According to statistics, more than half of the most effective marketers write new, unique content for their readers, at least several times a week, if not every day. And such blogs occupy a leading position in the search engine. The best content will always be on top.
Your target audience is tired of senseless SEO-optimized content for search robots. They want something more valuable, unique and interesting. Content should be easily and easily acquired, and it does not matter how it is presented as an article, a blog, or as an infographic, video, memes, podcasts, or short reports.
If you run a blog, your customers are likely to become your readers. And if you publish marketing information, your customer is someone who understands this product in some way. He will be predisposed to buy a product from you.
It doesn’t matter which business model you choose on the Internet, write scientific articles or entertaining content. You can really succeed if you write interestingly and professionally.
At the moment, Google significantly determines the quality and usefulness of your resource for the target audience, the sooner you need to develop a marketing strategy in filling the blog with content and join 27% of B2C entrepreneurs who want to achieve a high ROI through content.
Today, thanks to a change in the algorithm when a user enters keywords (search queries) in a search engine, Google uses more than 200 ranking factors to determine and rank the most relevant search results.
The algorithm still uses keywords, but there is something more powerful – more on this later in this article.
Table of Contents
What is the content?
In internet marketing, “content” simply means a piece of information that is available electronically. As a rule, the content should be interesting, complex, and high-quality. Otherwise, the producer (writer) simply loses time.
Content creation is associated with the development of various types of content that will attract a certain audience. No matter what blogging style or article you choose, be sure to offer a lot of useful information.
On the other hand, content marketing is the science of using tools to promote your valuable content in order to attract and retain customers.
Content management and promotion is an integral part of content marketing. Hundreds of thousands of pages of useful content will never see their readers if the right actions are not taken.
If you know how to make your content easily accessible to readers, you can easily stand out from the competition.
There is a huge demand for useful content in any industry. But it’s not always easy to produce content that is both useful and easy to read, and easily visible to search robots. In fact, 41% of the issues in content marketing are precisely what combine all these problems.
There are a number of misconceptions when working with content.
Myth No. 1 Content is advertising and it should sell
In fact, your content should not be sold directly to the client. First of all, the content should capture the attention of the potential buyer, give him useful information, captivate with interesting and easy reading, at the end push the thought of buying, but the reader must finally decide to buy it by himself. Remember, content is always created for a specific purpose.
Myth # 2 Content is created to describe your company or you
A common misconception of many companies promoting themselves through content marketing. Such examples of narcissism are present on any corporate blog and this is a common mistake. Of course, at some point, you should give the reader information about yourself, about your capabilities, but this does not mean that you are completely dedicating the blog to your beloved. Try to focus the reader’s attention not on yourself, but on the industry in which you work or in the problem that you are solving.
Myth # 3: Quality content generates leads
Is this a myth or does it contain some elements of truth? I think the latter is true.
With quality content, it will be easier for you to get customers.
However, this does not give a 100% guarantee that by writing high-quality, useful content you will receive queues from customers. Most likely, you will first receive more useful traffic to your resource, which in the future, with proper operation, will be able to go to buyers.
You must understand your target audience, and you must create content that will appeal to them.
Content + marketing = leads
Myth # 4: Make your content clear and concise
Content is like a key to a customer’s heart. If you can make a customer feel you, understand you, and connect with you, then it can do wonders for you. And, to achieve this you need to make your content clear and concise.
I think writing content which is easy to read and with an impeccable language is not a task if you are writing it with software like, Prowritingaid. I have read its detailed review on Vowelor and since then it has been a major part of my content marketing.
Write in a layman’s language. Never use technical words in your posts because that might make your customers feel inferior. Also, keep your thoughts straight and to the point. Give your audience a concise piece of information and always try to add value to it.
Important rule: know your audience
Do you know who your ideal customers are?
What age category is it suitable for?
What is his income?
The level of education?
What are his needs?
By asking yourself these questions, you can better understand your client.
Based on these answers, you can form a focus for your marketing strategy.
In order to better your audience, you can do as follows:
First: Go to the Alexa website. Enter the address of a site or a blog rival of similar subjects (eg, the kickstarter) then click the Go button.
From the above data, it will be possible to make a portrait of your future client, man/woman, his age, etc.
Now, knowing exactly your client, we can proceed to 5 steps to work with him
Step # 1: Brainstorm ideas and topics
Brainstorming is such a creative endeavor when the correct conclusion of a specific problem or task can be made by discussion.
Brainstorming usually takes place in a group or team of 8 to 13 people.
Brainstorming helps you generate ideas to solve a problem. Its goal is to develop a variety of ideas (from real ones to the most fantastic)
Although brainstorming may not be the best way to generate ideas for your project, this is a great starting point.
- How to attract visitors to your blog
- How to convert visitors to customers
- How to create a blog that loads quickly
- How to write content so that people read it
- How to get to the top Google search results,
- How to get a decent amount of comments from real people
- How to write guest posts for a high-traffic blog
And so on
You can use digital analytics, online reviews, as well as all available tools to get information.
Step # 2: keyword research from highly competitive to low competitive
In the event that you concentrate correctly on long and low-frequency search queries, you can quickly get the response of your audience in increasing search conversions. The principle of working with such keywords is quite simple, selecting low-frequency queries you always get traffic that is right for you and also get cross-traffic for other queries similar to your topic.
Work on commercial keywords.
The entire search on the Internet can be conditionally divided into two types:
- This is an information search – if the user needs information
- This is a commercial search – this is the search that is obtained when the user would like to purchase a product and search for a seller.
As a rule, commercial inquiries include hint words: buy now, where to buy, discount, sale, etc.
Step # 3: Writing Attention Titles
According to research at Columbia University, all popular copywriters work by the rule: 50/50 heading rule this rule says – spend 50% of your time writing a good headline.
Note, this does not mean at all that the content of your post should be put in the second position, because no matter how interesting the title is if the content does not correspond to it, you will quickly lose readers.
It will also not be superfluous for someone else’s practice, select the most popular resources of your subject, write out the titles that they use. Make a comparison table from the titles and highlight the main points from them.
In the future, always adhere to such techniques.
Step # 4: Outsource the task of writing content
Many companies still do not see the benefits of working with outsourcing. Although statistics show that appeals to outsourcing companies are growing, many continue to spend their time on things that can be delegated. Try to analyze the time spent writing quality content, if it costs more than the action, it’s better to pass it on for execution. Of course, if you are limited in budget, you can engage in content marketing yourself, however, know that in the future, if you plan to develop, you simply cannot do without such services.
Step # 5: Promote your content
The final stage is a separate science, known as CEO.
Even if your content is a thousand times more interesting and useful than others, you run the risk of getting lost in millions of pages and blogs. And all because do not pay due attention to step number 5.
CEO is the work that will need to be carried out continuously. A common problem with all young sites is their age. Google will never put yours in the top 10. Even if you make a 100% hit in the search query. This is because one of the main criteria for selecting sites from search engines is age. You will have to wait until the search engines understand that your resource is authoritative. The main two methods for increasing the authority of any resource are their own unique and interesting content and a large number of links from other authoritative resources.
Very often not conscientious SEO-specialists offer a promotion on the backlinks. Here you need to be very careful because it is because of such cheating that young sites most often fall under the ban of search engines.
The purpose of this article was to give a general idea of such sciences as content marketing and SEO. Of course, there are many more tactics that you can use. Recently, the percentage of use of mobile devices has increased by an order of magnitude, which means that content managers have another task to make their content understandable and easy to read from mobile devices.
Article By: Manik Ghawri is Co-founder of Vowelor and a self-published author. He has been working on bridging the gap between talented authors and avid readers so that every author can have an equal opportunity to succeed. Before starting Vowelor, he had a career as a Java Developer with CSC (an International IT firm).
Featured image source: Freepik