to check out their previews. They offer a sneak peek into how your future landing page could look, giving you a glimpse of your creative destiny.

Instapage landing page preview.
Instapage landing page preview.

Step 4: Claim your canvas

Once you find the template that resonates with your vision, name it and claim it as your own. After that, head back to the “Landing Pages” section and click on your newly created page. A sliding modal will appear from the right – the gateway to your artistic playground.

Instapage landing page template previews.
Instapage landing page template previews.

Step 5: Customize to captivate

Click on “Edit Design” in the top right corner and dive into the realm of customization. The page editor is your creative wand, allowing you to transform elements with a simple click. Modify text, images, and more to craft your message and create a captivating experience for your visitors.

Instapage landing page editor.
Instapage landing page editor.

Step 6: Elements at your fingertips

As you unleash your creativity, remember that adding and rearranging elements is a breeze. Whether it’s a video, image, or button, simply click on the icon in the left sidebar, and it will magically appear on your canvas.

If you want to add a button, it’s easy-peasy too. Just navigate to the sidebar, click on the option for the button, and you are good to go. You can also edit the button and change its shape, font, or size. A quick video below will give you a better understanding.

Step 7: Freedom to create

Drag, drop, resize – Instapage’s intuitive interface lets you place elements anywhere you desire on the page. Let your imagination run wild and create a truly unique experience for your visitors.

Step 8: Blocks of brilliance

Instapage offers pre-made blocks that you can save, reuse, duplicate, or delete. With these building blocks at your disposal, you have the power to construct an engaging landing page that reflects your vision.

Step 9: Instablocks for instant impact

When you want to add even more creative flair, click on “Insert Blocks” or the “Instablocks” icon on the left. Choose from various block types, then customize them to your heart’s content.

Let’s say you want to add some blocks to your template. It’s super easy. As shown below, just navigate to the sidebar where you can access the blocks. Here, you can pick one from the free template available or upload your own.

Instapage Global Blocks: Update Thousands of Landing Pages with a Single Click

Step 10: Fine-tune your masterpiece

Once you’ve finished editing your page, head over to the “Settings” section on the right to add finishing touches, like HTML/CSS edits, JavaScript additions, and tracking history.

Step 11: Optimize for all screens

Your landing page should look stunning on both desktop and mobile devices. Check both views by toggling between the “Desktop” and “Mobile” buttons at the top left corner. Ensure your design shines brightly, regardless of the screen size.

Step 12: Fine-tune your landing page

Enter the control room of your landing page by clicking on it from the “Landing Pages” section on the dashboard. A sliding window will appear, revealing various options to enhance your page’s performance.

Additional Settings and Optimization for Stunning Results

Creating a good-looking and perfectly written Landing page is not enough. You need to optimize its various functionalities for excellent results. Here’s how to do it with Instapage:

Set your conversion goals

Keeping an eye on how your page is performing is critical. So once your landing page is done and dusted, now is the time to set the conversion goals.

Click on “Conversion Goals” to define the objectives of your landing page. Want to track form submissions? Activate the “Form submissions” option. Now, Instapage will keep an eye on your conversions, helping you measure your success.

instapage conversion goals
Instapage Review: Don't Commit to a Plan Until You Read This! 13

Integrate with your favorite tools.

Are you using third-party analytics or email marketing services? Then you would love Instapage as it offers multiple third-party tools integration! Click on “Integrations” to connect Instapage with your preferred tools, creating a seamless flow of data and insights.

instapage integration
Instapage Review: Don't Commit to a Plan Until You Read This! 14

Ensure GDPR compliance and add tracking scripts

Navigate to the “Scripts & GDPR” option, where you can add a required checkbox to make your page GDPR-compliant. This is also the place to add your tracking scripts, empowering your analytics tools to gather even more valuable data.

GDPR compliance and privacy
Instapage Review: Don't Commit to a Plan Until You Read This! 15

Optimize for search and social media

We live in a Social Media world. So there is no way you can ignore it while using your landing page to generate more leads. Thankfully, Instapage has got you covered!

Head over to the “Search & Social” section, where you can fine-tune how your landing page appears on Google search and social media platforms like Facebook and Twitter. Edit the page’s metadata to ensure it stands out and attracts the right audience.

social media instapage
Instapage Review: Don't Commit to a Plan Until You Read This! 16

Launch your landing page into the spotlight

Once you are done with all the steps above, it’s time to dazzle the world! Scroll to the click “Landing Pages” section of the tool and then click “Publish Page.”

instapage publish page
Instapage Review: Don't Commit to a Plan Until You Read This! 17

Choose your publishing platform

Select from four different options to bring your landing page to life:

  • Custom Domain – Connect an existing domain to Instapage and publish your page there.
  • WordPress – Install the Instapage plugin on your WordPress site to publish directly from the CMS.
  • Drupal – Download and activate the Instapage plugin on your Drupal site to choose which page to publish.
  • Demo page – Enter a subdomain provided by Instapage, making your page accessible to visitors.

Analyze and celebrate your landing page performance

Once your landing page has been published, let the tool work its magic and gather data from visitors. Over time, you can review its performance based on various factors.

Using Instapage for Analytics

Click “Analytics

” on the left sidebar to access this treasure trove of insights.

instapage analytics
Instapage Review: Don't Commit to a Plan Until You Read This! 18

Workspace Overview – A window into your success

The Workspace Overview presents a breakdown of your landing pages according to visitors, conversions, and conversion rates. Keep an eye on conversion rates – the higher, the better. If you don’t have enough data, be patient, or promote your landing page to boost traffic.

Dive deeper with Performance by Landing Page

Scroll down to explore the “Performance by Landing Page” section, where you can analyze each landing page individually, even down to hourly traffic and conversions. It’s a powerful way to stay organized and informed about your page’s performance.

Launch experiments for even greater success

“Experiments” offer a great deal of opportunities to the users. You can test multiple strategies with Instapage to find the perfect landing page that works like a charm. Using the data from Analytics, you can determine which pages to optimize further. Click on “Experiments” to set up A/B or multivariate tests, and then define the experiment’s name, hypothesis, and page you want to test.

Craft your variants

Click on “Add Variant” to create or import the variant to be tested. Once the variant is created, edit the page using the familiar page editor. A/B testing allows you to isolate specific elements and test their impact on conversions.

Small changes, big results

Make changes to your variant based on your hypothesis, but remember to keep them small to avoid invalidating the test. Once you’re satisfied with the variant, you can create more if needed or adjust the traffic split among them.

Fair traffic distribution

Split traffic evenly among your variants to ensure a fair test. When you’re happy with the split, click “Start Experiment” to begin the A/B testing.

Note: Before the experiment goes live, Instapage reminds you that changes made during the test could affect the results. Double-check your variants and make sure they’re ready for prime time.

Instapage Pricing: Simple and Straightforward

Instapage pricing is quite flexible and can tailored to the different needs of the client:

Instapage Pricing: Business Plan ($199/month or $149/month paid annually)

Ideal for small businesses and marketing teams, this plan includes the following:

  • Heatmaps
  • Dynamic Text Replacement
  • Marketing Automation Integration (Hubspot, Salesforce, Marketo)
  • AdMap®
  • Postclick Score® (measures the percentage of ads directing traffic to a dedicated landing page)

Instapage Pricing: Enterprise Plan (custom pricing)

Designed for businesses seeking advanced solutions to improve conversions, ROAS, and lower CPC. Features include (but are not limited to):

  • 1:1 Ad-to-Page Personalization (deliver tailored landing pages to individuals)
  • Direct-Lead Bypass (send leads straight to your CRM or marketing automation tool, bypassing Instapage servers)
  • Ad Spend Conversion Attribute
  • Dedicated Launch Specialist
  • Customer Success Manager

Instapage: Pros and Cons

Just like any other tool, Instapage has some Pros and Cons. Let’s take a look at them:


  1. Landing page superstar: Instapage is all about landing pages, making it a powerful and comprehensive tool like having a marketing superhero in your corner!
  2. Beautiful templates made easy: Instapage helps you craft stunning landing pages without breaking a sweat. With a vast array of templates, you’ll surely find the perfect one for your business and look like a design pro in the process.
  3. Creative freedom at your fingertips: Instapage’s intuitive editor lets you bring your design ideas to life without limitations. Want to place an element in a specific spot? No problem! Your creative vision is just a drag-and-drop away.
  4. Collaboration for the win: Instapage makes teamwork a breeze with its handy commenting feature. Pinpoint changes, streamline your workflow, and get everyone on the same page (literally!).
  5. Mobile-friendly magic: Instapage offers solid mobile support, helping you design responsive, mobile-friendly landing pages that look great on any device.
  6. Integration galore: Connect Instapage to a variety of services, such as email marketing platforms, WordPress, and more, via Zapier. It’s like the ultimate team player for your marketing toolbox!


  1. More templates, please: Although Instapage offers a good range of templates, it falls short compared to competitors like Leadpages. A few more options would be nice!
  2. Widget wonders: Instapage’s widget selection could use a boost to compete with premium WordPress page builders like Divi. A broader range of widgets would open up even more design possibilities.
  3. Pricing pinch: Instapage’s pricing can be a bit steep for casual website owners or smaller businesses. Offering a more affordable plan could make Instapage more accessible to a wider audience.

Final Verdict: Is Instapage the right choice for you?

If you’re serious about boosting conversions and taking your digital marketing efforts to new heights, Instapage is the go-to solution. With its intuitive landing page builder, stunning templates, and advanced features, Instapage empowers you to create high-converting landing pages that truly resonate with your target audience.

Not just for expert marketers, Instapage’s user-friendly interface and comprehensive support make it accessible to anyone looking to up their landing page game. While the pricing might seem steep, the value it brings to your business is undeniable. So if you want to boost your sales and grow your business using high-converting landing pages, Instapage could be the one landing page builder you are searching for!

So, why not give Instapage a try? Elevate your online presence and see the difference it can make for your brand. Remember, the right landing page can be the game-changer your business needs to soar!

Instapage Alternatives

While Instapage is a powerful landing page builder, it’s always a good idea to consider alternatives to find the best fit for your needs. Here are a few popular options to explore:

  1. Unbounce: A strong competitor with a similar feature set, Unbounce offers a lower entry price point and a wider range of templates. In the Instapage vs. Unbounce battle, Unbounce could be a good choice for a budget-friendly alternative without sacrificing functionality.
  2. Leadpages: Known for its simplicity and ease of use, Leadpages, in an Instapage vs. Leadpages standoff, can prove a cost-effective solution for small businesses and entrepreneurs. With a focus on lead generation, it’s perfect for those looking to grow their email lists and drive conversions.
  3. ClickFunnels: Designed for creating entire sales funnels, ClickFunnels is a comprehensive solution that goes beyond landing page creation.  When it comes to Instapage vs. ClickFunnels, ClickFunnels is ideal for businesses looking to streamline their entire sales process and manage everything from one platform.
  4. Wix: As a versatile website builder, Wix offers a range of landing page templates and an easy-to-use editor. While not as feature-rich as dedicated landing page builders, it’s a solid option for those seeking an all-in-one website solution.

Take some time to explore these alternatives and see which one aligns best with your goals and budget. Remember, the right tool can make all the difference in your digital marketing success!


Is Instapage suitable for beginners?

Yes, Instapage offers a user-friendly drag-and-drop editor, making it ideal for beginners to create professional-looking landing pages with ease.

Can I integrate Instapage with other marketing tools?

Absolutely! Instapage offers seamless integration with various marketing platforms, including email marketing services, CRMs, and analytics tools.

Is Instapage mobile-responsive?

Yes, Instapage allows you to create mobile-responsive landing pages to ensure an optimal browsing experience for all visitors.

Does Instapage offer A/B testing capabilities?

Yes, Instapage provides A/B testing features, allowing you to optimize your landing pages for higher conversion rates.

Can I use Instapage with my WordPress website?

Yes, you can easily publish your Instapage landing pages on your WordPress website using the Instapage plugin.

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