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Visuals…It all comes down to engaging visuals when we talk about creating impressive brand marketing presentations. Visuals engage audiences in a way that no other medium could do.
Visuals, including graphs, images, gifs, and memes with some psychology hacks will ensure the success of your presentation.
However, if you fall into the trap of creating bad, unengaging graphics and visuals for brand marketing presentations, you will end up losing your customers.
Today, we are going to talk about how you can design engaging brand presentations with ease and flow to create better brand awareness, credibility, and brand personality.
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Create an Emotional Rollercoaster Ride for your Audience
Your brand marketing presentation is not about you, it’s about your customers. As a brand marketer or brand ambassador, you know the nitty-gritty of your audience, likes, dislikes, and other minor details.
Include all those aspects in your brand marketing presentation in order to come up with the most engaging details and create an emotional rollercoaster ride for your audience. Your focus should be on creating a unique presentation that people are going to remember over a long period of time.
Talk about their pain points and present solutions in the most creative way. Research shows that 80% of people remember what they see, versus 20% of what they read. Therefore, it is important to come up with the most creative visuals, graphs, memes, and images for your presentation.
On average, a person makes 35,000 decisions a day. Out of which, 90% of decisions are based on emotions. If you fail to engage your audience through your content, you are making it hard for them to make decisions. i.e. buying decisions.
Alternatively, if you are successful in engaging your customer at an emotional level, you are halfway there to creating a successful business branding. It helps you have a list of loyal customers and lifetime fans for your brand. That’s why ads with content that insight emotions create far better results as compared to ads with just rational content.
Design Creative Slides (Even When You Aren’t)
Put creativity into each slide to make the presentation awe-inspiring. Even if you are not a creative person, you can use easy-to-use presentation software to design some amazing slides for your brand marketing presentation.
Creative slides allow your audience to explore the unique brand personality. It presents a great first impression of your brand even before they choose to buy your service/product.
Great slides help you distinguish your services from a market competitor and elevate professionalism and brand consistency. Below are the tips to come up with the most creative slides for your brand marketing presentation.
Choose the images wisely
An elegant brand presentation includes great images that are aligned with your brand goals. For better brand awareness, include company colours and logos. Do not forget to make use of the visual assets that you already have to truly present your brand.
Add brand personality
It helps the customer understand the brand’s traits and characteristics and helps them have a stronger and more personal connection with your brand. People always love human connection rather than speaking to a cold company.
Show your brand traits through creative slides, designs with contrasting brand colours, and organic shapes. Showcase youthfulness, liveliness, and professionalism through your brand for better engagement and personal connection.
Tell a Credible Story with Data
Storytelling that includes data creates a win-win situation for your brand. Make the data an essential part of your brand storytelling & presentation that captures the hearts and minds.
Credible stories are rooted in real data, not just general ideas. Numbers are critical today, like never before. Given this, they should be the foundation of the story rather than ideas and opinions that just add perspective to the story. Include analytics and real-life data to make your story more credible and authentic.
With the rising data breaches and misinformation online, the audience is more sceptical in recent times. People love to see results in real-time. Plus, data never lies. If you had a successful brand campaign recently, showcase it in your presentation through data and statistics.
When people see data, trends, and numbers, they are confident about your brand. As a result, it improves brand credibility.
Remember how much we love to listen to someone who talks in numbers rather than generalizing any idea? The same applies to brand marketing presentations. Before they could make a decision, customers love to dig deeper into numbers. Thus, showcase your story using historical data. Design and present a graph or diagram that supports your brand’s success.
Add Humor, but Don’t Overdo It
Adding humour to your presentation helps your audience to create an emotional bond with your brand. If you make them laugh and smile, you succeed in creating an emotional connection with them.
It also makes the presentation more memorable. Your audience might forget what you say, but they will never forget how you made them feel. Humour creates the right kind of feeling for your listeners, making the whole presentation more interesting.
If you are a public speaker, adding humour also gives you a great first impression and you will be able to do well in future brand marketing presentations. So, here’s how you can do that well.
Always tell a joke at the start of your presentation
Great brand presenters believe that it’s a great practice to tell a joke just at the start of your presentation. Make sure you warm up the audience before you could tell the joke, otherwise your efforts will go flat. However, if you are not an expert in telling a joke to make the audience laugh hard, consider using a humorous anecdote.
The joke must be relevant
When making a brand presentation, always make sure the joke is relevant to your audience. To make it effective, you can include visuals. You can choose a gif, or meme, on the slides that you are presenting. Remember, memes/gifs do not do well on just social media, they can also make your presentation incredible. Add a sound effect where you feel like.
Do anything to make it more natural, be yourself, but do not overdo it.
Proofread your Presentation, Again and Again
You are dressed up professionally; you have created a very polished presentation, and you are the most charismatic personality. If you are the most confident person in the room and still make minor/major mistakes in the presentation, it will haunt you for life, and you will never feel like going on to the stage ever again.
Nothing is more embarrassing than having some serious errors in the presentation and having the most obvious error in grammar or data. It shows how careless you are as a brand ambassador.
As a professional presenter, you might have the most creative slides and stellar information ready, but a minor error can ruin the whole presentation. Never let your hard work go to waste and ruin your reputation due to some minor mistakes.
Proofread your presentation, again and again, to make sure it depicts clarity, professionalism, and credibility. You also get somebody to proofread it for you for more accuracy.
Getting someone to proofread your presentation will also save you from facing trouble at a later stage. Brand marketing presentation is a wholesome step where you present your brand personality, brand goals, and brand awareness, so do it perfectly.
Impressive Presentations Seal the Deal
The more impressive is your presentation, the easier you will seal the deal. Creating an effective brand marketing presentation is important to funnel down your audience and turn them into loyal fans. Keep in mind the above points that will help you generate leads and ultimately create sales.
Now that you know how to create an amazing presentation for brand marketing, use presentation software to start creating your favourite brand presentation from scratch.
Do you think we have missed any important ideas? Let us know in the comment section below.
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