• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
WittySparks Logo White

WittySparks

Ignite Your Thoughts

  • Topics
  • Reviews
  • Newsletter
WittySparks / Marketing / 3 Ways to Use Digital Marketing for Increasing Brand Awareness
Boost brand awareness with digital marketing

3 Ways to Use Digital Marketing for Increasing Brand Awareness

Updated: January 24, 2023 by Nishitha

59% of shoppers prefer to buy products from brands they trust. But despite that, less than 10% of B2B companies say that their branding strategy is consistent.

That shows that while it’s clear that most customers want a strong connection with a brand they can relate to, few companies have a consistent strategy for boosting brand awareness and forming stronger bonds with their audience.

And that can be a problem, especially when you consider how expensive it can be to attract new customers compared to retaining old ones.

The good news is that building brand awareness through digital marketing isn’t that difficult, even if you’re operating on a limited budget. In fact, with a bit of creativity, even small brands can create memorable experiences that will allow them to compete with large corporations.

With that in mind, let’s look at a few helpful tips for increasing brand awareness and building a loyal following of customers.

On this page

  • Create a Brand Your Audience Actually Likes
  • Focus on High-Value Content
  • Associate Your Brand With Positive Experiences
  • Bottom Line

Create a Brand Your Audience Actually Likes

This might seem obvious, but you need your customers to like your brand and what it represents if you want them to buy from you continually. No amount of marketing will compensate for a generic, offensive, or plain confusing branding strategy, which is precisely why so many companies fail to attract and retain customers they would like to sell to.

However, you can avoid some of the more common pitfalls by adopting a simple but incredibly effective approach to building brand affinity. Instead of trying to make the correct assumptions about what your audience wants, you could prioritize asking for feedback and basing your decisions on direct insights you get from your best customers.

Having a brand your audience can connect with is an integral first step that will set up your entire branding strategy. When you have a brand, that’s 1) different from others, 2) appealing to your audience, and 3) in line with what you’re selling, you can expect much better results throughout your digital marketing efforts.

Focus on High-Value Content

Content marketing remains an indispensable part of an effective brand awareness strategy. When you create high-value content, you have the perfect opportunity to showcase expertise, display your brand voice, and highlight the things that make your company different and ideally suited for your customers. 

But in order to get the most of what content marketing can offer, you need to understand how to use it the right way. It’s a given that you should use a grammar and plagiarism checker, avoiding duplicate content and trying to bring a fresh perspective to whatever topic you are covering.

At the same time, focus on creating content that has a higher chance of getting shared and spread throughout the web. This way, it will work not just by engaging your current customers, but also by helping new prospects discover your brand and what it has to offer.

Make sure to fully utilize social media when spreading your content, encouraging shares, and repurposing content to fit each platform’s unique format. You could even remake your articles into short and engaging videos that you can use in your promotions or build an audience on YouTube.

Finally, consider how you could map out your content to ensure that customers can find something relevant to them at each step of their customer journey. While it’s good to create beginner-level content for the top of the funnel, you should also create high-level and detailed content around more advanced subjects if you want your audience to keep coming back for more and continue to engage your brand.

Associate Your Brand With Positive Experiences

A brand is not just a collection of digital marketing communications that gets people to respond. In fact, while that’s important, the initial enthusiasm can quickly turn into anger if you cannot follow through on your promises and uphold the image you create about your company.

Consequently, for brands that want to build brand awareness that’s positive, prioritizing actual customer outcomes should be a crucial part of all processes.

For one thing, that means having a seamless customer support process where your customers can engage your representatives on the platform they feel comfortable on. Your team should also be trained to maintain the brand voice, image, and values throughout all communications so that your relationship with each customer gets continually reinforced. 

At the same time, it’s crucial to deliver on the promises you make as a company. If you are positioning yourself as a leader in the field, you can’t expect people to buy into a product that’s obviously below what the competition has to offer. However, if you decide to differentiate your brand, make sure you have the goods to back that choice up.

Bottom Line

In a world where customers are becoming more aware of who they buy from, building brand awareness is more critical than ever. Only companies that are willing to forge long-lasting relationships with their audiences can expect to withstand changes in the market and achieve sustainable growth.

And with the strategies listed above, you can discover what your audience truly wants, engage them with a variety of content marketing tactics, and follow through on the expectations you set out every step of the way.

Image source: Freepik Premium

Related Topics

  • Digital Marketing Trends That Will Dominate In 2023
  • 7 Ways to Market Your Brand with Visual Marketing
  • 30 Best Marketing Tools for a Small Business that can change the Game
  • How to Effectively Automate Your Marketing Processes
  • Hello Bar Review: Is it worth your money?
  • Tidio Review: Is it the best Chatbot tool?

Topic: Marketing

Previous Post: « Best Email Marketing Software for 2022: 4 Platforms Ranked
Next Post: Where to Start if You Decide to Rent Your Property? »
Profile picture for Nishitha

About Nishitha

Co-founder of WittySparks
WittySparks Staff

I am done with my Physiotherapy Graduation. And I always try to share Health and technology tips with people. Apart from Physiotherapy and being a tech savvy, I do explore more on Technology side and I keep sharing my findings with wider audience.

View all posts by Nishitha

Primary Sidebar

Featured Productivity Software

Notion logo
Notion

Notion Workspace can help you stay organized, get started today and take your productivity to the next level.

Try Notion for FREE

The Best Digital Marketing Tool

Semrush logo
Semrush

Grow your business on your terms and get to the top with 55+ marketing tools in 1. Get a flat 40% discount on Semrush Guru plan. No coupon code required. Or

Try Semrush for FREE

Footer

Affiliate Disclosure

If you make a purchase from WittySparks links, we will receive a small commission. See our Affiliate Disclosure.

Sponsors

Partnered with FreePik to use the licensed images.

turn to dhgate for smartphone

Follow Us

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • YouTube
  • RSS
  • Mastodon

Copyright © 2023 WittySparks - All rights reserved.
Hosted on Rocket.net

  • About Us
  • Contact Us
  • Privacy Policy
  • LinkedIn
  • Twitter
  • Like
  • Pinterest
  • Copy Link