If you ask anyone working in the digital marketing industry what their number #1 goal is, they’ll probably tell you that it’s to rank on the #1 position on the first search engine results page (SERP).
This is mainly because while the entire first SERP is prime real estate, the #1 position on the first SERP is especially valuable.
Research has also proven that when you rank on position #1, your click-through rate will be 200% higher than position #2.
But, in order to get to the #1 position, you’ll have to take care of lots of factors that influence ranking on SERPs.
According to Backlinko, there are around 200 ranking factors that Google uses to determine a website’s rankings.
But of all 200 ranking factors, there is one particular ranking factor that can dramatically increase your odds of ranking on position #1 in the first SERP.
Enter Domain Authority (DA)!
What is Domain Authority?
Domain Authority basically refers to a score that indicates the website’s authority and helps to predict how well that website will rank on search engine result pages (SERPs).
The Domain Authority score ranges from 1 to 100, where a higher score implies greater chances of ranking on the first position in SERPs.
For example, if a website’s Domain Authority score is 80 or more, it will be considered a thought-leader and will have the highest ranking on position #1 on the first SERP.
How to Check Domain Authority of a Website?
Domain Authority score was first invented by Moz. However, other similar companies like Ahrefs and SEMrush have also created similar systems.
While all of these companies use different algorithms, but in the end, they all use your website’s data to calculate the Domain Authority score and determine its possible ranking in SERPs.
Now, the easiest and probably the only free method to check your website’s Domain Authority score is through Moz.
First of all, open the Moz website and create an account.
NOTE: Moz only allows business email account holders to sign up.
After creating your account, open Moz’s Link Explorer tool, and you’ll see a similar page, as shown in the below screenshot.
Here, you need to enter the URL of your website to check its Domain Authority score.
Next, click on the yellow button that says “Get free link data,” and Moz will display the Domain Authority score instantly as highlighted in the below screenshot.
How to Grow Domain Authority of Your Website Fast: 11 Proven Ways
Now that you finally know what Domain Authority, its importance, and how to check Domain Authority of your website via Moz is, it’s time we finally dive into the 7 proven ways to grow your Domain Authority fast.
1. Work On Your On-Page SEO
On-page SEO basically refers to the activities that you perform on the pages of your website.
These activities basically include:
- Optimizing titles & descriptions of all pages on your website.
- Properly using headings (H1, H2, H3) inside your content.
- Creating SEO-optimized URL structure/permalinks.
- Adding target keywords naturally in your content.
- Optimizing images, videos, and other media elements.
- Formatting your content in a way that increases the chances of ranking in Google’s featured snippets.
If you take care of all the above-mentioned elements, your website will be well on its way to scoring a higher Domain Authority number.
2. Off-Page SEO Matters, too
Off-page SEO refers to the activities that take place outside your website.
In other words, think of off-page SEO activities as the external tactics that you use to market your website on the web effectively.
From my personal experience, the below-mentioned 9 off-page activities offer the best returns and contribute towards increasing the domain authority of a website.
- Content marketing
- Guest posting
- Blog commenting
- Forum posting
- Broken link building
- Questions & Answers
- Influencer outreach
- Social bookmarking
- Social networking
In a nutshell, performing all these off-page SEO activities will help you increase your brand awareness, which will ultimately lead to an increase in the Domain Authority score of your website.
3. Don’t You Dare Forget About Technical SEO Bro!
If you truly want to grow your domain authority fast, you’ll have to improve all aspects of SEO. And that includes taking care of Technical SEO as well.
Technical SEO is all about optimizing the entire workings of your website to make it effortless for search engines to crawl and index your website.
In simple words, Technical SEO helps to build a solid foundation and make sure that your website is easily crawlable and indexable by search engines.
Here are a couple of Technical SEO activities that you’ll need to perform on your website.
And the best part? – You only have to perform these activities only once, for the most part.
- Make sure you’re using an SSL certificate
- Check and fix crawl errors from Google Search Console
- Add structured data
- Check and fix temporary 302 redirects
- Get rid of duplicate content
These are the main Technical SEO activities that you need to take care of on your website to improve its domain authority score.
4. Make Sure Your Website is Mobile-Friendly
Once you’ve taken care of all SEO aspects on your website, the next thing you need to do for growing your domain authority is to make sure that your website is Mobile-Friendly.
The best and quickest way to check whether your website is mobile-friendly or not is through Google’s Mobile-Friendly Test tool.
And the main reason to make sure your website is mobile-friendly is that Google has started indexing the mobile versions of websites from 5th March 2020.
What this means is that if your website is not mobile-friendly, Google may not index your website at all.
And this will not only affect your website’s visibility in search engines, but it will also directly affect the Domain Authority score of your website.
So, it is critically important to make your website mobile-friendly as soon as possible if you truly want to grow your Domain Authority score fast.
5. Improve Your Website’s Loading Speed
After making sure that your website is mobile-friendly, another proven way to grow your Domain Authority fast is to improve the loading speed of your website.
Well, it’s because a faster website will always outperform a slower website on the Google search results page.
In fact, Google itself announced that the loading speed would directly impact its rankings on its search results page.
Not only that, but a study by Neil Patel has also found that 40% of internet users leave a website when it takes more than 3 seconds to load.
So, if you want higher rankings, more organic traffic, and a higher Domain Authority score for your website, you should immediately start working on improving the loading speed of your website.
You can check the current loading speed of your website using Google’s PageSpeed Insights tool.
The best thing about this tool is that apart from checking your website’s current loading speed, it also suggests key improvement areas to help you make your website load faster.
Usually, these key improvement areas include:
- Compressing images on your website
- Trimming your website’s code
- Using a content delivery network (CDN) to identify visitor’s physical location and serve your website from the nearest server
- And lastly, enabling browser caching functionality
6. Create Content Consistently
Creating and publishing content on your website is also a guaranteed way to grow your website’s domain authority fast.
So, if you’re serious about boosting your website’s Domain Authority, focus on creating high-quality content consistently.
Here are a couple of tips to remember while creating content for your website to boost its Domain Authority score:
- Provide in-depth information by writing long-form content
- Your posts should provide solutions to specific problems or challenges
- Make sure your posts are as much entertaining as they’re helpful
- Include your target keywords naturally in the content
- Make sure content is easily readable on your website
7. Build High-Quality Backlinks
Building high-quality backlinks can greatly impact the Domain Authority score of your website.
Now, if you’re truly creating awesome content consistently, other websites in your industry will automatically start linking to your website without even asking.
However, if you don’t receive as many backlinks as you anticipated, there is no need to get discouraged.
You can easily build high-quality backlinks by performing a variety of off-page activities like guest posting, blog commenting, influencer outreach, and so on.
The only thing you need to keep in mind is that whatever means you opt for building backlinks to your website, make sure the outcome is a high-quality backlink from a legit website.
Domain Authority score is a critical metric to monitor. It helps you judge the overall performance of your website.
And if you follow all the strategies mentioned in this article, you’ll definitely see a nice increase in the Domain Authority score of your website.
Having said that, if you have any questions or need guidance on any of the strategies mentioned in this article, feel free to ask in the comments below.