Unbounce Review: Cost, features, details, and much more

As I have mentioned a lot of times in my blogs, Landing pages are critical for every successful Digital Marketing campaign. They are extremely efficient at attracting and engaging visitors.

In addition, a well-designed landing page can help in lead generation & boosting sales.

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But it’s easier said than done. Building a visually appealing & attractive Landing Page is a tough nut to crack. Above all, it’s not just about building a Landin page. You’ll need to run split tests, optimize them & make alterations on the go.

That’s why many businesses & agencies struggle to create such high-functioning landing pages.

Thankfully, there are a lot of tools available in the market that can do the job. One such tool is Unbounce. This tool is generating a lot of Buzz around itself & so I finally decided to give it a try.

In this detailed Unbounce review, I will explain some best features, Unbounce Pricing & whether it’s the right choice for you.

Let’s start

What is Unbounce?

Unbounce is a conversion-driven landing page builder that is designed to attract & convert maximum visitors. It’s equipped with all the necessary features to help you build powerful tools to design stunning landing pages, optimize them, capture more leads, & convert more visitors.

Now let’s understand how it works.

How to use Unbounce for Building Landing Pages?

Step 1: Create a free trial account

Visit the Unbounce site here, & click on the “Start my Free Trial” button on the top-left corner. Once you click it, you will be redirected to their account creation page. Enter all the necessary details & your free account will be ready for use.

Step 2: Chose any Unbounce Landing Page template or a blank Page

You can either design your landing page from scratch, or you can choose the readymade templates from the library. Unbounce offers both options for ease of use.

Click on the “Create New” button, select the type of Content you want & it’s ready to be optimized.

Step 3: Edit & Customize your Landing Page

Once you are on the Landing Page builder, you’ll see many editing options on the left-hand side. Hover over each icon & you will come to know their function.

You can add new elements, text, photos, new buttons, adjust background or blocks to customize your landing page.

Step 4: Save the Landing Page

Once your landing page is ready, you can save it by clicking the “Save Now” button. You can also change the page’s name as per your liking & ease of understanding.

Step 5: Integration & Publishing

The final step is to publish the page after integrating it with the necessary software. If you wish to run A/B testing, you can do that too from the Dashboard. This will help you better understand what your customers like the most.

Once you publish it, all you have to do is keep tracking its performance & keep optimizing it.

What are the best features of Unbounce?

Drag & Drop Landing Page Builder

Don’t fret over it if you have no idea what coding is. With Unbounce, you can create stellar landing pages with its simple drag & Drop Landing page builder. In addition, there are hundreds of templates available for landing pages.

It’s by far the smoothest landing page builder that I’ve ever encountered. I did not encounter the slightest lag while creating a sample page. Features like Drag & Drop facility, Cloning & Editing the page & extensive customizability give it an extra edge over competitors.

Sticky Bars & Pop-up builders

As I already mention, Unbounce is much more than a Landing Page builder. You can use it to create Sticky Bars & Pop-ups. These are excellent options that will boost your conversion rate significantly.

Generally, I prefer exit-intent popups for desktop users & popups for mobile users. Unbounce comes with targeting, retargeting, A/B testing, scheduling facility & a load of readymade templates to make your job easy.

And the best part is you can specifically target who & when visitors can see your popups & sticky bars.

Accelerated Mobile Pages (AMP)

The number of mobile users is constantly rising. Hence, every business needs to build landing pages that load faster on Mobile. Unbounce offers the facility to design such landing pages. These pages are so efficient that they take less than a second to load.

With it’s easy to create & optimize templates, you can design highly responsive & efficient AMP landing pages.

A/B testing

A/B testing is critical to get the best out of any Digital Marketing campaign. The same goes with Landing Pages. Thankfully, with Unbounce, you can do extensive A/B testing for all your Landing Pages.

Every plan of Unbounce comes with an A/B testing feature. You can launch A/B testing quickly with entirely different pages & different strategies. This feature is extremely helpful as it eliminates the irritating task of finding out what works & what doesn’t.

Smart Traffic

This is a unique feature that intrigued me too much! Smart Traffic is a trademark, AI-powered tool of Unbounce. When a user tries to access your Landing Page, it analyzes multiple user attributes & shows them the most relevant page!

Yes, you will need multiple pages for different people, but that input is worth it. This feature allows you to offer a tailored experience to each visitor, improving your conversion rate.

With AI Optimization & Automated CRO, Smart Traffic can boost your conversions by up to 20%.

Lead Form Builder

Having a Lead Generation form and your landing pages is an added benefit. With Unbounce, you can access a basic Lead form Builder for such forms. Although this builder is not too efficient, it does the job.

I think the Unbounce team needs to improve this particular feature.

Reporting & Analytics

No matter how effective your strategy is, you can get results without detailed reporting. And Unbounce comes to your rescue here too. You can get access to all this data from Dashboard itself.
Moreover, you can integrate Google Analytics to get a better view of your numbers.

Unbounce Pricing

Unbounce has a flexible pricing model, depending on your needs. Moreover, you get 10% OFF if you choose a Yearly subscription.

You can check out the detailed pricing.

Is Unbounce worth your money?

Unbounce is specially designed to help SMBs, startups and entrepreneurs design highly engaging Landing Pages & boost conversions.

Given the pricing structure, I’ll say it’s a good deal. With all the features & benefits Unbounce is offering, you should give it a try.

Final Thoughts

Landing Pages are critical for developing a wholesome Digital Marketing strategy. So having a landing page builder that’s fast, efficient & effective can prove to be extremely helpful.

I hope this detailed Unbounce review will help you make a wise decision.

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