5 Most Popular WordPress Themes

All-time Most Popular WordPress Premium Themes

WordPress is world famous as the most popular content management system currently available. One of the many reasons for its success is the wide variety of themes and plugins it offers and is compatible with.

There’s literally an option for every type of business, blog, portfolio, or another website, and there’s enough of a variety to accommodate every skill level when it comes to site development and business planning.

There are, however, some popular WordPress themes that stand out from the crowd that most people familiar with WordPress will have already heard of and become familiar with.


Avada WordPress Theme
Avada WordPress Theme

Created in 2012, Avada saw almost instantaneous success and found its way to the pinnacle of popularity, where it remains today. But what was it that drew people in?

Why is it such an impressive theme? A large part of its success lies in its flexibility – it’s capable of adapting to just about any type of website you would want to create, from fashion blogging to a service business to a portfolio for all kinds of works.

For those who don’t want to deal with the whole process of creating a site from scratch, though, there are also over 50 premade websites where you can simply substitute the default content for your own.

Avada has all of the crowd favorites, including an intuitive drag-and-drop design for customizing your features, a huge library of feature options so you’re not left wanting, and an even bigger variety of plugins with which it’s compatible such as WooCommerce, Yoast SEO, and Convert Plus.

With such a range of capabilities, you really can create any kind of website you could dream of with this theme.

The options to buy Avada work a bit differently than other themes. The Standard License does not allow your end product to be sold/used by other clients and is $60 per license.

The Extended License allows you to create as many sites as you like and sells them as a developer and is $2950.


Divi WordPress Theme
Divi WordPress Theme

Divi is one of those themes that anyone could feel confident using. It uses a visually responsive drag-and-drop editor that makes any and all changes possible through its intuitive, user-friendly design. Like several others, it uses features like inline text editing and its own plugins that were tailor made to be paired with the theme itself.

If you prefer using outside plugins, you can also change your Divi settings to allow the use of your favorite ones.

What’s truly impressive about this platform, however, is the expansive library of prebuilt websites and child themes available. Divi boasts over 800 of these themes, and they cover just about any type of site you could imagine, making it perfect for even the most discerning of site creators.

The one potential downside of Divi, though, is that it operates almost entirely off of shortcodes, making it nearly impossible to transfer data from a Divi-created website to another framework or theme. Granted, you’ll typically want to stick with one framework even if you make changes or upgrade your visuals over time, so whether this is acceptable to you will really just depend on your personal preferences.

When you purchase Divi for either $89/year or $249/life, you also get unlimited access to Extra, Bloom, and Monarch, other themes available on ElegantThemes.com.


GeneratePress WordPress Theme
GeneratePress WordPress Theme

GeneratePress is a free WordPress theme with an inexpensive premium option ($49.95 with generous renewal discounts) that has taken WordPress by storm. Most impressively, it has maintained a 5-star rating even after over a hundred thousand users and almost 700 reviews. One of the many reasons for its marketability is the general lack of storage space needed to install it: 30kb.

Additionally, it comes with the same favorite features as the above themes along with Secondary Navigation options to enhance your editing abilities and give you a true WYSIWYG (what you see is what you get) editing experience.

Another important feature that GeneratePress addresses is accessibility. When creating a website that targets a wide audience or audiences that may have certain visual, audio, or cognitive needs, making your site accessible to such people is essential. GeneratePress has placed a significant emphasis on providing options to accommodate such needs.


OceanWP WordPress Theme
OceanWP WordPress Theme

OceanWP is a delightfully unique theme that can actually work in tandem with other themes like Divi and Elementor. This free theme has been rising in popularity since its creation in 2016 and now has nearly two million downloads.

Thanks to its focus on support for plugins and drag-and-drop page builders, OceanWP is every bit as intuitive and adaptable as other top-tier options. Geared to be easy to use for both developers and site visitors alike, it strives for flexibility and intuitiveness, among other features.

A fan favorite is the ability to view a demo of a theme and simply switch whatever current site settings you have to the one shown through the demo with the click of a button. This makes big changes and overhauls significantly easier and more efficient, so you can completely change the look of your site without having to stress over all the little details again.

There’s a Core Extensions Bundle that’s available in three levels: $39/year for the Personal 1-site plan, $79/year for the Business 3-site plan, and $129/year for the Agency 25-site plan. The Agency plan is perfect for those who plan to build websites for others or have a network of businesses. Read more about OceanWP.


Astra WordPress Themes
Astra WordPress Themes

As you can probably tell at this point, the most popular WordPress themes are the ones that are flexible and adaptable enough to be used for anything, from blogs to personal and professional portfolios to full-scale shops and service business sites. Astra follows this trend, having been created by Brainstorm Force, the geniuses behind popular plugins Convert Pro, Schema Pro, and WP Portfolio.

The free version is more than enough to help you create a beautiful, unique website that stands out amidst the endless sea of websites on the Internet. The Pro versions have either yearly or lifetime purchase options and offer an extensive list of additional benefits, including integrations with WooCommerce and LearnDash.

Astra Pro – $59/year and $249 for the lifetime version and provides over 20 starter sites.

Essential Bundle – $169/year and $499 for life, coming with over 55 starter sites and the WP Portfolio plugin.

Growth Bundle – $249/year and $699 for life, with the same benefits as the mini bundle plus Ultimate Addons for Beaver Builder, Ultimate Addons for Elementor, the Convert Pro plugin, and the Schema Pro plugin.


Obviously, this is only a small handful of the most popular WordPress themes available in today’s market. As some of the most installed and highly rated themes, though, they give a fairly clear idea of what kinds of features work best and which ones are downright necessary for a successful website-creation tool.

Any of these should be able to help you manifest your online presence in a way that satisfies you and brings you success, so choose one based on any personal preferences or cost-based needs you may have.

Image source: Freepik Premium

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