Sensory Branding Unleashed..

Having talked about sensory branding briefly in the previous writeup, I was intrigued by this concept which according to me holds the key to many a companies and products success. I read this book on Sensory Branding called BRAND SENSE by Martin Lindstorm which talks at length about the untapped and unrealized potential of sensory […]

Reliance (ADAG) re-invented?

Reliance (ADAG) re-invented? One of the country�s biggest businesses house, the Reliance group, after facing some heavy weather split into two separate entities with the two brothers Anil and Mukesh seeking different businesses. Anil the younger of the two assumed control of different businesses such as Reliance Capital, Reliance Energy, Reliance Infocomm among others. Anil […]

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