Have you ever questioned what goes into a design agency’s processes to produce the best brand and package designs for any given company?
Well, nowadays, when companies saw an average revenue boost of 33% simply by enhancing their overall brand design, and 72% of companies think that consumers’ final purchase decisions are significantly influenced by the packaging design of their products, it kind of goes without saying that there are bright days ahead for innovative design agencies that are willing to differentiate themselves from the competition by implementing and incorporating certain sophisticated processes.
For example, many design companies frequently engage in several projects in a variety of industries, starting with working on a design poster for a non-profit and compiling the branding for a tech business all at the same time. Navigating through these projects for the smooth running of your design agency’s daily operations is essential to the success of your company and your business’s bottom line.
For that reason, the workflow and effectiveness of the creative process are all that matter. Let’s take a detailed look at how you need to operate, plan, manage, and draft creative business proposals for your clients, and provide the greatest designs as a design agency to have a thorough understanding of the processes your need to implement in order to enjoy a fruitful creative workflow.
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Improve The Business Proposal Creation Process
First and foremost, your business proposal is your chance to stand out, get noticed, and win each business project. Put differently, the proposal process is what determines if a design agency gets the job. For that reason, you need to learn how to write a business proposal that converts, since this is precisely where you show what your agency can deliver and make a great impression.
After reviewing your proposal, the prospective client will look at your portfolio, see samples of previous work and talk through their needs with you. You’ll also get feedback from them as they go through the proposal, so make sure you’re ready for this step.
Once they’ve approved your work, this is where you write up a detailed budget for them with all costs broken down into individual items (design fees, production costs, etc.). You’ll need to be able to justify everything—even if it seems expensive.
You should also have estimates for any special requests or changes made by them, and if they ask questions about things they don’t understand at this point, then it’s best to clarify anything they’re unsure about until it’s confirmed.
Streamline The Process Of Time Mapping
The monitoring of time spent on projects is not always as straightforward as it ought to be. When there are dozens of Excel spreadsheets, it is difficult to examine the data and come up with good methods for project management and billing that arise from such analyses.
To streamline your processes, use software that will allow you to use both project-based and task-based time mapping so that you can simplify the process of keeping track of the time you spend on each project.
Both the planning processes for your project and the billable hours will see improvements as a result of this transparency. In addition to this, the reports that are generated by these tools on a weekly or monthly basis will assist you and your team in remaining on track.
As a result, you may even cut down on the amount of time required for tracking, and you can ensure that these technologies are appropriately integrated into the processes you already have in place.
Simplify Appointment Scheduling
It is sometimes a daunting task to organize meetings with members of the internal team or with external parties, and the number of participants has a strong correlation with the complexity of this task. For example, putting up a call for three people could be simple, but getting twenty people together for a meeting might be rather challenging.
To improve this side of your agency’s procedures, it may be wise to use a calendar that enables you to link your schedule with that of other individuals and gives them the ability to book available hours.
Facilitate Simple Video Conferencing
A video conference is likely to take place if you are unable to meet in person with your team. In the past, initiating and participating in a videoconference required a lot of effort. But things have changed; now, the software gives you the ability to establish virtual conference rooms without having to join up for anything at all (which applies to both participants and the host).
The process of video conferencing has grown easier. Your participants will only need to know the link to access the virtual conference rooms after it has been shared with them. Simply clicking on the link will allow them to quickly sign up, and participate in your working sessions together with the rest of the team.
Maintain The Safety Of Your Creative Assets
Every creative workflow ought to have a strategy for maintaining the safety of assets. If you want to evaluate and approve assets, but you’re doing it over email, you’re putting your projects in danger of being hacked or infected with viruses. The right creative workflow software, however, will also add a layer of protection to the process, ensuring that every item you work on is kept secure.
Nevertheless, before you invest in any creative workflow software, be sure the platform’s security features can guarantee that the work of your customers will remain secure.
A brand cannot exist without a strong design. The brand design is the final expression of your company that your customer’s clients see and value. For that reason, enhancing the creative process of your design agency by incorporating certain sophisticated processes within your day-to-day operations can provide you with what your agency needs in order to stand out in the incredibly crowded field.
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