If you are new to the marketing world and wondering why your ads are not converting despite good performance, here’s the deal: you might have spent a fortune on ads or organic campaigns, but did you focus on your landing page?
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The landing page is the final destination, and any minor mistake can result in losing a valuable lead. In this blog, we have listed the best landing page designs of 2025. But first, let’s understand why these landing pages made it to the top.
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4 Tips for Best Landing Page Designs
1. Prioritize the First Fold
Go To Clan, a design agency states that nailing the first fold of your landing page is like winning half the battle. It is where the user makes a final decision.
Always consider your users as super busy people. Give them a solution or an assurance in the first fold itself. Use hooks like questions, curiosity, or giveaways to encourage scrolling.
2. User-Focused Content
If you are talking about your business or product features, then stop. A slight change can give you quality leads. Just focus on your TG’s pain points and engage them through solutions.
Use the landing page to show how your product or service solves their specific problems. The content should speak directly to them, not just about your company.
3. Build Trust with Credibility
Along with solving their problems, showcase your business’s credibility. Numbers build trust. For example- “30253 Happy Customers”, “15+ Years of Experience”, etc.
4. Strong Visuals and Media
Include images or videos that show your product in action because visual content works the best. The aesthetics of your landing page can contribute to the performance of your landing page.
Just make sure you add high-quality visuals aligned with the overall aesthetic of the page.
A smart landing page design can change the game. Let’s see how the best ones are earning top ranks on the list.
7 Best Landing Page Designs of 2025
1. Ikea
Clean and Focused Design: The landing page is visually appealing with a minimalistic approach, which ensures that the focus remains on the products. It doesn’t overwhelm visitors with too much information, making it easy for them to navigate.
Strong Visual Appeal: High-quality images of furniture are prominently displayed, providing users with a clear idea of what they can expect. Visuals play a key role in driving engagement, and this page uses images that not only showcase the products but also create a sense of style and quality.
Clear Categorization: The products are well-organized into categories, allowing visitors to quickly find what they’re looking for; whether it’s sofas, storage, or office furniture. This intuitive structure reduces friction and enhances user experience.
Direct CTAs: The CTAs are strategically placed to encourage immediate action. The page’s layout makes it simple for visitors to take the next step, whether it’s viewing more details, adding items to the cart, or completing a purchase.
Interactive Hover Feature: A great interactive element on this landing page is the hover effect on product images. When users hover over a product, the discounted price is revealed instantly.
This small but powerful feature improves the user experience by giving quick access to pricing details, encouraging users to explore more, and nudging them toward a purchase.
It’s an excellent example of how interactive design can enhance customer engagement and make the shopping process feel more dynamic and seamless.
2. Apple
Immersive Visual Storytelling: The page utilizes high-quality visuals and videos to showcase the iPhone 16 Pro’s features, creating an engaging narrative that captures the user’s attention and imagination.​
Interactive Product Exploration: Users can interact with 3D models of the iPhone, allowing them to explore the device’s design and features from all angles, enhancing the online shopping experience.​
Clear and Concise Information: Key specifications and features are presented in a straightforward manner, making it easy for users to understand the product’s capabilities without feeling overwhelmed.
3. Canva
Canva – Design your content
A ready-made library of templates for creating graphic content.
Minimalist and Clean Design: The page follows a simple, intuitive layout that focuses on the core offerings, design tools, and templates, without overwhelming visitors with too much information. The clean design makes navigation easy and user-friendly.
Clear Call-to-Action (CTA): The prominent “Start Designing” button immediately invites users to start designing, guiding them toward taking action. This CTA is placed at the forefront, ensuring that visitors know what to do next.
Wide Variety of Templates: Canva showcases its wide range of templates for different use cases like social media posts, presentations, and marketing materials. This helps users quickly see the value of the platform and find something they want to create.
Visual Appeal: Canva is all about creative visual designs. Hence, their team has smartly focused on high-quality images and product shots of the templates in action to make the platform’s versatility evident. By showing actual use cases, Canva helps users visualize how they can use the platform for their needs.
4. OpenAI
Minimalist Design: The homepage features a clean, clutter-free layout that directs user attention to key areas like product offerings, research, and company information.
​Intuitive Navigation: A well-organized top navigation bar allows users to easily access different sections, including ChatGPT, Sora, API Platform, and Research, enhancing user experience.​
Responsive Design: The site adapts seamlessly across devices, ensuring a consistent and user-friendly experience whether accessed via desktop, tablet, or mobile.​
Engaging Visuals: High-quality images and videos are used to illustrate OpenAI’s products and research, making complex AI concepts more accessible and engaging.
5. Two Brothers Food
Authentic Brand Story: This landing page is a great example of perfect storytelling. Their team has focused on emotional branding through a motivational story. The story focuses on their passion for organic farming and community development.​ Such emotional storytelling can create a good impact.
Product Transparency: Since the D2C brand is from the F&B industry, they have smartly added detailed product descriptions to build trust. Their team understands that consumable products should display every ingredient detail for transparency.
Customer Testimonials: All of us at some point do believe on reviews. While shopping online or selecting a restaurant for dinner, we prefer places with good ratings.
Community Engagement: TBOF conducts farm visits, workshops, and collaborations to build a sense of community and shared purpose. If you too are doing some CSR or community engagement activities, make sure you add those details to secure the user’s trust.​
Sustainable Practices: Just like TBOF flaunts its eco-friendly farming, your landing page should shout out your green side too. Using planet-loving packaging? Running a business that respects nature? Don’t keep it a secret, put it out there!
6. CRED
Minimalist Design: Black never goes out of style! This landing page rocks a bold dark theme that’s not just sleek, it makes every word pop and keeps things easy on the eyes.
Strong Value Proposition: What a headline! It clearly shows their brand’s core message. If you are planning to design an engaging landing page, hire a skilled copywriter who can draft such crisp headlines.
Engaging Visuals: The visuals? Crisp and classy. According to several marketing experts, businesses must use strong hooks to keep users engaged. Aesthetic visuals can work as great hooks.
Trust Indicators: The page highlights a 4.8/5 rating on both the App Store and Play Store. Getting a 4.8 rating is not a walk in the park. If you have such strong credibility pointers, ask your team to add those to your landing page.
7. Asian Paints
Clear Visual Storytelling: Users can see a wide range of product categories right in the initial folds. Their team has smartly identified user’s buying journeys and designed a great page structure.
High-Quality Visuals: Asian Paints is a popular brand in India and they are well-known for their collection of unique colors. Their team has added high-quality images to visually represent different products and colors to facilitate users in quick decision-making.
Simple and Engaging Navigation: The top navigation bar allows users to easily search, browse different categories, and access important services.
Interactive Tools and Calculators: Their team has smartly included interactive tools like the Paint Budget Calculator, Waterproofing Calculator, and the Home Colour Guide in the landing page.
Final Words
Marketing is a team effort. Strategists, designers, marketing executives, and copywriters come together to build an engaging landing page. If you are planning to run a marketing campaign, make sure you hire a design expert to get the best advice.
