Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory […]
What is a brand? Out of the numerous ways one define the term brand, it could be said that brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of a […]
Branding involves a gamut of activities the sum total of which lead to the creation of the brand. But when the scenario is looked under the lens of rural market, the variables and dynamics of marketing and communication get redefined. Let’s take the case of India, a country which is witnessing robust growth and a […]
Coke initiatives for the future could be looked upon as a classic case of Brand Overhaul.
Reliance (ADAG) re-invented? One of the country�s biggest businesses house, the Reliance group, after facing some heavy weather split into two separate entities with the two brothers Anil and Mukesh seeking different businesses. Anil the younger of the two assumed control of different businesses such as Reliance Capital, Reliance Energy, Reliance Infocomm among others. Anil […]