Email marketing is the process of using emails to promote products or services offered by a company. By doing email marketing companies also try to build a good relationship with prospective leads and existing customers.
Marketing and Analytics go hand in hand. Analytics is helpful for implementation, assessment and to regulate the marketing strategy.
Do you want to know how marketing automation has transformed the sales funnel? You should also consider the interaction and engagement with your customers and prospects and how they influence their movement in the direction of conversion.
Marketing automation actually resembles a chain reaction. As a business owner, you must know each of your customers and every single prospect to find out what type of content they should be served with.
The best way to understand what your targeted audience is looking for is to run an AB testing campaign.
Customer support is the critical wing of a business that takes the lively essence of the consumer behaviour directly to the company management.
Contact centres distribute calls in efficiency to increase customer satisfaction. They do this using an Interactive Voice Process that boosts first call resolution by directing the call to the most competent agent.
When choosing service matrices for your customer support you must ensure that they are real, consistent, and actionable. The same is true for borrowing benchmarks.
One of the most effective ways in which you can satisfy your new customers is by Customer Onboarding. Recent research has shown that by providing just a short tutorial to your customers, you can reduce churn by almost 6%.
A skilled customer service representative can bring about a positive outcome from this entire episode with his talent and negotiation skills. Let’s delve into those critical skills which come into play while handling tricky situations with customers.